The usability of mobile applications is a key element to the success of the project. Mobile applications have caused a revolution in the interaction between users and their mobile devices. Over the years cell phones have evolved from simple tools that keep you in touch with friends and family to daily tasks management centers. The major part of success achieved by mobile applications is partly because of the usability offered by smartphones and tablets.
Currently, users are more familiar with gestures of faster touch through elements such as a keyboard or mouse. For this reason, it is not surprising that all how mobile consumers, including children and the elderly, can easily handle different devices.
However, all the apps have not been able to reap the same kind of success. There are many that have been forgotten for several reasons. One reason is the difficulty of application usability. Gestures that are not intuitive or have the poor organization of the elements of app design in the project are usability flaws that lead users to discard certain mobile applications and look for better alternatives.
Efficiency and Effectiveness in mobile applications:
The first thing to consider in terms of usability is that an application must be effective and efficient. This means you must give the user what they are looking for quickly and easily. An application must meet the needs in the shortest time possible, without requiring the user to have great knowledge of their use or require a long learning process.
Applications must reach effectiveness and efficiency through a good experience. This is the only way to generate an extensive user base and to give the client confidence of user repeating the use. This means that usability is a key mechanism for loyal users in mobile applications.
How, when and where?
It is very important to understand the application context and how it will be used. The application will be in use on the move or users can interact with it from home? All these aspects will determine the degree of usability of the application. In addition, the implementation context is also important to know the audience you are trying to reach and understand their behavior in the mobile environment.
The higher the degree of ease of use for an application, the greater the probability of it remaining installed in mobile devices. Thus, the positioning of ASO is not penalized by a large number of uninstalls. A well-designed application, along with integration with its own gestures for each operating system are two factors that contribute to a good level of usability and thus facilitate the user experience.
For good usability of your mobile application it is essential to have a qualified professional in the field for your project and in case, you need assistance, contact us!