Web Application Development: How to Promote a Web App?

A lot of forums have already talked about developing web applications as an alternative to the development of native or hybrid applications. But once you understand what a web app, it only remains to know what to do with this knowledge in order to succeed. Getting a successful web app is difficult if you do not know things straight. So first, let’s understand the concept of web applications.

What is a web application?

The web application is, by definition, “a program that runs on a PC with a web server while users interact with it through a web browser”, as we had already said in another article about the difference between Native, Hybrid and Web apps. The key features of the web application are:

  • An exclusive development: no matter what the operating system is, the same development in HTML5 fits all existing operating systems.
  • Accessible from any Web browser: Be it Firefox, Safari, Chrome, etc. We can access a web application from any browser you have installed on our device. You can access content from either mobile or traditional computers.
  • Appears in traditional search engines: web applications can be found in any Google or Yahoo search engine.
  • Ultimately, it is a site.

What is not a web application?

We insist a web app is not an app as used in our smartphones. It has a web appearance. Here are the points that reveal how a web app is not an app:

  • Not available for download in Stores: you cannot find them at the Apple Store or Google Play or other app stores.
  • You cannot download it to your phone: for not being an executable application on your device. It only runs in the browser.
  • No need for app store optimization, but SEO is required. We do not need optimization for stores and App indexing … but we have to respect the traditional SEO rules that use the web.
  • It does not access the phone features but leaves cookies. The positive part is that mobile application permissions do not apply to web apps. The web apps don’t access your camera or contacts, etc. On the other hand, the web apps help you learn more about the user, these Web applications use cookies to promote these analyzes.

Promote the development of web applications

The web application development begins to be clearer with the types of web applications chosen to be developed depending on your business or website. The hard part comes when it comes to promoting and disseminating a web app.

But let’s be honest, when we choose a web app our goal is certainly not getting recurring users, but in getting quick visits and be able to give information easily to our potential customer.

Precisely because of this, their promotion techniques will not be the same as used for native or hybrid app and we can find in stores. Let’s see what we can do to improve our web apps in the search engines and make them known on the web.

Explore the subsectors

One of the tricks that we are tired of listening to is specialization. It is true that for business promotion, we are needed to know what our target is.

At the time of web application development, it is advisable to find a subsector within your target to optimize our efforts. That is, the promotion starts this specialized sub-sector and that may have a great interest in your web application.
With this tactic, you will have a small investment with high returns. In addition to satisfied customers, it will help you in your marketing job through “word of mouth”. Continue your next campaign focus on another subsector.


Paid listings and advertising in general, are essential in any marketing or promotional campaign. When it comes to global products, it is a good idea to bet on online advertising.
Source: Flickr

AdWords and Adsense

The most powerful tool to place online ads is currently the Adwords or Adsense, both tools are Google search engines to put paid ads. You can do this in the results of search engines, advertising space from other sites, videos, etc.

It is the fastest way to promote your web application to users who may be interested in your web app through related content.


For anything to get a higher rank on the web, it is necessary to have good SEO. As you already know, the SEO includes an important workload to optimize it, especially the links topic and pages too.

Social networks

If you are not on social networks today, you’re nobody. It is important to have an official profile of your company or site to open a two-way communication channel, create communication and conversations with your customers and users. In addition, networks like Facebook, Twitter, or Instagram can now place ads and promote your app and business. Social Networks are a very valid alternative to Google ads and other search engines.

Leverage mobile visits

One of the objectives of developing web applications or web apps is to make it accessible from a mobile device. So, be sure to properly promote your web app on this channel. You can do this through the following ways:

  • Ads on mobile devices: optimize your images and text for ads on mobile devices.
  • Advertising in apps: take advantage of this exclusive channel to the mobile device.
  • Do not forget the mailing: over 80% of open emails are from mobile or tablet.

The Top Software Development Companies always use the best marketing strategies for promoting web or mobile applications.

If you do not have a marketing strategy to promote your app or any mobile project, do not hesitate to send us an email and we will help you.

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Editorial Team June 14, 2019


Are you stuck at deciding whether to go for the web or the mobile app? Worry not as Google thinks in completely new directions and presents a solution to this problem: Progressive Web Apps (short: “PWA”). A Progressive Web app is simply put the optimal symbiosis of a website and a mobile app or you can say the best of both worlds! In our last post, we discussed the features of the progressive web app which reduce development costs, simplify the tracking while making Progressive web apps simply pretty cool. How exactly? Just keep reading!

1. What is a Progressive Web App – PWA?

  • a “normal” web page that behaves like an app
  • or a “normal” website can be accessed offline
  • or a “normal” website that loads as fast as an installed program

A Progressive Web App is the perfect blend of website and app. In HTML5 and JavaScript programming, they are like a normal web page accessible in any browser, but these create an authentic app experience with the user and sustainably strengthen customer loyalty. This is done by using the same techniques of traditional apps such as:

  • Push messages that inform the user of events occurring, extremely.
  • Fast loading times(even with a bad Internet connection) which provide a real-time experience and
  • An offline operation that enables the permanent availability of the Website.

Unlike traditional native apps for phone, tablet, or PC, Progressive Web Apps come without installation; this saves the user from the hassles of going through the installation process and makes the app more accessible and convenient. When a user uses the progressive web app, a shortcut can be created on the home screen of the user, ensuring at all times the content can be retrieved.

2. Advantages of PWA against A Native App

The advantages of a progressive Web app compared to a so-called native app (what we commonly refer to as simply “App”), are clear and numerous:

  • Easier tracking because no FireBase is necessary
  • No installation required hence the memory of the device of the end user does not affect the app
  • Better discoverability in search engines
  • No banners or interstitials needed to ask the app to download
  • Linkable – the app can be shared with a link

Advantage 1: Simple Tracking

As in principle, PWA is a normal website; hence we can track users and their demographics etc. with standard knowledge in Google Analytics. However, with native apps, a special app tracking must be used. Google itself recommends, in this case, tracking with Firebird instead (or in addition to) Google Analytics.

Advantage 2: No installation required

The biggest advantage of Progressive Web App is that the final user does not need to install the app. Mobile users are quick to click on something, but the installation request represents a major hurdle. It consumes space and apps need to access the data of the users, which many scares.
Everyone certainly has experienced the moment when they tried to update an app and a popup came showing that the memory is already full. The app is a blessing especially for users, who do not own the latest model of the smartphone with a large memory.

Advantage 3: Easily found in search engines

Granted, Google is dedicated to the better discoverability of apps in the search results. Using Deep Links or app streaming, it is also possible to display app results in normal searches. However, this is technically relatively complex and requires mostly a good SEO agency. A PWA is normally displayed in search results without requiring special techniques since this search engine can easily render JavaScript (js).

Advantage 4: No app advertising is needed

Often users are taken to a mobile page and is beaten first with a banner or interstitial. The insertion encourages you to install the appropriate app. From the marketing perspective, there is often no other way to get the user to the app carefully. The procedure is correct yet, “annoying” for many users. Also, the operator risked potential customers to lose, who just wanted to quickly look up something without installation. All thoughts or fears in this direction are not used, because no installation is necessary.

Advantage 5: add link made easy

As progressive Web App in principle is a website with advanced features, the application behaves as basic as a Web page. In practice, this means that you can put a normal link to share the app as any other website. Deep links or App Indexing is not necessary. For instance for marketing, you can write a guest article in a thematically relevant blog, where you can just put a normal link. This can be a referral magazine on your Progressive Web App that may include a conventional HTML embed link. This strengthens your reputation and possibly also the ranking. Added together, it is easier to push a PWA to operate as extensive app marketing.

3. Benefits of PWA Over a Mobile Web Page

  • Instant Loading: extremely fast loading times
  • Add to Home Screen and Web App Install Banners
  • push Notifications
  • Offline First

Benefit 1: Instant Loading

The instant loading of a website has become an important success factor. Of course, it must be considered that each website visitor is a potential customer and you can lose sales and profits – just because your website takes too long to load. As a rule of thumb, you can lose the potential customer with 3-second rule i.e. if the site is not sufficiently loaded in three seconds that it can fully operate, the user jumps to another link. Ultimately, Page Speed has also become a ranking factor. Put simply, Page speed with good content and comparable external references on Google further entwine above!

Benefit 2: Shortcut at Home Screen

By using the menu icon of the browser, the progressive Web apps can be added to the home screen of the smartphone. The result is a shortcut icon on the phone of the end user that opens the associated Progressive web app with just one click and almost without delay. The user experience is therefore correspondingly interactive as an app. The user retention is similarly high as in the installation of a native app.

Benefit 3: Push Notifications

With a progressive Web App, push notifications are possible. This works for the user as well as with a native app, they need to install their smartphone. Through push notifications, you can instantly inform your customers on new actions, for instance, a publisher may indicate new spending. The user gets on his cell phone a message about the sale of discount promotion: “Get 50% discount this week” With one click, users go directly to the relevant page.

Benefit 4: Offline First

Once the content has been loaded it can be called these offline or slower connection. This has a huge impact on customer loyalty as it saves them from the frustration of waiting for the app to load or to connect to the network. In addition to that, special technology ensures that the site is optimally cached and so also works offline.

The use of Progressive Web Apps is on boom these days as it is a perfect blend for all who want to have a mobile site AND a native app but in a cost effective way. The app makes the best choice for the target group that tends to have a poor Internet connection. Finally, a PWA is a good tip for all web enthusiasts who want to use the latest technologies. We do have great examples of Progressive web apps such as Booking.com, AirBerlin and Flipkart that have created a huge difference in the app industry. Next can be yours. Share your app idea with us and we will accompany you in making the successful app.

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Editorial Team June 14, 2019