8 Advantages of Having a Mobile Application for Your Business

We all have them in our pockets right now, aren’t they? 

Yes, exactly, we are talking about smartphones. And the high-tech functionalities of those devices run to host applications that cater to every imaginable purpose of life. Today, businesses worldwide that used to promote their brand in the physical world by handing out leaflets, printing advertisements, and hanging billboards have migrated to the digital realm. And being a business owner, you should too. 

Here, you might be thinking that:

Your business doesn’t need a mobile application to sell products to your loyal customers. 

Let us clear you; this might have been successful in the past. But if you want to foresee your business becoming the “Unicorn” “of the future, then it is the right time to dive into mobile app development trends. Yet you are not convinced to develop a mobile app for your business. Then here are 8 worth-mentioning advantages of having a mobile application for your business

1. Increases Brand Awareness

Developing a mobile app is an effective solution to increase brand awareness more than any other marketing solution. Mobiles app for business guarantees more visibility and grabs the target audience’s attention, who are active mobile users. All mobile users prefer having every mobile app at their fingertips to avoid annoying advertising solution popups. Moreover, you can reach your desired brand awareness level with mobile applications in different ways like: 

  • Launching new products for consumers and enabling push notifications
  • Adding detailed business and product information
  • Engage users in company events and activities announcements
  • Attract more users with updates and new features launching of products
  • Listing products or services prices and discounted deals

2. Business Engagement Level

The more installs of your mobile business app on potential customers keep your brand closer to them. A reliable mobile app increases the engagement level of your business through customized options and features as it provides: 

  • Visible and available to clients around the clock
  • Easy to use, allows quick buying and booking options
  • Secure payment options and transactions
  • Customer support service and effective options

However, to increase your mobile app engagement more and more, you have to add social features like: 

  • Logging through social media accounts
  • In-app messaging facility
  • Like or Favorites options for appealing products
  • Allow comments and reviews

Moreover, you can also customize your mobile app features based on user’s preferences, location, and interests. Thus, improving the users’ overall experience will make your user stay on it for a longer time. 

3. Extensive Capabilities

When discussing the advantages of mobile apps for business, it is hard to omit the fact that mobile apps open infinite opportunities to grow. For instance, if your business idea involves the use of a specific device’s features, then mobile apps are considered the best option. Similarly, a mobile application lets you take advantage of different device features. However, we know that the IT industry is advancing rapidly, and mobile applications are considered the best option to reach the target audience. 

4. Unlock Ultimate Power of Connection with Customers

It’s time to move beyond the personal, face-to-face communication between the customers and executives. With the changing times because of the COVID pandemic, social distancing is preferred both by customers and sellers. Resultantly, everyone looks forward to connecting to businesses online. Entrepreneurs can take advantage of mobile apps for their business and give them a better point of contact. Moreover, user activities on your business mobile application will help you decide whether they like and want to purchase your product or not. All you have to do to enjoy the benefits of mobile applications is to make sure your business is available to the customers. 

5. Build a Useful Marketing Channel

Once you have a mobile app for your business, you are in the hands of your customers. With several custom app development approaches, you can send notifications and information to customers in an instant. Seeing an attractive text in their notification bar, they will surely open your mobile app. Mainly, business mobile apps send information regarding exclusive deals and others to keep loyal customers using the app. 

6. Generate More Revenue with Mobile Apps

There are many ways to generate money with mobile apps. Moreover, it is said that the success and profitability of the mobile app rely on consumers and staff, not the targets. Earning profit from mobile apps is just one of the perfect ways to increase your business revenue. Generally, the most popular app monetization approaches are; advertising, in-app purchase, subscription models, and paid apps. At the same time, your smart mobile app will help you concentrate on your customer’s needs and desires. Simultaneously, you can also gather data from surveys, relevant statistics, details, and insights regarding your business growth. Furthermore, if you are already selling a product or service, you can double the app revenue with monetization strategies. 

7. Improve Customer Loyalty

Increasing the customer retention rate is the primary focus of every successful business. It is possible to maintain a high speed by offering great value to your customers and ensure customer satisfaction. So, following a loyalty program is an excellent approach to take things further. 

Implementing Loyalty Programs in Mobile Apps

Loyalty programs in mobile apps are for avoiding common mistakes most people commit. Here are some easy ways your can flow to integrate loyalty programs in your business mobile app experience:

  • Offer app users instant rewards: One of many ways to treat customers is to implement a point system that rewards the buyers with a certain percentage of their purchase. However, make sure that users can only use these points for further purchases from your apps only.
  • Provide Personalized Product Recommendations: To provide your users with the best product recommendations requires intelligently studying user activities. Then only you can recommend relevant products to your customers and keep them coming back for more. 
  • Encourage Social Sharing: Integrating social media buttons will motivate app users to share their experience with your brand and product with their friends and family. 

8. Shine with a Competitive Edge in Your Niche

In the digital marketing realm, it is really hard to keep up with the competition. So, to gain an effective edge in the track of marketing, you can take advantage of mobile apps for business. Thus communication speed is vital for customer satisfaction. Rather than conventional websites and other web channels, mobile apps can better cater to customers’ demand for speed. 

Why should you Invest in Developing a Mobile App for Business

Benefits of Mobile App Development

Checking out the marketing industry trends, we will find that people are widely using mobile devices to keep in touch with customers and increase their brand awareness. Today, only the brands that provide potential customers with all the information quickly at their fingertips are successful. So, regardless of the business niche you are dealing in, the advantages of mobile apps for business are a lot, and investing in it is undoubtedly a big deal. Consider this initiative to develop a mobile app for your business to keep your business open 24/7. 

Still, need help on how a mobile application benefits your business? Discuss your business niche and targeted audience with Clustox’sTech Consultants. Whereas, if you are clear with the vision of the advantages of mobile apps for your business, then get in touch with the best mobile app developers in the town. We believe that your investment in mobile apps will help you reap endless benefits for longer. 

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ASO; Importance and Key Factors to Consider while Choosing ASO Keywords for App

According to research conducted in 2021, there are more than 5 million apps available for download in the leading app stores for mobile.

Making the visibility of the program that you developed is one of the biggest problems faced by publishers and creators of these tech products. But there is a very effective technique for improving this condition. Although most software development companies ignore it, the App Store Optimization (or with ASO abbreviation) can bring a great revolution to your app’s conversion rate. Do you know what this strategy is and how it works? We recently updated our users with information on how to create an ASO strategy and how it will work. Here we have a quick review about ASO, the difference between ASO and SEO, its importance, and five key factors to consider for choosing ASO keywords for your app. 

What is ASO (App Store Optimization)? ASO in a nutshell!

ASO is the process of improving the app visibility within the app stores and resultantly enjoying increased app conversion rates. The primary app stores currently famous are App Store for iOS and Google Play for Android mobiles. Besides improving the ranking on the app store search results, ASO also aims to increase the click-through rate (CTR). It involves the tactics to urge people to clock into your application listed on the store. You can improve the ranking on the searches of the app store by optimizing your App Name, App Title, App Icon, App Screenshots, and App Rating. However, you should make people click through your app store listing page; you should also make sure they download it or make a purchase. This phase of ASO is also called Conversion Rate Optimization (CRO). 

Are ASO and SEO the Same Things? 

You might often come across the fact that ASO is also referred to as app store SEO (Search Engine Optimization). However, both the processes share similar tasks like keyword optimization, backlinking, and conversion optimization. The significant difference between these two – ASO and SEO are the ranking factors. 

The SEO factors are focused on web browsers like Google Search, which involves more than 200 aspects, and the list keeps expanding with new updates. On the other hand, the list of ranking factors for ASO is quite precise. Here is the checklist which dissipates the main differences and similarities between ASO and SEO. 

How important is ASO for Application Growth? 

More than 5 Million applications are available to download from Apple App Store and Google Play Store. It is no big surprise that your newly launched app will face a lot of tough competition. 

The primary focus of App Store Optimization is to increase the number of downloads and number of loyal users. You can achieve this goal by following an effective ASO strategy. The first step you have to take is to make your app easily discoverable by the right users for maximizing your downloads. To understand how to boost your app’s organic reach, you need to consider certain factors when choosing the right ASO keywords for your app.

Key Factors to Consider While Choosing ASO Keywords for your App:

Relevance

Relevance is the level of importance of a particular keyword for the hearing of the app. Irrelevant keywords will not lead to any conversion. Therefore, you must try to find the words with which users search for apps like yours. You can do it either through technical terms, abbreviations, or phrases commonly used.

You must seek words, not from the perspective of the brand but the user. Sometimes it’s okay to ask for help from family and friends to find words that relate to your app because they are not contaminated with your terminology on the project. On the other hand, you must bear in mind that it would make no sense to include keywords that relate well to your project, but these disappoint users who do not find what they are looking for.

Difficulty

Another vital aspect to consider is how difficult it is for a particular keyword to rank in the top 10 on a scale from 0 to 10, with 0 being an easy level and 10 being the most challenging level.

The difficulty is significant concerning traffic. If I have a keyword with massive traffic but a high difficulty will not increase downloads. Conversely, if I have a lower number of searches but a lower difficulty will definitely have an increase in downloads.

It is helpful to note that the keywords with a high difficulty generally have more traffic, but what is the difficulty in identifying the target that we must consider to increase downloads?

If your application is already in the store, you need to find the average value of the difficulty for the keywords used. It identifies the difficulty of keywords used up to that point, the stack with each other, and dividing by the number of keywords spread. The average value is our starting point. We can then choose keywords with a difficulty value equal to or lower than the mean value obtained.

Instead, it is a new application that should be taken as a reference value of difficulty equal to or less than 3.

Several platforms help us measure the degree of difficulty. In the case of iOS, measure mobile devices (iPhone, iPad, or Apple Watch). In the case of Android, it is a single score (regardless of the device in question).

Traffic

Finally, we have the traffic that causes the high number of searches performed for a given keyword. Therefore, on equal difficulty, it is appropriate to choose the keyword with higher traffic. In the market, some tools measure the level of traffic. No one exactly, but estimate how many searches have a specific keyword on a scale from 0 to 10 (which appear with 10 being the most sought keywords). This data helps us make better choices: if we have two keywords with similar levels of importance and difficulty, traffic will be the factor that helps us decide: you have more searches.

Number Of Apps

It is interesting to analyze the number of apps that rank for that ASO keyword when choosing a keyword. So we know the estimated number of apps competing for the same keyword. If we have an exciting marketing game, we may want to bet on a particular keyword, even very competitive. This is because we will have more opportunities to stand out.

Ranking

When our application is launched, we can see through some ASO tools the position of our application when the user searches for that keyword. We can compare our situation in regards to competition. If the results are not satisfactory, review your keyword again!

Quick App Store Optimization Checklist:

  • App Store Optimization is Essential and Vital Element of your Marketing Strategy.
  • Enjoying better results of ASO isn’t all about the right keywords. 
  • App Store Optimization is an ongoing process once after starting. 
  • The number of Downloads and Visibility Chances are two directly proportional factors of ASO. 
  • App Store Optimization tools like AppTweak and App Raders helps in tracking the number of keywords for an app.

To Conclude: 

Many businesses might face significant losses due to poor visibility on app stores and negligible conversion rates. At the same time, some of the businesses planning to launch their new tech application product will be discouraged after learning the tough competition stats. For both businesses, Clustox has customized solutions of ASO strategies. Yes, whether you have a game application or converter app, our marketing experts can help you grow your business. Or, if you are planning to invest in building such a type of app, reach out to our best mobile app developers in town to turn your dream tech product into reality. Furthermore, if you have many questions popping in mind, book your “Free consultation” with our professional tech consultants today.

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