ARE MOBILE APPLICATIONS JUST FOR BIG COMPANIES?

Today, we can find in our Smartphone Store multitude of applications to install on our device. There are many types and classes, almost even for anything you can imagine: online stores, games, utilities…, and most business applications are often owned by large companies that make large money disbursements in advertising. This gives rise to the question: “Are mobile applications just for big companies?” The answer is no and to elaborate it a little further, here are the questions that need to be answered!

Can Any Business Be In The Palm Of Its Customer’ Hands?

The answer to the question posted above is  YES. Some years ago, the development of mobile applications was a very expensive issue, becoming sometimes exaggerated. But today, thanks to a large number of devices and the advancement of the construction methods of mobile applications, these prices have declined. Thus, at present, any business can afford to have their own mobile application, with which businesses can stimulate sales and increase profits.

What Can I Do With A Mobile Application For My Business?

The answer to this question has many answers. It is because of the mobile application that you can keep the customer informed about any aspect of your business in real time; thanks to notifications and other tools that can be integrated into the mobile application for this purpose. Then, in addition to a section related to your professional activity or access to news on your own blog, with the app, you can run sweepstakes participation and post offers. This will impact users of your mobile application helping them keep your business in mind that leads to loyalty as customers.

Why Is The Client Going To Download My Application?

I will answer this question with another question. Who does not like to have a discount or receive things face to face? I guess the answer is simple, right? It is easier for any client to install your application on their Smartphone. This is in exchange for discounts, updated information and anything beneficial that you offer them. To them, installing an application usually takes a few seconds and has no cost any more than a little battery.
Once you have answers to the three questions given above, you will be in a better position to decide your app for the company. There are so many benefits of having a business app. Weigh every single option and proceed. In case you need any consultancy, contact us.

Read More
Editorial Team June 14, 2019

4 WAYS TO MONETIZE FREE MOBILE APPLICATIONS

Contrary to what it may seem, a free application is the best way to generate revenue in the mobile application market. Assigning a price to an application means creating a barrier for people to download it. It is common to see applications that were initially free getting thousands of downloads every week, and by incorporating a price, discharges fell by 95%.
But if the application is free, how you can generate income? Don’t worry, there are ways for that too. In today’s post, I’ll share four ways to monetize free mobile applications. Give it a read!

  In-App Purchases:

This type of order in the application is what is called model “freemium”. Downloading the application is free, but once downloaded, the user can make purchases within the application to access further services. As for income generation in mobile applications, this is the method through which higher revenues are generated. If you look at the top 20 most downloaded applications can see that all of them are free and use in-app purchases to generate their income.

Examples of freemium models:

Some examples of freemium models are:

  • Acquiring the “Pro” version of the application: It is the classic strategy to attract more users, i.e. “try it first before you buy it”. In this model, a free version of the app that is only available with a number of features is given to the users with an option to pay for the full version of the application. The examples are the ones that say: Unlock Extra features of the application or the ones that allow the use of the application after a trial period and disable ads within the application.
  • Purchase of virtual goods: This model consists of purchasing goods within the application. It is very common in games like Clash of Clans where you can make purchases of virtual money, life, weapons, etc., allowing the user to progress faster in the game.
  • Content: To acquire additional content such as a song, a video, a story, a game level, etc. offered by the application.
  • Subscriptions: Common in content applications such as books or magazines. The user buys the application for free by accessing some of the content, with the option to pay a subscription to have the ability to access all content. An example of this model is the Spotify subscription. It lets you use the application for free, but if you subscribe offers, you get the content both online and offline.

  Mobile advertising:

As with web pages, applications can generate revenue by incorporating ads within the application. The key to this model lies in capturing the largest possible number of users. The main drawback is that advertising is always uncomfortable when using the application and if it is too aggressive, it may even cause the user to discontinue the use.
Need a developer to create your app? We can help you. 

  Sales of a Service / Product: 

The application is a tool to provide a service or sell products. Some examples of this model are:

  • Uber: From this application, you can request and pay for a car sharing service. The current valuation of Uber is above 66 billion dollars.
  • Doctors on Demand: This application allows us to get a consultation from a licensed physician through a video conference in exchange for money for 15 minutes
  • Amazon: You can use the Amazon app to buy almost anything that is available on amazon.com

Note that if the application is to be used for the purchase of goods or services. You can not use the mechanism of purchases in Apple applications. You need to use other means of online payment like PayPal or Authorized.net.

  User Acquisition:

The classic example of this business model is WhatsApp. Facebook has acquired it for 19 billion dollars. The main value of Whatsapp is that over 1 billion users generating more than 18 billion transactions a day. Therefore, developing a free application and acquiring a large number of users is increasing the value of the application. Later, the users can monetize it, either by selling the application itself, through advertising or other methods.
So, through these 4 ways, you can actually make money from your free app. Use the one that suits you best and enter the world of mobile applications! Good Luck!

Read More
Editorial Team June 14, 2019

Usability In Mobile Applications: What Is It And Why Is It Needed?

The usability of mobile applications is a key element to the success of the project. Mobile applications have caused a revolution in the interaction between users and their mobile devices. Over the years cell phones have evolved from simple tools that keep you in touch with friends and family to daily tasks management centers. The major part of success achieved by mobile applications is partly because of the usability offered by smartphones and tablets.

Currently, users are more familiar with gestures of faster touch through elements such as a keyboard or mouse. For this reason, it is not surprising that all how mobile consumers, including children and the elderly, can easily handle different devices.
However, all the apps have not been able to reap the same kind of success. There are many that have been forgotten for several reasons. One reason is the difficulty of application usability. Gestures that are not intuitive or have the poor organization of the elements of app design in the project are usability flaws that lead users to discard certain mobile applications and look for better alternatives.

Efficiency and Effectiveness in mobile applications:

The first thing to consider in terms of usability is that an application must be effective and efficient. This means you must give the user what they are looking for quickly and easily. An application must meet the needs in the shortest time possible, without requiring the user to have great knowledge of their use or require a long learning process.
Applications must reach effectiveness and efficiency through a good experience. This is the only way to generate an extensive user base and to give the client confidence of user repeating the use. This means that usability is a key mechanism for loyal users in mobile applications.

How, when and where?

It is very important to understand the application context and how it will be used. The application will be in use on the move or users can interact with it from home? All these aspects will determine the degree of usability of the application. In addition, the implementation context is also important to know the audience you are trying to reach and understand their behavior in the mobile environment.
The higher the degree of ease of use for an application, the greater the probability of it remaining installed in mobile devices. Thus, the positioning of ASO is not penalized by a large number of uninstalls. A well-designed application, along with integration with its own gestures for each operating system are two factors that contribute to a good level of usability and thus facilitate the user experience.
For good usability of your mobile application it is essential to have a qualified professional in the field for your project and in case, you need assistance, contact us!

Read More
Editorial Team June 14, 2019