One app being highly discussed among masses is the Airbnb. Do you know why? What are the factors that gave a boost to this app? An important factor that has contributed to the popularity of this app is the Webby Award that its site received in 2014 for its functionality and user experience. There are 8 more secrets that support the success of the app. Want to know what? Read on!

The Site Gives A Sense Of Well-being

Airbnb has chosen to replace the photos it previously used on the homepage by videos. They have been featuring people with different profiles and in situations of everyday life. The situations depicted in the video inspire confidence and provide a sense of well-being, all accented with a simple message: welcome home.

It Facilitates The Search For Ads

This may seem very obvious, but there are many websites of hotels or hotel chains that do not have a visible search engine or easy access to it, but in Airbnb, it is right in the middle of the screen and above all, above the waterline. That we know whether or not the site, you would rush. Another point to note is the suggestion of cities provided by Google and the automatic passage of the departure date to the arrival date. These things may sound simple, but these really make life easier for the user.

To Provide A Good User Experience

The display of results for a query is very clear, with a screen divided into three: one-third for the card, two-third for ads. Roll on an ad allows the highlight on the map. The latter automatically loads new results when one zooms in on a particular neighborhood. Above announcements, the user has access to the main filters but may unfold more if desired. Note that the scroll bar for the price has become essential for any merchant site!

High Quality Photos

One of the key points that made Airbnb success is its pictures, which are found in large quantities and are generally very good. This is a point of honor for the company, which also offers free to its guests the passage of a photographer. This is especially a great idea that allows the site to get great pictures, giving Internet users what they want. Fastidious site design could not afford to have poor quality visuals. In addition, each photo taken by a photographer on the site is supported by the words “Photo verified”, giving confidence to site visitors. On the new version, they also occupy the entire width of the page to an ad and are placed at the top.

Create Simple Pages, Clear And Logical

Its site pages app screens are built in a very intelligent way. Firstly, it showcases the place with the visual images which take the full width of the page, in order to actually highlight the location. A photo of the host and a quick description of the accommodation is provided ( the type of dwelling, number of people, number of rooms and beds). Airbnb now also uses symbols to this information, a bit like the OTAs.

Give A Sense Of Trust

What often hinders a user to buy online is the lack of confidence that he can feel. On Airbnb, everything is done to reassure. It first passes through the guests’ profile. They are invited to a photo, a description of themselves and to be checked through the Facebook profile, phone number or email address. They can even get recommendations from their friends. Alongside this, the visitors denote each property that assigns ratings to different criteria and leave a comment. This option of commenting is only possible for people who make a living room, closing the door to fraudulent comment.

Submit A Simple Purchase Process

Airbnb app proposes the immediate booking system through which users can have immediate confirmation of their location, without having to wait for the host response. Another important point here is that you can make any booking in a Click! Summary of the request, sending a message to the host and choice of payment method all these features are on the same page. If you have a profile, your credit card may be already registered, which represents an important comfort and pushes the purchase.

Create More Than Just A Rental Site

Finally, you should note it down that Airbnb is not a commercial app rather, it is well-rooted in the theme of travel and discovery. This app offers city guides, that allow (future) clients discover the neighborhoods where they will reside. These are mostly not neighborhoods where there are hotels and attractions.

Recipe for Success of Airbnb may seem obvious with the 8 points mentioned above. But still had to think about it and successfully apply these points consistently. In addition to a graphical look that was very successful, it is a combination of factors and features. These allow the user to easily use the app, like it and feel trust in it.

We gave you 8 reasons that can explain the success of Airbnb. Have you noted other? Feel free to share all your ideas in the comments section below!

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Editorial Team June 17, 2019


It is an open secret that mobile applications are the trend of the moment. There is no shortage of the day when the media show us application cases that are a resounding success. This new form of Marketing has raised in many companies the question of whether they really need an application for smartphones. In today’s post, we’re going to help you figure out if your business needs a mobile app.

According to Statista, the overall number of mobile phone users has reached 4.61 billion in 2016. But that’s not all; almost 71% of smartphone users do not leave home without it and of these, 88% access their device several times a day. Focusing on applications, we have two facts here:

  1. Business apps are the third big contributors in the app store – Scottlogic
  2. Already 62 percent of the businesses have their mobile apps – Smallbiztrends

These facts create the bang, however, to make a wise decision whether to develop an application for a company or brand, you have to weigh several factors, such as the needs and profile of users, as well as the category of business, competition, among others. To have a much clearer answer, we share some points to consider.

What Is The Profile Of The Users?

Are they young? Do they access the internet through smartphones or tablets? Are they fans of apps? If the answers to these questions are yes, the user profile indicates that mobile applications could be a relevant means of linking with them and achieving high-impact goals.

In Which Category Does The Company Complete?

There are some categories where mobile application development has become the norm, such as news portals, banks, tourism, Airlines, etc. Now, see that if your company is in a sector where apps are widely used or not? Do domain competitors offer that access point to users? These parameters will help you know whether the company needs to facilitate secure access to its users.

How Do Users Interact With The Brand?

It is important to know what users are pursuing when they interact with the company and its brands. Do they look for product information or they want to access services online? It’s important to identify what users want and how an app can support that interaction to build a better experience.

How Would An App Support Business Objectives?

Knowing if an app would be widely adopted by users and that it will improve the interaction experience is a necessary but not sufficient condition for success. It is equally important to translate that potential into results for the company. Whether it is about sales, satisfied customers or more visitors, it is important to identify if a mobile application would support the business.

Consider all these factors and decide yourself whether you need an app for your company or not. If you think that a mobile application can give a boost to your business, do give it a try but also keep in mind that a mobile application requires excellent design, promotion, visibility, and development costs depending on the profile, in addition to the constant expenses for updating it. So, the better idea is to give your mobile app in the expert hands for the development as every goal to achieve requires specialized people who work strategically in favor of the goals of your brand or company. At Clustox, we develop the cutting-edge application that will allow you to be close to your customers and keep the expectations of each one of them.

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Editorial Team June 17, 2019