MOBILE MARKETING TOOLS TO ATTRACT AND RETAIN CUSTOMERS

Editorial Team

When we know that the world will soon have 2 billion smartphone users, we can not wonder that brands are investing heavily in mobile marketing. Today, the mobile is more than a bridge to the market. It provides effective marketing tools business and not necessarily expensive, such as geo-tagging, Bluetooth and push notifications, etc… We have prepared for you a list of mobile marketing tools to help you make the right choice.

Mobile Marketing Tools

The Wallet app (formerly Passbook)

The Wallet app allows users to use smartphone as boarding passes, movie tickets, coupons and gift cards. To use them, the customer only has to scan his smartphone during his time at the counter or at the checkout. The Wallet application was launched in 2012 by Apple with the release of iOS 6, but there are now equivalent to Android applications such as PassWallet or Pass2U Wallet etc. Some cards stored in the application include information based on the time or place and automatically appear on time or in the correct location. With this tool, you can remind your customers, as they pass near your store, they have a promotional coupon available. By synchronizing your application with Passbook you can provide comfort to customers, without having to make much effort.

The SMS

The SMS has some clear advantages for mobile marketing. Their reading rate is up to 95%, 90% within 10 minutes after receiving the SMS , which makes this tool one of the most effective weapons of mobile marketing. Neither the sender nor the recipient need the internet connection to communicate, and SMS can be played on all mobile phones, not just smartphones. Finally, it is also possible to send SMS to users who are near the physical store to inform about offers and promotions.

The QR code

Although this technology has been around for some years, it is gaining popularity at present. Because of its relatively low rate of commitment, the QR code is used as a complement to other mobile marketing tools. It is above all good solutions that give information about products or services to consumers who wish to obtain. If it remains ineffective in attracting new customers, it can be used to retain those who already know your brand.

IBeacon

The IBeacon box works like a beacon broadcasting a signal to smartphone, which is in its vicinity. It will issue a message or push notification. Especially prevalent in local shops to send offers to customers who pass the physical store, the IBeacon technology can also be used for contactless payments with mobile phones.

The e-mail

Email marketing may sound old-fashioned, but the numbers say otherwise: according to a study from IAB the email open rate in high! There are many Send Email platforms. Make sure you choose one that gives you access to data on the performance of your email campaigns such as open rate, playing time and number of clicks on the links. With these stats, you can get inspired to improve your marketing strategy.

The Appvertising

The appvertising, or advertising in mobile applications has spread through the rise in the market for mobile applications where the free advertising model remains the main source of income. There are several types of mobile advertisements. For example, in the case of games, it is possible to encourage the player to view a promotional video by offering him a token which they can then use in the game. In this regard, remember that the ads should never alter the user experience of an application or mobile site.

Mobile applications

Some brands, in addition to making use of mobile advertising, decided to create their own application. This is certainly a selection of well-priced marketing strategy, but in certain sectors such as tourism and e-commerce, creating a mobile application can significantly increase sales.

Examples of successful mobile marketing campaigns

Domino’s Pizza: The famous pizzeria launched Domino’s Pizza Hero, a game on iPad. It invites users to create their own pizzas. It quickly became the third most downloaded app on iPad.

The North Face: One of the leading manufacturers of equipment and mountain clothing, The North Face. It uses the geofence to enable customers to easily find its stores. By participating in the loyalty program, the customer provides his mobile phone number and must activate the GPS. Then when he approaches a distance of one of the stores, he receives a text message communicating his address.