It is an open secret that mobile applications are the trend of the moment. There is no shortage of the day when the media show us application cases that are a resounding success. This new form of Marketing has raised in many companies the question of whether they really need an application for smartphones. In today’s post, we’re going to help you figure out if your business needs a mobile app.
According to Statista, the overall number of mobile phone users has reached 4.61 billion in 2016. But that’s not all; almost 71% of smartphone users do not leave home without it and of these, 88% access their device several times a day. Focusing on applications, we have two facts here:
- Business apps are the third big contributors in the app store – Scottlogic
- Already 62 percent of the businesses have their mobile apps – Smallbiztrends
These facts create the bang, however, to make a wise decision whether to develop an application for a company or brand, you have to weigh several factors, such as the needs and profile of users, as well as the category of business, competition, among others. To have a much clearer answer, we share some points to consider.
1. WHAT IS THE PROFILE OF THE USERS?
Are they young? Do they access the internet through smartphones or tablets? Are they fans of apps? If the answers to these questions are yes, the user profile indicates that mobile applications could be a relevant means of linking with them and achieving high-impact goals.
2. IN WHICH CATEGORY DOES THE COMPANY COMPETE?
There are some categories where mobile application development has become the norm, such as news portals, banks, tourism, Airlines, etc. Now, see that if your company is in a sector where apps are widely used or not? Do domain competitors offer that access point to users? These parameters will help you know whether the company needs to facilitate secure access to its users.
3. HOW DO USERS INTERACT WITH THE BRAND?
It is important to know what users are pursuing when they interact with the company and its brands. Do they look for product information or they want to access services online? It’s important to identify what users want and how an app can support that interaction to build a better experience.
4. HOW WOULD AN APP SUPPORT BUSINESS OBJECTIVES?
Knowing if an app would be widely adopted by users and that it will improve the interaction experience is a necessary but not sufficient condition for success. It is equally important to translate that potential into results for the company. Whether it is about sales, satisfied customers or more visitors, it is important to identify if a mobile application would support the business.
Consider all these factors and decide yourself whether you need an app for your company or not. If you think that a mobile application can give a boost to your business, do give it a try but also keep in mind that a mobile application requires excellent design, promotion, visibility, and development costs depending on the profile, in addition to the constant expenses for updating it. So, the better idea is to give your mobile app in the expert hands for the development as every goal to achieve requires specialized people who work strategically in favor of the goals of your brand or company. At Clustox, we develop the cutting-edge application that will allow you to be close to your customers and keep the expectations of each one of them.
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