Snapchat emerged as a game-changer in the world of apps. It soon got famous for garnering tremendous success in the industry. With a considerable following, the app has 22 million downloads. The success story has been enticing users as well as many entrepreneurs. Witnessing its massive profits, entrepreneurs got attracted to the idea of developing apps like Snapchat. If you are one of these entrepreneurs, then the first and foremost thing that should be in your mind is cost. Yes! Cost constitutes the most crucial part of a project life cycle and the factor that determines the entire project. Thus, keeping in view the importance of cost estimation, this article will help you get a reasonable estimate of the project cost before you start working on it.
How does Snapchat work?
Snapchat is a photo-sharing social media hugely famous for its automatic message-deleting feature. The app enables users to take pictures, apply lenses and share it with friends in a chat or as a story publicly. Besides, Snapchat offers features like live video chat, Bitmoji (avatars), discovering content and more. Once the user has read the conversation or seen the pictures sent, they get deleted. The feature allured many users into using it. Moreover, its recent update allows users to create their AR filters, adding to the app’s exclusivity.
Snapchat creators work tirelessly in continually upgrading the application. The success of Snapchat relies entirely on the exquisite features it offers. Before you start developing an app like Snapchat, you need to dig deep into the features it provides. Let us have a glance at its features so that you could know which ones do you want in your app to make it a big success story.
Snaps are the photos and videos shared by people through the app. Once the snaps are viewed, they get automatically deleted from the chat window of both, the sender and the receiver. Snapchat offers a plethora of fun tools that are used to edit the photos and videos, making them even more enjoyable.
Snapchat is hugely famous for its lenses. Known as one of the distinctive features of Snapchat, users rejoice while using these lenses. The lenses tend to add unique visual effects in the snaps, making them enticing and enjoyable at the same time.
To share snaps, you got to add friends to your Snapchat account. The user may search their friends on Snapchat through their registered phone number or user names. But what makes it more interesting is adding friends via snapcode present at the user’s profile and according to their location.
Snapchat is the forerunner of the trend of adding stories. It was Facebook , Instagram and WhatsApp who followed the trend later. The story is a snap or a video that can be viewed by the friends added in your Snapchat account. It gets deleted after 24 hours.
The discover feature is what is unique to Snapchat. The Discover tab offers you a collection of several stories from the editorial teams of channels. You may also see paid ads by different people and companies in the discover section too.
Stickers are another intriguing way of communicating with your friends. Instead of typing what you are feeling or doing, you send a sticker that depicts what you want to talk. Life made easy, no?
The feature is hugely loved by the users and is now present in almost every social networking website.
A social networking application is incomplete without the feature of video and audio calls. Similarly, Snapchat allows you to enjoy hours of uninterrupted high-quality video and audio calls.
How Snapchat makes money
The money and the success of Snapchat are what allures entrepreneurs into developing an app like Snapchat. Now that you the features you need to include in your app, it is vital to know about Snapchat’s monetization strategy. The strategies Snapchat uses are:
The discover section constitutes a significant part of the revenues generated by Snapchat. It allows companies to promote their content via paid advertisement. Each view on the ad makes about 10 to 15 cents that are then distributed between client and Snapchat.
Snapchat runs ads with API and promotional instruments such as snap ads between Stories and expandable “Snap Ads” that also contribute a significant part of the revenues generated.
How much does it cost to make an app like Snapchat
Given the many profits, you can reap if you develop an app like Snapchat, now it is about time to have a look at the estimated cost expenses of developing it. All development companies charge per effort hour and have their rates. Thus, it would help if you tried to opt for a software development company with lower per effort hour rate, but the quality shall remain the topmost priority.
Though you may add more enticing features in your app, the following table shows how much it costs to offer some essential elements that should be present. To give you a rough estimate, we used our rate that is $25 per effort hour.
Summing it all up, the approximate cost to make an app like Snapchat for one mobile platform will be around $35,000. However, it entirely depends on you how many features do you want in your app. The cost varies accordingly then.