Usability in Mobile Applications: What is it, and Why is it Needed?

One of the primary keys to an application’s success is the usability of that mobile app. Over the years, smartphones have evolved drastically from simple tools to connect with others to everything you need to manage your daily tasks.

Nowadays, users are more familiar with gestures of faster touch through elements such as a keyboard or mouse as compared to the old methods of using a phone. No matter what age group people might belong to, they are able to handle different devices without much hassle.

However, all mobile applications have not been able to impress their target audience and reap the same kind of success for multiple reasons.

One of the most significant reasons includes the difficulty of application usability or gestures that have a poor organization of the elements of app design as well as other usability flaws.

What is Mobile Application Usability

Mobile application usability is basically the ease and accessibility with which a user can interact with an app. From a business perspective, it can also refer to how smooth a user’s transition turns out to be toward using your mobile application.

The usability of your app can turn out to be a key indicator of the success of your mobile app. For this very reason, you should always be concerned about the ease of access or usability of your app at the time of development.

It can also have a major impact on your app’s conversion rate, making it one of the most critical performance measures when calculating the outcomes of your mobile application in the market.

Efficiency and Effectiveness in Mobile Applications

The first thing to consider in terms of usability is that an application must be easy to use and effective enough to retain its value to stay installed on the target users’ mobile phones. This means you need to cater to the users with the same level of efficiency and effectiveness that they have been looking for.

An application must meet the quality standards, and user needs in the fastest possible time without requiring the user to go through a long learning process.

Applications must reach effectiveness and efficiency through a good experience. The only way to generate an extensive user base and to give the client confidence of the user repeating the use is by reaching the usability standards of mobile applications.

Importance of Mobile App Best Practices

It is very important to understand the application context and determine the degree of usability of the application. Furthermore, it is also necessary to identify the audience you are trying to reach and understand how they might like to use the mobile applications.

The easier an application is used, the greater the probability of it not getting uninstalled from the mobile phones. A well-integrated application contributes to a good level of usability and thus facilitates the user experience.

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Mobile Applications Usability Stats

Here is a forecast of the number of mobile users worldwide from 2020 to 2025:

Here are some facts and figures regarding how app usability can have a strong impact on a user’s behavior:

UX User Behavior Percentage
Users will use a website less If a website isn’t mobile-friendly 50%
Users will leave a page that takes more than three seconds to load 53%
Users access online shops on their smartphones 80%
Users have come across sites that weren’t optimized for mobile at all 96%
Users want to see content that’s personalized to their interests 54%
Negative user feedback is about the design 94%
Businesses say that user experience is vital for increasing sales 74%

Do you have an innovative app idea to launch into the market? Contact our team to get a free consultation.

Do you have an innovative app idea to launch into the market? Contact our team to get a free consultation.

Do you have an innovative app idea to launch into the market? Contact our team to get a free consultation.

Indicators to Measure App Usability

Every business application tends to have its own key performance indicators or KPIs that can help you establish that your app will be a hit or a flop in the market. Some of these indicators regarding the UX of your mobile app are:

  • Positive/negative reviews
  • Time spent on the app
  • Number of installs per week
  • Number of conversions
  • Number of downloads per week

Common Usability Issues

Since the major parts of our lives these days include smart devices and mobile phones, it is necessary to come up with new ways to engage and interact with potential prospects at the time of development of the mobile application.

While it is true that the UI of the app holds a lot of importance in enhancing the user experience, usability can also turn out to be one of the deciding factors for the better performance of your app in the market.

This means that if your mobile application does not have a modern design that makes it difficult to use, it can certainly create a negative perception of your app among your target customers. So, here are some of the common usability issues:

Incomplete Onboarding

The primary goal of any business at the time of developing an app is to make sure their app is there to stay and impress the potential users. However, it is also one of the most common facts that almost 20% of users abandon the app only after a single use.

The most common reason behind this can e the onboarding of your app, which is the process of getting new users to engage with your app instead of abandoning it. It is crucial to design an interesting onboarding process that will help users interact more with your app.

Unresponsive Gestures

Nothing can be more off-beat for a user than a button in an app that does nothing. This raises the common question, “Why is the button there if it doesn’t work?”

Well, this might be because of different reasons, such as the app might be unresponsive at that time or really “broken,” or the app might also be navigated by the user in their own logical pattern. This eventually leads to frustration.

Rejecting Different Resolutions

Everyone knows that iOS and Android are two different platforms with different development processes. This is why you need to develop an app that is simulated in a way that is suitable for a certain operating system.

Also, ignoring the resolution factor of different mobile screens in the usability of your app can also make users lose interest in your app.

Poor Navigation

Most of the time, app developers build excellent features. However, sometimes these features might not completely align with each other when organized in a certain way. Your user should be able to quickly understand how to navigate your app as soon as they enter it.

Avoid adding too many unnecessary links or unnecessary buttons in your app. This is because it can lead to confusing the user and memorizing the functions to reach a certain place in the app.

Confusing Content

The commonly used phrase, “content is the king,” also applies to the mobile application’s usability. You should never copy-paste the content for your app directly from the web because of its difference. This would require you to first adjust the content according to the mobile screen.

Whether it is about pop-up content or any other content in the app, if it is done right, it can do wonders for the success of the mobile application. Also, adding too much information might frustrate the users and ruin the UX design.

Mobile App Usability Best Practices

To avoid the failure of your app and increase its chances of creating a solid impression on its target potential prospects, here are some of the best usability practices that can help you efficiently achieve your goal:

  • Offer Immediate Values
  • Reduce Scrolling
  • Short and Clear Content
  • Platform Compatibility
  • Simple Navigation

Mobile Usability Testing Tool

Efficiency is the key to retaining the quality and standard of an app in any industry or business sector. For this very reason, the UI and UX of the app hold a lot of importance. To test if the usability of your app effectively meets the quality standards while keeping the costs low, here are some usability testing tools you can use:

Treejack

Treejack is one of the most popular usability testing tools that allow you to input the sitemap and render it in its simplest form as a tree.

Solidify/ Helio

Solidify, also known as Helio, is an easy-to-use and quick app for prototyping Uis for testing quality standards. It enables you to hotlink and upload a series of mock-ups.

Mouseflow

This app is also a fast method of recording how a user might interact with your mobile application without having to use any physical observation or external cameras. This app lets you track scrolling, keystrokes, actions, and usage.

FiveSecondTest

FiveSecondTest allows you to design the landing pages of your app that helps you to encourage users to make the right decisions by showing mock-ups or screenshots for five seconds only.

End Note

The accessibility and usability of yor app can help you take the market by storm if you effectively meet the quality standards. For this very reason, it is important to special importance to the UI of your app and make your app a hit. You need to specifically keep it in mind at the time of development of the app.

About Clustox

If you have been dealing with issues regarding your app’s UI/UX design or want to develop an app with excellent usability, contact our expert team of developers and UI/UX designers now.

About Clustox

If you have been dealing with issues regarding your app’s UI/UX design or want to develop an app with excellent usability, contact our expert team of developers and UI/UX designers now.

Frequently Asked Questions

Why is mobile usability important?

Mobile usability is one of the key success factors for an app. It helps to engage the clients better with the app and allows your app to keep floating in the market without getting much negative feedback.

How can we improve the usability of the application?

Here are some of the most common ways to improve the usability of a mobile app:

  • Ensure consistency
  • Goal funneling
  • Readability
  • Optimized functionality
  • Reduced loading time

What are the five usability goals and measures?

The five charcateristics or measures of usability goals are:

  • Efficient
  • Easy to learn
  • Engaging
  • Error tolerant
  • Effective

What is the purpose of a usability test?

The goal of usability testing is to collect all quantitative and qualitative data and determine any usability issues along with user satisfaction.

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What is App Monetization? 4 Efficient Ways to Monetize your Free Mobile App

So finally, now you have completed the development process of your own mobile app for your business. Customers worldwide can now interact with you like never before, and the data you are collecting from your app will create new ways to market your brand. But there is something still missing that you can do to make your app benefit even more than before – App Monetization. Yes, you are thinking absolutely right that your app can be something much more than a tool. And earn an additional profit on top of the money you invested in developing the app. 

Curious, aren’t you? 

Perfect, by reading this post, you will learn the four most effective ways to monetize your app and turn it into a great profit-generating machine. 

What is App Monetization? 

Just in one – app monetization can be explained in a way that it is a process of converting your app users into revenue. When app publishers offer free apps, then they look for other ways to generate revenue. Developers have to look at a number of ways to generate revenue, but it can be challenging to stay afloat without substantial funding. Most of the apps on famous platforms are free to install; then, the revenue model is adjusted according to strategies that best suit those specific kinds of apps. 

Why is App Monetization Important? 

App monetization is essential because it has become more common to find various apps of particular interest totally free of cost. However, just keep in mind two important facts: 

  • App generating profitable revenue
  • Users and user experience kept relatively intact. 

User experience is a crucial element in app monetization models, as only happy users will be willing to pay as they enjoy the app. At times, lowering the user experience at a free of cost package causes some users to be turned off. However, monetization is directly related to the number of active users. 

Stats of Mobile App Market and App Monetization

From baking to gaming and chatting, we use mobile apps to meet our everyday needs. Resultantly, the mobile app market has grown exponentially. Here are some statistics: 

Number of mobile app downloads in 2022 – 196 Billion

Global Consumer Spending on Mobile Apps in 2022 – $64.9 Billion

Apps that are used only once in 2022 – 25%

Most Popular Mobile App Monetization Strategy in 2022
Advertising based Monetization strategy

Average Consumer spending on mobile apps in second quarter 2022 – 5.31 USD / user

Number of Apps available on Google PlayStore – 3.48 Million Apps

Number of Apps Available on Apple App Store – 2.22 Million Apps

How Does the Most Popular Mobile App Monetization Strategy Work? 

The most commonly used app monetization strategy is advertising. It lets you make money from your app without actually charging for the app. In this strategy, when a user downloads your app, it will be presented with several ads within the application. Every time the user views or clicks these ads through your app, you get paid a fee. This way of monetizing your app is most successful because people don’t prefer to pay for the apps they install from Google Play Store or App Store. No matter how low cost the app charges, if there is a free alternative that functions the same, people will prefer it. It is the primary reason, according to Statista, 96.7% of apps on the Google Play Store are free in January 2022. 

But, the question here is if the users are not paying money, how do you get paid? So, there are two metrics you should know: 

  • CPC (Cost per click): The amount that advertisers will pay for each click on their ads via your app. 
  • CPM (Cost per mille): In this monetization system, the advertiser will set a price they will pay per 1000 ad impressions. From this model, you will get paid every time the ads are viewed. 

4 Ways to Monetize Free Mobile Applications

While planning the app development and launch, monetization needs to be more than any other priority. When you plan to build an app for your business, you should also plan how your app will make money from the start of the project. There are many app monetization strategies widely being used according to the type of app and target audience. Some mobile app businesses focus on one method, while some prefer implementing more than one monetization methodology. 

1. In-App Purchases – Freemium:

This type of order in the application is what is called the model “freemium.” Downloading the application is free, but once downloaded, the user can make purchases within the application to access further services. As for income generation from mobile applications, this is the method through which higher revenues are generated. If you look at the top 20 most downloaded applications, all of them are free and use in-app purchases to generate their income.

Examples of freemium models:
  • Acquiring the “Pro” version of the application is the classic strategy to attract more users, i.e., “try it first before you buy it.” In this model, a free version of the app that is only available with several features is given to the users with an option to pay for the full version of the application. The examples are the ones that say: Unlock Extra features of the application or the ones that allow the use of the application after a trial period and disable ads within the application.
  • Purchase of virtual goods: This model consists of purchasing goods within the application. It is very common in games like Clash of Clans, where you can make purchases of virtual money, life, weapons, etc., allowing the user to progress faster in the game.
  • Content: To acquire additional content such as a song, a video, a story, a game level, etc., offered by the application.
  • Subscriptions: Common in content applications such as books or magazines. The user buys the application for free by accessing some of the content, with the option to pay a subscription to have the ability to access all content. An example of this model is the Spotify subscription. It lets you use the free mobile application, but you get online and offline content if you subscribe to offers.

Pros: 

  • Having a free mobile app will attract more users at the start. 
  • The app will be successful till it does not deny users from accessing the critical features or content. 
  • It can give you great profit as in-app purchases are entirely digital things and don’t require any storage or maintenance of physical warehouses. 
  • As users desire something unique and new each time they use the app, so can introduce new features to boost loyalty.
  • You can easily use this app monetization strategy with others. 

2. Mobile Advertising:

As with web pages, applications can generate revenue by incorporating ads within the application. The key to this model lies in capturing the largest possible number of users. The main drawback is that advertising is always uncomfortable when using the application, and if it is too aggressive, it may even cause the user to discontinue the use.

Pros: 

  • It gives an opportunity to an app to collect data about behavior, location, and user interests. 
  • If your app displays the right ads to the right audience, you can earn good money. 
  • Good choice of monetization for e-commerce, entertainment, news, and gaming apps. 
  • You can display three different kinds of ads: third-party, incentivized, and native. 
  • Apps should be compatible with existing advertising plugins.

3. Sales Of A Service / Product: 

The application is a tool to provide a service or sell products. Some examples of this model are:

  • Uber: From this application, you can request and pay for a car-sharing service. The current valuation of Uber is above 66 billion dollars.
  • Doctors on Demand: This application allows us to get a consultation from a licensed physician through a video conference in exchange for money for 15 minutes.
  • Amazon: You can use the Amazon app to buy almost anything that is available on amazon.com

Note that if the application is to be used for the purchase of goods or services. You can not use the mechanism of purchases in Apple applications. You need to use other means of online payment like PayPal or Authorized.net.

Pros: 

  • Online selling allows you to reach more people anytime and anywhere. 
  • Allows users to browse their inventory and order accordingly. 
  • The endless aisle where shoppers can never leave empty-handed

4. User Acquisition:

The classic example of this business model is WhatsApp. Facebook has acquired it for 19 billion dollars. The main value of Whatsapp is that over 1 billion users generate more than 18 billion transactions a day. Therefore, developing a free application and acquiring a large number of users increases the application’s value. Later, the users can monetize it by selling the application itself, advertising, or other methods.

Pros:

  • One-time profit on selling the whole application. 
  • Free applications have a huge number of users. 
  • Acquisition company to grow exponentially by acquiring top free apps. 

Top App Monetization Companies

Here are some famous useful resources you can use to monetize your app: 

  • myTracker – Multi-platform Analytics and Attribution
  • Tenjin – iOS 14-proof advertising analytics
  • inMobi – Driving Real Connections
  • Smartlink – Gives access to thousands of exclusive offers with one link

Bottom Line

With so many app monetization ways, it is important to remember that each approach comes with its pockets filled with pros and cons. However, before trying out these tactics, it is recommended to analyze competitors to do better at the starting point. You might have got the answer to the questions in your mind about how much you make from mobile and what are other ways to generate revenue from free mobile applications. So, it’s time to start your mobile app development plan with Clustox. Why Clustox to build your next successful mobile app? Well, Clustox is a leading software development company with experts experienced in the latest technologies of app development. Thus, if you still have any doubts or confusion regarding creating an app that makes a handsome amount of money, get in touch with us. Our tech consultants will revert to you at first priority and discuss such apps that will help your business grow. 

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