If you’ve reached this article is very likely that you’re considering creating an application of some sort. Whether to improve the productivity of your company, engage in the mobile sector or any other purpose. But the truth is that it is not such a simple process.
In general, starting a digital project such as creating an application for Android, we must have patience. First of all, prepare notepad and pen and start taking notes. Soak up well before the issue, before you begin searching Android developers.
To help you gather all this information, we present our tutorial to create an Android app. Are you ready? Start in 3, 2, 1… We take off!

Why Create An Android App?

If you are one of those who does not know why to create an app for Android, pay attention. It is true that if you opt for Android, you leave aside iOS users. But if they do the reverse also you lose many opportunities.
So… Android Apps? Yes, our reasons:

  • Android has a higher market share.
  • The cost per hour of developer for Android is cheaper than that of iOS.
  • There is a large variety of terminals for an Android application, whereas iOS only works on Apple devices.
  • Android is a much more customizable operating system.

How To Create An Android Application Step By Step?

Yes, we have had a lot of things to consider for your Android app. But surely you want to know how to create your own. Well, we continue with our tutorial to create your Android app. Step by step, we guide you through the process of creating an Android app.

Initial Phase

Here we must clearly define the idea of the app, which is most important in a mobile project. Then we have to focus on translating all our ideas into an effective mockup. In it, we will explain the usability and the application flow. It is not a question of having the final design, but the basic functioning, to see if our idea is viable.

Business Phase

Now that you have verified that the idea you have in mind can function as an Android app, choose all the business models in particular. And in turn, select the monetization strategy to use to make it profitable. There are apps that are not looking for economic profitability or monetizing. It is possible that your business model is simply to generate brand or loyal users.

Likewise, it is recommended that you define the app project document with great detail. Now that you have decided the most important thing. This will define your Routing Sheet to create your Android application.

Development Phase And Design

Here the most important chore is to seek the development team and the right design. If you do not have a team that can take the project out, then bet on the experts and let them do it for you. Sit with your developer and divide the complete development process in sprints. Don’t wait for the developer to complete the app and send it to you rather get multiple releases so that you stay updated about the progress.

Launching Phase

Now that your app is almost ready, it just lacks the marketing part. So, prepare the ASO (App Store Optimization) and you are ready to launch your app to the app stores. Of course, you need to get hold of contacts and make an extra effort to make a spectacular initial launch.

Promotion Phase

Do not end up doing the ASO and a good launch. Promoting your app is going to be something continuous and without rest. Get ready for collaborations with specialized media, with the influencers, etc. It may be relevant to start small investments in ads and promotions.
Are you ready to launch your app?

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Top 10 Mobile App Developments Trends in 2022 to Follow

Developing a mobile application is just the first step in building the modern tech industry. Since the advent of smartphones, users always look forward to enjoying something unique and reliable each time they hear a tech update. However, to entertain all types of users, technology is gaining new inventions every year. We all know that smartphones have become our constant need in no time, and this is why the mobile app development business is touching heights.

Every tech business or organization is struggling to take place on the smartphones of its audience. To achieve these goals, you have to follow every new mobile app development trend. Hence, we are almost in the second half of 2022; we can observe which new mobile app development trends can revolutionize users’ lives. 

Stats of Mobile App Development in 2022

Mobile Apps have emerged a long way from a technological novelty to one of the most vital tools for modern business. Different recent reports state that people will spend more time online on their mobile devices than on any other device. Whereas, from this total time spent on mobile phones, 90% of people use mobile applications. There is also a fact observed that more people own a smartphone than a toothbrush. 

Today, 70% of the mobile traffic is generated by mobile devices, and about 75% of emails are being accessed through mobile devices. The convenience of mobile phones is observed to change users’ behaviour. Moreover, according to Google, about 80% of internet users like to make purchases from companies with mobile apps or sites, making it easier for them to shop online. 

According to Statista: 


  • Can you imagine it is expected that App Store user spending will increase up to 92%, i.e., $157 Billion by 2022
  • It is forecasted that the number of mobile users worldwide will be 7.1 billion by 2022 and suggesting to rise to 7.26 billion by 2022. And by 2025, it is expected to reach 7.49 billion mobile users worldwide.


Mobile apps, just like other tech products, are swiftly changing and heavily leveraging the latest tech trends. So, what are the significant mobile app development trends that will shape custom mobile app development services in 2022?

  1. Artificial Intelligence & Machine Learning
  2. Internet of Things (IoT)
  3. 5G Mobile Internet Network
  4. Augmented & Virtual Reality
  5. Enterprise Mobile Apps
  6. Beacon Technology
  7. Blockchain Technology
  8. Folding Display
  9. Mobile Wallets
  10.  Mobile Commerce and Omni Channels

Artificial Intelligence and Machine Learning

“AI” – thinking of automated face recognition that simplifies portrait making? It is no more a feature instead just a standard now. Automatic filters and creating a Cameo were some of Snapchat’s success drivers. Thus, it depicts that machines capable of recognizing images and processing the natural language with the help of AI-powered features in apps will be a growing trend in the future as well. 

All the AI-powered mobile applications are indeed dependent on the context. Currently, AI applications are famous for their speech recognition feature, smart filters applied in the camera, and automated assistant sets camera before clicking snaps. Furthermore, the most potent AI-powered mobile applications found are Google Assistant and Apple’s Siri. However, the possibility of AI applications in custom mobile app development is endless. 

Apart from widely existing technologies, AI trends like voice recognition, user predictions, AI-based cameras, etc., are expected to find a new place in our smartphones. 

Future of AI: 

  • Static Image Recognition, Classification, and Tagging
  • Algorithmic Trading Strategy outcomes improvement
  • Potent and manageable processing of patient data
  • Predictive Maintenance
  • Actual life Object Identification, Detection, Classification, and Tracking
  • Automated Geographical Features Detection
  • More Personalized Content Distribution on Social Media
  • Highly useful in mobile app development. Android App Development or iOS mobile app development can grasp the development process from data record, problem detections, and fixing them in real-time. 


Internet of Things (IoT)

IoT is a new buzzword in the tech market yet an old technology. It is based on the idea of connected machines that are exchanging information to cooperate effectively in production and heavy machinery. Even though it was implemented in many corporate areas, it recently came into the consumer market with smartwatches, smartphones, smart home appliances, and even smart fridges. Thus, moving this speed, the IoT market is set to be worth up to $1,319.08 Billion by 2026. 

Today, mobile apps and smartphones are intelligent hubs of smart devices and continue to be in the near future. Furthermore, it is expected that a myriad of new machines will force the cross-platform mobile app development model on top software development agencies. So building such an app that runs effectively both on a smartwatch and smartphone is not a piece of cake.  

Future Trends of IoT 

  • Innovative and Self-driven cars and other vehicles
  • AI-powered IoT Devices
  • IoT in healthcare
  • Smart Homes and Appliances


5G Mobile Internet Network

The 5G mobile technology has already stepped into the tech market, and now it is overlooking the 4G/LTE technology. It is supposed to transfer data at a speed of 100GB/s, and the standard is predicted to empower the Internet of Things. Thus, mobile app development companies should count on the latest high transfer speed technology and be ready to scale up their offerings. Furthermore, the spending on 5G infrastructure by 2022 is expected to reach 2.3 billion USD. 


Future Trends of 5G:

  • Wireless Healthcare Services
  • Driverless Transportation Technologies
  • Cloud Computing Technology

Augmented and Virtual Reality

Augmented and virtual reality will transform the user app experience by making it more interactive as a mobile app development trend. AR and VR have revolutionized the app working from AR apps to social media or business apps. In 2022, top software development and research organizations are seen putting tremendous effort into further development and advancement. 

Back in the olden days, people faced lots of problems imagining how the new piece of furniture would fit the interior. Now, the AR app enables you to use the smartphone camera and screen to virtually place that specific digital armchair or sofa in a room. 

 In simple words, augmented reality aims to enhance the user experience of the natural world rather than enabling the user to enter the new one. Thus, AR has great potential to be used in various industries from beauty, fashion, furniture, and utilities. In 2022, augmented reality is also expected to lighten up the app development trends in business niches like healthcare, engineering, real estate, retails, and others.  

Virtual reality is another similar mobile app development trend in 2022. It enables us to recreate such products’ look-alikes that are relatively difficult and expensive to create. Certain VR apps are also designed to spread business. Since every user prefers to connect to the internet while using their mobile devices, companies have the opportunity to build their own mobile apps integrated with VR technology to enhance their customer experience. Thus, 2022 marks the era of introduction to augmented reality and virtuality apps. 

Future Trends of AR & VR Apps:

  • Virtual User Manual powered by AR
  • Exploration Activities (VR based)
  • Live Music Festivals and Concerts (VR Based)
  • Destination Navigation (AR Based)
  • Visual Learning System ( VR and AR based)

Enterprise Mobile Apps

These are those types of mobile applications that are developed and launched by particular organizations for their in-house and remote staff. The company team members can carry out various activities and functions for running the organization. Today, developing mobile enterprise apps has become a huge trend all over the world. Moreover, different reports have stated that companies make more profits if they access mobile enterprise apps. Thus, in 2022, every type of organization is expected to develop an enterprise mobile app for their organization. 

Beacon Technology

Bluetooth-supported beacons are not something new in the market, but they are found to gain lots of attention as they allow online and offline work. The Beacon Technology uses Bluetooth Low Energy (BLC) Signals. So, when you enter the beacon zone of your phone, the app will receive signals from nearby and provide relevant guidance and notifications. Technology is potentially trending in the marketing industry by reducing the bridge between the users and companies. Many businesses like hotels, museums, healthcare, etc., had already used beacon technology in their services. 

Future Trends of Beacon Technology:

  • Powered Mobile Payment
  • Physical Games such as clues games, treasure hunts, etc. 
  • Travel and Tourism 
  • Presence in Healthcare Industry

Blockchain Technology

Blockchain technology is directly related to cryptocurrencies, with bitcoin being the most renowned one. The preliminary plan and focus are to create a decentralized database, i.e., hijacking resistance and fraud-proof. It is used in securing payments or access to the network by generating some identification tokens. If an organization has a decentralized database, no one can modify the database records without getting authenticated access. 

Furthermore, today the technology is commonly found in cryptocurrency content but still distracts the interest of tech giants. You can imagine the extent of its power by the update that Microsoft has launched its blockchain-based framework known as Coco. This framework aims at increasing blockchain adoption in the enterprise sector. In addition to this, it is expected to become a kickstart for blockchain-based custom mobile app development. 

Future Trends of Block Technology: 

  • Robotics
  • Blockchain as a Service (BaaS)
  • Transparent Betting
  • Securing Public Elections
  • In Anti-Piracy 

Folding Display

The launch of folding rivals by Samsung and Huawei has brought an essential revolution in mobile app development trends. Top software development companies are focusing on folding display technology. The first folding display mobile phones in the market are Samsung Galaxy Fold and Huawei Mate X. Moreover, this trend of mobile phones will continue to grow in upcoming years. However, the folding display reveals new challenges for mobile app developers. Mobile apps in these mobiles should change their preview in the instant action of the user. You can take it very much similar to how we change our mobile’s orientation into landscape and portrait. This time mobile apps are challenged to divide into two majors. 

Mobile Wallets

Mobile payments are not just an exciting trend for retailers and payment-related users. This mobile app development trend is also considered with mobile users to make their online payment matters easier. However, there are different levels of payment adoption in this process. According to a survey conducted by, 13% of American internet users claim to use Apple Pay, 24% use Walmart Pay, 7% use Android Pay, and only 5% say that they use Samsung Pay. Thus, it states that mobile wallets are one of the most effective ways for offline retailers to look for ways to keep the customer loyal and make online purchases more manageable. Starbucks is the best example to quote for being the most frequently used loyalty coupon app. This application enables users to collect and use loyalty points and offers the features to order and pay on the go. 

Future Trends of Mobile Wallets: 

  • Audio-based Mobile Wallets
  • Near-field communication-based payments
  • Radio-frequency identifications payments

Mobile Commerce 

During the pandemic of COVID-19, everyone has realized the potential of mobile applications in business growth. Developing mobile applications for your business is a source of increasing revenue and sales. Besides growing business, it also builds a trust brand reputation. Customers around the world now prefer to shop around the clock just on some clicks on their smartphones. Thus this increases the demand for mobile e-commerce applications more than website counterparts.

Moreover, it has given a turn to e-commerce towards mobile commerce or m-commerce. In 2019, $2.3 trillion sales were made and are expected to reach $3.5 trillion in 2022. Furthermore, reports show that 69% of total e-commerce sales are made through mobile phones and tablets. 

Future Trends of M-Commerce: 

  • Order on One-click
  • Voice Shopping 
  • Omnichannel Shopping


Summary of Top Mobile App Development Trends

The above trends of mobile app development in the future show that it can entirely change modern mobile technology. Smartphones have transformed the way we do shopping, pay bills, and search for information. With reliable mobile applications and efficient technologies, people will demand more new solutions and updates in the future. So, only those who would embrace the change at the right time will win and develop their business. To make you one of them, Clustox’s custom software developers can take you on board. Therefore, Consider these predictions and plan how you are going to ensure your presence in the mobile world!

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That’s it! There are lots of Mobile technologies that have gained all the poles of the organization, from the administration to CSR and production. Although smartphones were initially feared to be a waste of time and a source of deconcentration, many organizations today testify to the remarkable efficiency gains achieved with mobile phones. An app not only helps in boosting the business productivity but it also improves your brand image and gives it an innovative facet.

It is possible to create an enterprise application for any need.

Internal communication, project management or prospecting on the go… Each identified need can be a good inspiration to create a mobile application. We insist on the “enterprise” aspect here, but associations and public bodies can also benefit from the mobile boom.

Why create a business application? Examples of uses.

Mobile development can provide a solution for every need of your business. It’s up to you to see what your goals are. However, there are a few examples of how mobile applications can be used within companies so that you can learn from them.

Facilitating administrative and financial management

Invoices, contracts, payslips … With a mobile application, your company can save a lot of paper, time and space. If you have just launched your activity, storing all the documentation that it is “mandatory to keep” is not a problem yet, but can you say the same thing in a few years?

An enterprise application will allow you to keep all documents, manage pay slips or send invoices to customers. To do this, you will need only one tool: your smartphone. You will also be able to keep an eye on your shipments, such as letters and parcels. The recipient will only have to file a digital signature upon receipt of the shipment for you to be immediately notified.

Maintain and improve customer relations

A mobile application offers comfort to customers. Any example? Everybody would be happy to get a coupon, but getting it back in their personal space from a computer is a real obstacle course. You have to go to the website, enter your password (in many cases, retrieve it before), then print the voucher to finally be able to use it. The smartphone is more personal than the computer. A touch on the application icon is enough to find itself in its client space… and this from anywhere. There is also another advantage that we cannot forget: thanks to push notifications, the customer will certainly not forget you.

Large stores such as Carrefour have already had their catalogs of products available on mobile phones for many years. By connecting to their personal space, the customer can see the items available, buy them and have them delivered to the house. Some brands do not allow to make purchases from the application, but they use it as a showcase… In the forgotten paper catalogs!

Facilitating internal communication

A messaging application for employees? You’re going to ask me what to do. There are WhatsApp, Hangouts or Slack. Yet, Clustox has worked with many companies who prefer to create their own application of this type. It is a less restrictive form of communication than the phone, and more accessible than email, especially during travel or events… Unlike WhatsApp, Slack or Hangouts, it will be the official application of your company intended for the ” Employees, in the same way as the email box. You will not have to convince the “resistant to digital technologies” to download and use it. Also, you will be more confident in the security of exchanges through the internal channels of your business.

Have a commercial presentation anytime and anywhere

A commercial presentation-type mobile application makes it easy for salespeople to work. Instead of bringing the laptop or the printed presentation, they can go and see a tablet or a smartphone by hand.

Before finishing this article, it is important to emphasize one thing: a business application can help you improve your teams’ productivity, but that does not mean that YOUR company absolutely needs to have one. Mobile development requires a significant investment in terms of money and time.
Do not forget that once your application is ready, you will need a developer to do the maintenance. Analyze the needs of your organization, ask yourself what aspects of your business you would like to improve, and how a mobile application could help you. If you have any doubts, do not hesitate to tell us. We are happy to advise you.

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Mobile Application Development : Why iOS Is More Expensive Than Android

Create an application for iPhone or Android? That is the question. When you start soliciting developers to get a quote for your application project, you will soon realize that the cost of developing your application will not be the same for both platforms. In general, prices for mobile application development for iOS are slightly higher than those of developing for Android. Do you know why?

The Development Of Mobile Applications For Android

Let’s start with Android, the most popular operating system in the world, whose market share is over 80%.

Basic features

  • Created by Google, Android is distributed as open source. This means that any smartphone manufacturer may equip its aircraft if it wishes to or in other words, he is free to run the code on any machine. In addition, there are multiple sources for learning how to code with Android. Therefore, it is relatively easy to embark on the development of mobile applications for this operating system.
  • Android is based on the Linux kernel.
  • It is possible to adapt Android to the infinite number of terminals.
  • Android uses SQLite for data storage.
  • It uses a web browser based on WebKit.
  • It supports HTML, HTML5 and Adobe Flash Player.
  • Android provides the developer an emulator to test applications, tools for debugging memory and a performance analysis software.

Compatible mobile devices

The most known devices running Android are:

  • Nexus
  • Samsung
  • Sony
  • Huawei

The tools needed for developing mobile applications

Android SDK and the Eclipse IDE tools are ideal for embarking on the development of mobile applications for Android. They can be used from Microsoft Windows, Mac OS X or Linux, given the open-source nature of the operating system.

Android applications are mostly developed in Java. There are two platforms:

  • JRE (Java Runtime Environment), which contains the JVM (Java Virtual Machine), the language of the base libraries and all the tools necessary to launch Android applications.
  • JDK (Java Development Kit), which contains the JRE and set of tools for writing and debugging code.

The cost to get into the development of Android applications

To become an Android developer and publish applications on Google Play, you must first register as a developer at Google. The procedure is very simple and takes just a few minutes. It must fulfill the one-time registration fee of $ 25.
It should also invest in a smartphone, for example, Nexus 6 costs about $ 500 and a single computer to $ 400 on average. This leads to a cost of approximately $ 925.

The development of mobile applications for iOS

The impressive growth of Android in recent years is mainly at the expense of iOS which now holds a 15% market share.

Basic features

  1. iOS is an operating system developed by Apple.
  2. It is a variant of Mac OS X, which is the operating system for the Apple brand computers. It is based on Unix.
  3. The installation of equipment other than the iOS is impossible.
  4. Although it is a proprietary operating system for Apple devices, developers can freely make improvements to its SDK.
  5. Unless jailbreak their smartphones, installing third-party applications is not possible.

Using Adobe Flash is allowed only from iOS 8, but users of iPhone, Touch or iPad to iPod with a version prior to iOS 8 can not take advantage of this update today.

Compatible mobile devices

Only Apple mobile devices can operate under the iOS operating system, including:

  •  iPhone 4, 5, 6, etc.
  • iPad, iPad Mini,
  • iPod nano, iPod shuffle

The tools needed for developing mobile applications

Since the year 2008, any developer has been able to make use of free mobile app development kit for iPhone as well as iPod Touch. However, to use the app on devices and sell, you must register with the iPhone Developer Program, which pays him. The development of mobile applications for iPhone, iPod Touch and iPad is only on Mac with Xcode application. Objective-C and Swift are the programming languages used to develop iOS applications.

The cost to get into the application development iOS

IOS developer license costs almost $ 99 per year. It should also be equipped with a smartphone whose price is on average $ 600 and a Mac at least $ 800. The total cost is then up to $ 1500.

The development of mobile applications for iOS is more expensive than that for Android, but the price difference is not explained by the costs that must engage developers. As you can see, the amounts do not differ much. The Android market is more competitive, and developers who venture there tend to lower their prices to retain their potential customers, however, the iOS market provides greater price stability.

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Do you know that the development of an application does not stop even after its submission on the app store? Create and upload an application to abandon it is not recommended. You should constantly work to improve your app in all its aspects.
Even if you prepare well before you jump in development, there will always be a thousand ways to improve your application. This article will show you only those that are most important and at the same time, easier to apply.

Improvement # Adapting to new versions of operating systems

Undoubtedly, this is the most urgent improvement and the need for any mobile application. Always keep the source code to perform the updates each time.
Android and iOS app innovations from one version to another is not always great, but every change, even the smallest, can affect the use of your application.

It is also essential to stay abreast of developments in the field of mobile devices, especially if you realize the development of Android application because there are many smartphones and tablets running this operating system with very different screen sizes. Analyze regular types of devices your users use to adapt the display there.

Improvement # Bug fixes

Which is that application that never happened to quit unexpectedly? Even WhatsApp or Facebook, nothing is perfect. There is no ideal mobile application, and yours certainly is no exception to this rule. The good news is that nothing is final in application development, and it is, therefore, possible to make alterations to correct serious errors or bugs that appear sporadically.

It’s a simple change that can bring you a lot. Users will notice it quickly because getting rid of the bugs, you will improve the user experience and, thereby, significantly reduce the risk of abandonment of your application.

Improvement # Monitor trends in application design

This is the most complex improvement and we recommend performing this only when you make major changes in your application. The design is inseparable from the image of your brand, so be careful not to lose the essence of it when you make changes.
The applications world is changing at a breakneck pace, and it is also important to take into account new styles applied under Android, iOS and other operating systems. History shows that these changes can sometimes upset the design of applications. For example, in just a few years after the arrival of flat design, also called flat design, all applications have been rehabilitated to become “flat” and simpler,

Improvement # Improve the efficiency of the application

You can focus on improving your application screen by screen, but this is not always necessary. It is advisable to check from time to time efficiency and ease of use.

To do this, stop a moment to think about the details and not lean on the whole project. Ask yourself these questions: If the registration process is it not too long for desperate users? Are there any screens that have never been visited or unnecessary buttons? If you find the loopholes, fix them.

Improvement # Suggest new features

Some companies remain on the market without really innovating, but most of them must evolve to survive. This is absolutely vital for the digital sector. Mobile applications are part of this world, and you have to adapt to the market by offering new features and services to users with of course aim to leverage your business.

Improvement # Analyze and refine the user experience

Having a wonderful idea of the application and a business plan to make competitors pale is not enough to ensure the success of your project. Sometimes users do not like your application and they abandon it right after downloading. If this happens, it may be that the flow of interaction and user experience of your application is not optimal.

The best thing to do in this case is to consult a professional application developer who knows why your user behaves in one way or another and that will help to improve the functioning of your product. Often you just need a little editing to get everything in order. Sometimes rethinking the design and structure of the application may be necessary if you do not want your product to be relegated to the slums of online shops.

Need a developer to create your app? We can help you.

Improvement # Simplify or include more content

It is sometimes difficult to find a balance between “too much content” and “not enough content.” Check what your users say in the comments. You may discover they are lost in the multitude of information or sections available on your application or, on the contrary, they appreciate its contents and they are asking for more. If this is the case, do not rush and analyze what will be included in the next update so the application does not become obsolete and the content matches the needs of users.

Improvement # Analyze user behavior and define a strategy for your application development project

The analysis is an essential part of any application development project another. There are several tools, often available for free, for analyzing the behavior of users of an application. Identify aspects of your product that need improvement, based on data from a large number of users.

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8 Advantages of Having a Mobile Application for Your Business

We all have them in our pockets right now, aren’t they? 

Yes, exactly, we are talking about smartphones. And the high-tech functionalities of those devices run to host applications that cater to every imaginable purpose of life. Today, businesses worldwide that used to promote their brand in the physical world by handing out leaflets, printing advertisements, and hanging billboards have migrated to the digital realm. And being a business owner, you should too. 

Here, you might be thinking that:

Your business doesn’t need a mobile application to sell products to your loyal customers. 

Let us clear you; this might have been successful in the past. But if you want to foresee your business becoming the “Unicorn” “of the future, then it is the right time to dive into mobile app development trends. Yet you are not convinced to develop a mobile app for your business. Then here are 8 worth-mentioning advantages of having a mobile application for your business

1. Increases Brand Awareness

Developing a mobile app is an effective solution to increase brand awareness more than any other marketing solution. Mobiles app for business guarantees more visibility and grabs the target audience’s attention, who are active mobile users. All mobile users prefer having every mobile app at their fingertips to avoid annoying advertising solution popups. Moreover, you can reach your desired brand awareness level with mobile applications in different ways like: 

  • Launching new products for consumers and enabling push notifications
  • Adding detailed business and product information
  • Engage users in company events and activities announcements
  • Attract more users with updates and new features launching of products
  • Listing products or services prices and discounted deals

2. Business Engagement Level

The more installs of your mobile business app on potential customers keep your brand closer to them. A reliable mobile app increases the engagement level of your business through customized options and features as it provides: 

  • Visible and available to clients around the clock
  • Easy to use, allows quick buying and booking options
  • Secure payment options and transactions
  • Customer support service and effective options

However, to increase your mobile app engagement more and more, you have to add social features like: 

  • Logging through social media accounts
  • In-app messaging facility
  • Like or Favorites options for appealing products
  • Allow comments and reviews

Moreover, you can also customize your mobile app features based on user’s preferences, location, and interests. Thus, improving the users’ overall experience will make your user stay on it for a longer time. 

3. Extensive Capabilities

When discussing the advantages of mobile apps for business, it is hard to omit the fact that mobile apps open infinite opportunities to grow. For instance, if your business idea involves the use of a specific device’s features, then mobile apps are considered the best option. Similarly, a mobile application lets you take advantage of different device features. However, we know that the IT industry is advancing rapidly, and mobile applications are considered the best option to reach the target audience. 

4. Unlock Ultimate Power of Connection with Customers

It’s time to move beyond the personal, face-to-face communication between the customers and executives. With the changing times because of the COVID pandemic, social distancing is preferred both by customers and sellers. Resultantly, everyone looks forward to connecting to businesses online. Entrepreneurs can take advantage of mobile apps for their business and give them a better point of contact. Moreover, user activities on your business mobile application will help you decide whether they like and want to purchase your product or not. All you have to do to enjoy the benefits of mobile applications is to make sure your business is available to the customers. 

5. Build a Useful Marketing Channel

Once you have a mobile app for your business, you are in the hands of your customers. With several custom app development approaches, you can send notifications and information to customers in an instant. Seeing an attractive text in their notification bar, they will surely open your mobile app. Mainly, business mobile apps send information regarding exclusive deals and others to keep loyal customers using the app. 

6. Generate More Revenue with Mobile Apps

There are many ways to generate money with mobile apps. Moreover, it is said that the success and profitability of the mobile app rely on consumers and staff, not the targets. Earning profit from mobile apps is just one of the perfect ways to increase your business revenue. Generally, the most popular app monetization approaches are; advertising, in-app purchase, subscription models, and paid apps. At the same time, your smart mobile app will help you concentrate on your customer’s needs and desires. Simultaneously, you can also gather data from surveys, relevant statistics, details, and insights regarding your business growth. Furthermore, if you are already selling a product or service, you can double the app revenue with monetization strategies. 

7. Improve Customer Loyalty

Increasing the customer retention rate is the primary focus of every successful business. It is possible to maintain a high speed by offering great value to your customers and ensure customer satisfaction. So, following a loyalty program is an excellent approach to take things further. 

Implementing Loyalty Programs in Mobile Apps

Loyalty programs in mobile apps are for avoiding common mistakes most people commit. Here are some easy ways your can flow to integrate loyalty programs in your business mobile app experience:

  • Offer app users instant rewards: One of many ways to treat customers is to implement a point system that rewards the buyers with a certain percentage of their purchase. However, make sure that users can only use these points for further purchases from your apps only.
  • Provide Personalized Product Recommendations: To provide your users with the best product recommendations requires intelligently studying user activities. Then only you can recommend relevant products to your customers and keep them coming back for more. 
  • Encourage Social Sharing: Integrating social media buttons will motivate app users to share their experience with your brand and product with their friends and family. 

8. Shine with a Competitive Edge in Your Niche

In the digital marketing realm, it is really hard to keep up with the competition. So, to gain an effective edge in the track of marketing, you can take advantage of mobile apps for business. Thus communication speed is vital for customer satisfaction. Rather than conventional websites and other web channels, mobile apps can better cater to customers’ demand for speed. 

Why should you Invest in Developing a Mobile App for Business

Benefits of Mobile App Development

Checking out the marketing industry trends, we will find that people are widely using mobile devices to keep in touch with customers and increase their brand awareness. Today, only the brands that provide potential customers with all the information quickly at their fingertips are successful. So, regardless of the business niche you are dealing in, the advantages of mobile apps for business are a lot, and investing in it is undoubtedly a big deal. Consider this initiative to develop a mobile app for your business to keep your business open 24/7. 

Still, need help on how a mobile application benefits your business? Discuss your business niche and targeted audience with Clustox’sTech Consultants. Whereas, if you are clear with the vision of the advantages of mobile apps for your business, then get in touch with the best mobile app developers in the town. We believe that your investment in mobile apps will help you reap endless benefits for longer. 

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In 2014 Brazilians bought 104 smartphones per minute. From January to December 54.5 million handsets were sold, representing a 55% growth compared to 2013. The information is from IDC, which also points to a rapid growth in sales of tablets: more than 2.3 million units only in the last half of 2015.
In this trend, sales of personal computers the (PCs) fell 26% compared to 2013. This shows how much consumers are more likely to experience for mobile communication, especially via the Internet.
Have you ever thought about how your business can benefit from this market movement? The provision of a mobile application for customers can improve customer service, the customer experience and increase interactivity with the brand. With the effective use of mobile applications, you can retain your customers. But how? Here are the four ways explained!

1 – Improve the brand experience

The apps are the most modern tools for communication of a brand today. With them, the consumer can make your purchases directly from your smartphone or tablet via a user-friendly navigation with easy navigation and in an interactive way.

The benefits come from innovative image to the possibility of improving interactivity with the consumer. With this you can collect information about your preferences. Also, you can offer educational content and entertainment in the business world of business.

2 – Consumer Behavior analysis

An app is one more tool that can demonstrate the consumer behavior to the business manager. For instance, with an app, you can trace the entire path traversed by the user within the virtual store, and understand the way he navigates and the products for which he was most interested.

With this understanding, it is much easier to create targeted offerings, make better-targeted marketing actions and reach the target audience in a more assertive way.

3 – To be present at any time and place

More than having a good website and a virtual store, an app takes your brand to where your customer or potential customer is – in the palm. This is a competitive advantage, especially when we remember that the product we need in only a click away.

4 – Creating loyalty programs

The old loyalty card is now virtual and nothing is better than offering it in the form of an application for the client operating system (Android, iOS, or web interface). For customers who download the app, you can create exclusive offers such as shopping on scores or offer special awards.

What differentiates an application of a conventional loyalty card is the ability to collect and analyze data. After that, transforming them into useful information for your business strategy.

The world is becoming, increasingly, Mobile First. It means that mobile technology is starring in the development and preferences of people watching public behavior. The public now wants to be able to access information, interact with brands and buy the product in an easy way and at any time.

Offering applications that provide this interaction is more than being aligned with the movement of the market. It is to show the customer that you are up to date and want to offer the best service. If you want consultancy for your mobile app!

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When we know that the world will soon have 2 billion smartphone users, we can not wonder that brands are investing heavily in mobile marketing. Today, the mobile is more than a bridge to the market. It provides effective marketing tools business and not necessarily expensive, such as geo-tagging, Bluetooth and push notifications, etc… We have prepared for you a list of mobile marketing tools to help you make the right choice.

Mobile Marketing Tools

The Wallet app (formerly Passbook)

The Wallet app allows users to use smartphone as boarding passes, movie tickets, coupons and gift cards. To use them, the customer only has to scan his smartphone during his time at the counter or at the checkout. The Wallet application was launched in 2012 by Apple with the release of iOS 6, but there are now equivalent to Android applications such as PassWallet or Pass2U Wallet etc. Some cards stored in the application include information based on the time or place and automatically appear on time or in the correct location. With this tool, you can remind your customers, as they pass near your store, they have a promotional coupon available. By synchronizing your application with Passbook you can provide comfort to customers, without having to make much effort.

The SMS                                            

The SMS has some clear advantages for mobile marketing. Their reading rate is up to 95%, 90% within 10 minutes after receiving the SMS , which makes this tool one of the most effective weapons of mobile marketing. Neither the sender nor the recipient need the internet connection to communicate, and SMS can be played on all mobile phones, not just smartphones. Finally, it is also possible to send SMS to users who are near the physical store to inform about offers and promotions.

The QR code

Although this technology has been around for some years, it is gaining popularity at present. Because of its relatively low rate of commitment, the QR code is used as a complement to other mobile marketing tools. It is above all good solutions that give information about products or services to consumers who wish to obtain. If it remains ineffective in attracting new customers, it can be used to retain those who already know your brand.


The IBeacon box works like a beacon broadcasting a signal to smartphone, which is in its vicinity. It will issue a message or push notification. Especially prevalent in local shops to send offers to customers who pass the physical store, the IBeacon technology can also be used for contactless payments with mobile phones.

The e-mail

Email marketing may sound old-fashioned, but the numbers say otherwise: according to a study from IAB the email open rate in high! There are many Send Email platforms. Make sure you choose one that gives you access to data on the performance of your email campaigns such as open rate, playing time and number of clicks on the links. With these stats, you can get inspired to improve your marketing strategy.

The Appvertising

The appvertising, or advertising in mobile applications has spread through the rise in the market for mobile applications where the free advertising model remains the main source of income. There are several types of mobile advertisements. For example, in the case of games, it is possible to encourage the player to view a promotional video by offering him a token which they can then use in the game. In this regard, remember that the ads should never alter the user experience of an application or mobile site.

Mobile applications

Some brands, in addition to making use of mobile advertising, decided to create their own application. This is certainly a selection of well-priced marketing strategy, but in certain sectors such as tourism and e-commerce, creating a mobile application can significantly increase sales.

Examples of successful mobile marketing campaigns

Domino’s Pizza: The famous pizzeria launched Domino’s Pizza Hero, a game on iPad. It invites users to create their own pizzas. It quickly became the third most downloaded app on iPad.

The North Face: One of the leading manufacturers of equipment and mountain clothing, The North Face. It uses the geofence to enable customers to easily find its stores. By participating in the loyalty program, the customer provides his mobile phone number and must activate the GPS. Then when he approaches a distance of one of the stores, he receives a text message communicating his address.

If you want to be the next example in the list, plan your strategy and knock at us for professional mobile app development services.

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