One app being highly discussed among masses is the Airbnb. Do you know why? What are the factors that gave a boost to this app? An important factor that has contributed to the popularity of this app is the Webby Award that its site received in 2014 for its functionality and user experience. There are 8 more secrets that support the success of the app. Want to know what? Read on!
1. THE SITE GIVES A SENSE OF WELL-BEING
Airbnb has chosen to replace the photos it previously used on the homepage by videos featuring people with different profiles and in situations of everyday life. The situations depicted in the video inspire confidence and provide a sense of well-being, all accented with a simple message: welcome home.
2. IT FACILITATES THE SEARCH FOR ADS
This may seem very obvious, but there are many websites of hotels or hotel chains that do not have a visible search engine or easy access to it, but in Airbnb, it is right in the middle of the screen and above all, above the waterline. That we know whether or not the site, you would rush. Another point to note is the suggestion of cities provided by Google and the automatic passage of the departure date to the arrival date. These things may sound simple, but these really make the life easier for the user.
3. TO PROVIDE A GOOD USER EXPERIENCE
The display of results for a query is very clear, with a screen divided into three: one-third for the card, two-third for ads. Roll on an ad allows the highlight on the map. The latter automatically loads new results when one zooms in on a particular neighborhood. Above announcements, the user has access to the main filters, but may unfold more if desired. Note that the scroll bar for the price has become an essential for any merchant site!
4. HIGH QUALITY PHOTOS
One of the key points that made the Airbnb success is its pictures, which are found in large quantities and are generally very good. This is a point of honor for the company, which also offers free to its guests the passage of a photographer. This is especially a great idea that allows the site to get great pictures, giving Internet users what they want. A fastidious site design could not afford to have poor quality visuals. In addition, each photo taken by a photographer on the site is supported by the words "Photo verified", giving confidence to site visitors. On the new version, they also occupy the entire width of the page to an ad and are placed at the top.
5. CREATE SIMPLE PAGES, CLEAR AND LOGICAL
Its site pages app screens are built in a very intelligent way. Firstly, it showcases the place with the visual images which take the full width of the page, in order to actually highlight the location. A photo of the host and a quick description of the accommodation is provided ( the type of dwelling, number of people, number of rooms and beds). Airbnb now also uses symbols to this information, a bit like the OTAs.
6. GIVE A SENSE OF TRUST
What often hinders a user to buy online is the lack of confidence that he can feel. On Airbnb, everything is done to reassure. It first passes through the guests’ profile. They are invited to a photo, a description of themselves and to be checked through Facebook profile, phone number or email address. They can even get recommendations from their friends. Alongside this, each property is denoted by visitors that assign ratings to different criteria and leave a comment. This option of commenting is only possible for people who make a living room, closing the door to fraudulent comment.
7. SUBMIT A SIMPLE PURCHASE PROCESS
Airbnb app proposes the immediate booking system through which users can have immediate confirmation of their location, without having to wait for the host response. Another important point here is that the booking is made in a Click! Summary of the request, sending a message to the host and choice of payment method all these features are on the same page. If you have a profile, your credit card may be already registered, which represents an important comfort and pushes the purchase.
8. CREATE MORE THAN JUST A RENTAL SITE
Finally, it should be noted that Airbnb is not a commercial app rather, it is well rooted in the theme of travel and discovery. This app offers city guides, that allow (future) clients discover the neighborhoods where they will reside, which are mostly not neighborhoods where there are hotels and attractions.
Recipe for Success of Airbnb may seem obvious with the 8 points mentioned above but still had to think about it and successfully apply these points consistently. In addition to a graphical look that was very successful, it is a combination of factors and features that allow the user to easily use the app, like it, and feel trust in it.
We gave you 8 reasons that can explain the success of the Airbnb. Have you noted other? Share your ideas with us in the comments section below!