Benefits Of Beacon Technology For Business!!

Technology is constantly revolutionizing and new systems are being implemented to improve our user experience. The iBeacons or Beacons are the terms used by Apple to refer to new technology that are small devices which use Bluetooth Low Energy to communicate with smartphones. The Beacons technology is the next trend in businesses for many reasons that we will be analyzed below, but first, we must know exactly what they are and how they work to understand more about the use we can give and that benefits our business.

What is Beacon Technology?

The Beacons are a new location-based technology. It is distinguished by its low cost and easy acquisition. If you have the latest Smartphone, you probably already have this Bluetooth beacons in the palm of your hand. In order for your phone to be able to intercept these signals, it is necessary to have an application that will react to the data sent from the beacons.

Among its benefits, is the low consumption that represents in a matter of battery. Even a simple button cell battery could give you a long life of up to two years. In addition, it has a signal range of about 40 meters. In simple words, it is a current technology that does not require much investment to function properly.

p>Thanks to the features of Beacons technology, companies can communicate with mobile devices wirelessly, either to send messages or collect information. This is the main reason why businesses have a lot of interest in this new technology. The Beacons represent a great opportunity for stores to connect with their customers and understand them better. This way, they will be able to know data like the time they stay in a store and send messages according to their location.

It is very useful if you have a physical store since you can inform your customers of special and personalized promotions. Apple is one of the giants that use beacon technology. The iBeacons work with their mobile devices every time someone passes near any of their physical stores. Consumers have a level of control over the notifications that they receive through these beacons, something very important to respect their privacy.

The company can analyze the influx of customers within a store and monitor the influence of their push notifications on their online sales.

Benefits of Beacon Technology for Businesses

We already know how they work within a physical store, but now we must discover what the benefits of beacon technology for businesses are; especially electronic commerce if we are talking about a virtual store. First, we must understand that beacon technology solutions cut that gap between the physical and the digital. It is not necessary that the user enters a room to receive notification and can always review the offer later because there is a virtual site that you can enter from your home or office. Also, this technology can be installed around the city so that outdoor advertising is more interactive with users. In this way, we can analyze the advantages they represent for our business:

Send important offers for consumers effortlessly

We are not going to fill out notifications to our clients. We have to choose the most relevant offers and this is how beacons are transformed into a trend that we will see in e-commerce. The physical discount coupons that we deliver to our customers disappear and we focus on personalized offers that can be found in notices on the street or at strategic points in the city.

Capture the customer’s attention

Beacon technology is an example of AI – Artificial Intelligence i.e. now, we can enjoy more information about the behavior of our customers. Thus, we can offer products that really interest them and capture their attention. This will generate engagement. In addition, we will know the effectiveness of the campaigns we carry out, the number of visits we receive and the number of purchases made thanks to beacon alerts.

Expand our database

One difficulty that presents itself to any company is the segmentation of our consumers. With the beacons, we will have more information to better organize ourselves and further detail the profile of our clients according to their preferences. Definitely, it will be a tool that we can use for our benefit.

Much simpler loyalty campaigns

If we place ourselves on the consumer’s side, we know that a personalized treatment captures our attention. So we do not make a purchase, we know that a store cares about us and knows our tastes so we will receive offers that really are of our interest. Eventually, we will buy from it if the offer is good. This, added to the shopping experience we have, will serve to build loyalty and even recommend other people about the attention we receive from this store.

In the same way, you can make campaigns as points programs. This can be done to encourage new users to make purchases in our electronic commerce.

Connectivity with social networks

We cannot ignore social networks. A large part of the population navigates these sites and they share all kinds of stories. Beacons help online stores integrate with social networks. The purpose is to conduct campaigns that encourage interaction with users; either to receive special discounts or to participate in raffles.

Greater Reach

Generally, e-commerce uses online advertising to make itself known. This is a good method. But it limits you greatly to the fact that the user has an internet connection and is surfing over the web. With beacons, this is no longer necessary because we can communicate with our customers at any time. And it is not intrusive advertising that bothers the client. This is because he himself can configure the application to receive the notifications that he wants.

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Editorial Team June 14, 2019

Web Application Development: How to Promote a Web App?

A lot of forums have already talked about developing web applications as an alternative to the development of native or hybrid applications. But once you understand what a web app, it only remains to know what to do with this knowledge in order to succeed. Getting a successful web app is difficult if you do not know things straight. So first, let’s understand the concept of web applications.

What is a web application?

The web application is, by definition, “a program that runs on a PC with a web server while users interact with it through a web browser”, as we had already said in another article about the difference between Native, Hybrid and Web apps. The key features of the web application are:

  • An exclusive development: no matter what the operating system is, the same development in HTML5 fits all existing operating systems.
  • Accessible from any Web browser: Be it Firefox, Safari, Chrome, etc. We can access a web application from any browser you have installed on our device. You can access content from either mobile or traditional computer.
  • Appears in traditional search engines: web applications can be found in any Google or Yahoo search engine.
  • Ultimately, it is a site.

What is not a web application?

We insist a web app is not an app as used in our smartphones. It has web appearance. Here are the points that reveal how a web app is not an app:

  • Not available for download in Stores: you cannot find them at the Apple Store or Google Play or other app stores.
  • You cannot download it to your phone: for not being an executable application on your device. Only runs in the browser.
  • No need for app store optimization, but SEO is required. We do not need optimization for stores and App indexing … but we have to respect the traditional SEO rules that use the web.
  • Does not access the phone features but leaves cookies. The positive part is that mobile application permissions do not apply to web apps. The web apps don’t access your camera or contacts, etc. On the other hand, the web apps help you learn more about the user, these Web applications use cookies to promote these analyzes.

Promote the development of web applications

The web application development begins to be clearer with the types of web applications chosen to be developed depending on your business or website. The hard part comes when it comes to promoting and disseminating a web app.

But let’s be honest, when we choose a web app our goal is certainly not getting recurring users, but in getting quick visits and be able to give information easily to our potential customer.

Precisely because of this, their promotion techniques will not be the same as used for native or hybrid app and we can find in stores. Let’s see what we can do to improve our web apps in the search engines and make them known on the web.

Explore the subsectors

One of the tricks that we are tired of listening is specialization. It is true that for business promotion, we are needed to know what our target is.

At the time of web application development, it is advisable to find a subsector within your target to optimize our efforts. That is, the promotion starts this specialized sub-sector and that may have a great interest in your web application.
With this tactic, you will have a small investment with high returns. In addition to satisfied customers, it will help you in your marketing job through “word of mouth”. Continue your next campaign focus on another subsector.


Paid listings and advertising in general, are essential in any marketing or promotional campaign. When it comes to global product, it is a good idea to bet on online advertising.
Source: Flickr

AdWords and Adsense

The most powerful tool to place online ads is currently the Adwords or Adsense, both tools are Google search engines to put paid ads. You can do this in the results of search engines, advertising space from other sites, videos, etc.

It is the fastest way to promote your web application to users who may be interested in your web app through related content.


For anything to get a higher rank on the web, it is necessary to have good SEO. As you already know, the SEO includes an important workload to optimize it, especially the links topic and pages too.

Social networks

If you are not on social networks today, you’re nobody. It is important to have an official profile of your company or site to open a two-way communication channel, create communication and conversations with your customers and users. In addition, networks like Facebook, Twitter or Instagram can now place ads and promote your app and business. Social Networks are a very valid alternative to Google ads and other search engines.

Leverage mobile visits

One of the objectives of developing web applications or web apps is to make it accessible from a mobile device. So, be sure to properly promote your web app in this channel. You can do this through the following ways:

  • Ads on mobile devices: optimize your images and text for ads on mobile devices.
  • Advertising in apps: take advantage of this exclusive channel to the mobile device.
  • Do not forget the mailing: over 80% of open emails are from mobile or tablet.

The Top Fintech Software Development Companies always use the best marketing strategies for promoting web or mobile applications.

If you do not have a marketing strategy to promote your app or any mobile project, do not hesitate to send us an email and we will help you.

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Editorial Team June 14, 2019

Incubators Vs. Accelerators: What Is The Difference?

The terms “Incubator” and “accelerator” form a basic part of the vocabulary of the entrepreneur, but sometimes their differences are unclear and seem fuzzy borders. Some people use both concepts without distinction, but if you are an entrepreneur, you must know where to find the difference.

Worldwide are increasingly born Startups that succeed under the supervision of incubators and accelerators. This is the case, with a number of businesses such as Airbnb, Dropbox, etc.

What Are Their Roles?

The main objective of incubators and accelerators is to support entrepreneurs and startups to help them achieve business success. The provided help can be summarized in the following sections:

  • Assignment of physical spaces for entrepreneurs to develop their business.
  • Technical assistance and mentoring
  • Transversal services (accounting, computer science, agency …)
  • Networking
  • Exchange of information relevant to the business

What Are The Key Differences?

The main difference between accelerators and incubators is in the stage of life of the Startups they work.


Early and advanced stages:

Incubators act in the early stages of the venture, maturing the idea, helping to validate the hypothesis business and helping build the company. On the other hand, the accelerator operating in more advanced stages, with already established companies that show growth potential and that help achieve the next level of objectives.

Role of Incubator:

The incubator has the role to monitor, evaluate and support the company throughout the incubation period. It also has to create favorable conditions for its development and strengthening as a business. Typically, incubators seek to support small businesses in accordance with any governmental or regional policy, such as energy projects or social inclusion in a region that needs the expansion in this area. For normally the nonprofit organizations, incubators seek to collect amounts subsidized by the infrastructure offered.

Role of Accelerator:

In the case of the accelerator, the focus is not necessarily on a local need. Rather it is in companies with fast and scalable growth potential. And because they are for-profit entities, they offer, in addition to the resources of an incubator, a small investment to allow startups run their initial plans, and in return, receive a stake in your business.

Business Plan and Business Model:

Another difference is that usually, the incubators will ask its business plan, while the accelerator will ask for their business model. This happens because, the incubators, who are usually supported by public funding, need a more formal evaluation of the projects, while what the accelerator wants more is a good idea that makes sense.

Some Other Differences:

The accelerators are led by entrepreneurs or experienced investors and use private capital for their own funding. While incubators, in turn, are led by managers with experience in government mediation, universities, and businesses. This is because they use public funds notices for themselves and for the incubated companies, their main source of funding.

While the accelerator seeks to support entrepreneurs with mentoring sessions. They are as personal conversations between entrepreneur and mentor. Incubators are based on the traditional model of consultants. The companies hire the consultants to support incubation at a reduced value since they will meet a greater volume of business.
Another difference is that the startup time receiving support in the case of incubators normally ranges from 12 to 24 months. On the other hand, the accelerating period is less, on average between 3 and 8 months.

These are some of the differences that separate Incubators from Accelerators. If you still have any confusion, let us know in the comment section below. We’ll try to help you at our best!

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Editorial Team June 14, 2019


“How much does the development of an application cost?” This is the most common question I get from, technology industry people and, of course, customers. It’s a “simple” question I’ve heard thousands of times, but still, it’s a complicated question to answer. After all, there is a tenuous line between the values of R $4,000.00, US $100,000, right?

The main issue is that there are many variables involved in the development of a mobile application. It is often difficult to find these variables and know-how each valley in the development process. You can choose an application that requires a back-end server built or integrates APIs or an application that is completely autonomous. That’s totally up to you. I’ll here reveal a generic point, i.e. the costs can obviously vary from request to request.

For most of us, “Developing an application is easy, the hard part is to know how much is the application and its cost.”

It is usually said that for experienced developers, often the greatest difficulty is not to develop an application, but rather, to know how much to charge for each application. If a simple application and standalone can cost a few hundred Dollars the price for the app that requires you to build back-end services will rise further.

Average Costs of Apps:

Consider the example of Instagram by which everyone seems surprised that the application chewed US $ 500,000 in venture funding to build a new front-end and back-end. According to the experts of mobile app development:

  • Applications developed by major mobile companies can cost between $500,000.00 to $1,000,000.00
  • Apps developed by some smaller companies may cost between $150,000.00 to $450,000.00
  • Applications developed by small companies and teams and lean cost $100,000.00 down.

You can say that a multitude of points should be considered when developing an application and the time to ask for the development too. After all, variables affect the price of a smaller application and a millionaire application!

“This amount I’m paying in the application, it is a fair value? Is it cheap? Is it expensive?”

The same question haunts the minds of customers requesting the development of an application. Mainly because they are the ones making the investment and will want an ROI at least satisfactory.

I’ve listed some, among all the variables that we consider when pricing the application that we develop or get quotes for what we are buying. I think these topics are basic and very important to consider.


In practice, all applications must always have a good quality and meet the expectations of those who requests it. But sometimes, for cost-benefit issues, we must adjust the quality of the application with the available budget.
That is, the higher the level of quality that the application has, the more expensive it gets.


The design of an application directly affects how will the user experience when using it. This can influence the success or failure of the application because users want something that facilitates their lives, and not to further complicate.
The more detailed and custom application design it is, the more expensive it gets.


There are some types of application monetization. They can be free and they include advertising, paid applications that provide services with monthly fees and packages; or any business that generates sales within the application as an e-commerce.

E-commerce can be considered one of the most expensive types, it is necessary to guarantee a certain level of security in transactions within the application.

Login and User Profile

It is very common that most applications initially require the user to a register and login before they start using the features available. You must consider this type of functionality in order to price the application.

The need for the user to log in to the application using the email and / or social networks and creating a profile makes the application more expensive.

Integration with Website and Administrative Panel

Often, the application is only “the tip of the iceberg” of the complete solution. Therefore, it is very common to have integration with websites and administrative panels that feed its content, process and make the curation of the data that are shown in the application.

A point of great importance at the time of pricing or to request an application is the attention to not consider only “the tip of the iceberg”, but the complete solution.

Multilingual, bilingual or Single Language

What languages will it support? Is it English, Portuguese or Spanish application?

Prepare the application for more than one language support, it is a work more in the development process than probably a translator/interpreter professional. Thus, the application value increases.

This list contains only the basic elements still you have to give an idea of what to enter in your quote. Also, remember that the cost of an application involves UX, design, development, initial project management, etc. There will be a minimum budget required for continuous updates and potentially some server costs.


Here, I would like to repeat myself saying that it depends on the variables we just discussed above. All these variables play a significant role in the consideration of the price of the development of a mobile application.

Of course, your knowledge in mobile platforms is also essential because the more knowledge you have about the platform, the easier it will be to analyze the factors involved in the development of an application, such as its pricing.
If you have a plan for the mobile or web application, get your quote here!

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Editorial Team June 14, 2019


Bill Gross, the founder of Idealab, an incubator and the startup accelerator based in Los Angeles, presented a scientific study pointing out the main factors that lead a startup to success in 2015 at TED. Since the creation of Idealab in 1995, Bill has participated in the startup of more than 100 companies and also in 35 IPOs and acquisitions.

At TED “The biggest reason why startups succeed” Bill revealed what he found in a systematic investigation with more than 200 companies. After a sieve, the analysis went with the 5 biggest hits of Idealab (Citysearch, CarsDirect, Overture, NetZero, and the top 5 failures (ZCOM, Insider Pages, MyLife, Desktop Factory, People Link), as well as successes outside its scope (Airbnb, Instagram, Uber, YouTube, Linkedin) and failures (Webvan, Kozmo,, flooz, friedster).

In the study, Bill quantitatively analyzed the factors in 100 companies that are part of Idealab model and 100 companies that did not pass through the standards of Idealab. As a result of the study, he came up with 5 key factors that determine the success or failure of a startup. Here are those factors explained:


It was identified as the most important for a successful startup, representing a proportion of 42% of the difference between success and failure. The time factor relates to how early or late the startup is going to market. With that consider these factors:

  • There is demand for the solution right now or not
    • The customer is ready to consume the product or use the solution or technology immediately or not
    • Is there any saturation with competitors in the market or there is no room to compete? Etc.


The second important factor in the success of a startup is the “Team”. It accounts for 32% of the total functioning ratio. This means that building a team able to perform and adapt to compete in the market can guarantee a huge proportion of startup success. Consider your business and see:

  • What habilitation and capabilities do the founders of the team have?
  • What additional abilities are necessary to implement the plan?
  • How to track progress to achieve the vision? etc.


With the team what matter is the idea of your product or service. Solving the problem easily and bringing a great experience for the customer represented 28% of the success.

Business Model:

In addition to the idea, having a clear path to revenue generation accounts for 24%.


The fifth important factor in the success of a startup is funding. Though it is one of the most important factors, Bill presented the view that receiving capital for startup execution represents only 14% of the success.
While explaining the 5 factors, Bill explained that contrary to expectations, the idea only reaches the maximum of its potential if the time is the most appropriate. Also, the capital, i.e. the money they invest in that business is no guarantee of success.

Launches of Uber and Airbnb:

Bill also pointed out that Uber and Airbnb have been launched at a very opportune time of recession, where people were looking for an extra income to supplement their earnings. To illustrate the results in further details, Bill discussed the success of Airbnb and explained that at first. They dismissed the idea because investors thought that no one would rent a space in the home for a stranger.

As we know, they were wrong! Mainly because the startup came at the height of the recession in the United States (2008). It was the time when there was a need to raise some extra cash. This helped overcome the difficulty of sharing their homes with strangers.

There really is not a model or recipe for success of a startup. But knowing the best practices, case studies and theoretical models can support the entrepreneur to make decisions with more quality.

Below you can see the whole lecture. Worth it!

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Editorial Team June 14, 2019

Reasons and Advantages of Using TDD – Test Driven Methodology!

Through our last post, you should by now know what TDD – Test Driven Development is and today, we are going to discuss some of the advantages of this approach and the reasons why you should choose TDD. Here are a few for you to consider!

Reduces Time Spent On Debugging And Bug Fixes

When we start the bug correction process, the first thing we usually do is try to reproduce the error, and then debug the flow where the bug occurs to finally analyze the status of the search objects in the root of the problem. When you do not have tests, you need to perform the steps of a functional test again to debug whereas if you write a unit test that “stimulate” the system to go through the faulty code, you are “playing” the error without having to run the application as a whole.

It Does Not Develop Unnecessary Code

This may seem a somewhat controversial phrase, but it is not. The development flow in TDD is “Create tests before making the solution,” This way you end up creating clean code that can pass the tests.

Assists Regression Testing

It is common to introduce a new bug while fixing the existing one. In other words, correcting a bug may have the side effect that a part of the software becomes inoperable. When this occurs, we say that the software has regressed. They are called “regression tests”; the test that aims to check the overall health of the system when a bug is fixed, or even when a new feature is implemented in the system. The use of TDD will reduce the introduction of the side effect along with the code changes. Of course, in TDD, only the part of the code that is covered by unit tests is catered. In addition, when a test fails to pass after a change, you only identify the bug in the close to when it was introduced.

Improves Code Quality

The TDD encourages you to think before developing the solution and that you always create the simplest solutions. There is a very important phrase in TDD i.e. “If it takes many lines of code creating objects for a simple assertion, then there is something wrong.” This makes you already know if you are going in the right direction to build the solution or if it is tightly coupled and must be modularized/simplified.

Documentation For Tests

The tests help us document the system if we name it well. We think before coding and do small tests for each piece of the functionality i.e practically we are required to write a readable test. If we stop to see all the tests of a feature we have there practically a use case documentation.

Refactoring Constant

As the TDD cycle itself suggests, the last step is refactoring. Then, for each test you write, look at the code again. If you feel uncomfortable there is a need to refactor it. The great advantage of working with automated testing is that we have the security to make changes. This is because our tests are to ensure that our code will still work. Another interesting aspect is that refactoring every “green”, we avoid unnecessary repetition which makes the code more readable.

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Editorial Team June 14, 2019

TDD – Meaning, Rules and Development Cycle!

TDD is an acronym for Test Driven Development and a jargon used in the tech industry. As the name suggests, the concept relates to the development methodology where before writing a piece of code, we first write tests that will verify compliance with the code.
Basically, TDD works on small cycles of repetitions, where each feature of a test system is created before. This new test initially is like to set up failure, because we do not have to implement the functionality in question in the first hand rather we write cases and then implement the functionality to make the test pass! That simple!
TDD is also known to be calm, yet a small samurai – not so fast! This means that we cannot just write another test just because we already have a passing test, i.e. we need to first refactor the feature we just wrote, that is, it must go through a small bath of “good practice” Software Development. These good practices ensure software with cleaner, cohesive and less coupled code.

Rules of TDD

The operation in TDD mode imposes the following four rules:

  • First Rule: Always write the test before writing the code of the tested method.

You should not write the target implementation code as you have not written the code for the associated test. That is, it is necessary to have imposed the contract before entering the target code.

  • Second Rule: Set in the test behavior and expected results of the test method.

The test code requires compliance with the business rule. Determine the expected result of the test code as the implementation code for the test does not exist or is not compiled yet.

  • Third Rule: Simplify implementation code and make sure that passing the test is a success.

The implementation code should be simple in order to increase efficiency. This is why it is necessary to rewrite the code after all tests are successful. Furthermore, the tests must remain in success at the end of rewriting the code.

  • Fourth Law: The coverage of the tested code is 100%.

100% coverage of the code allows us to avoid unnecessary or untested code that can be misleading.

TDD Development cycle

TDD is based on the preceding rules and allows for the next development cycle which goes by: Red>Green>Refactor

  1. Red: Initial stage of the TDD, where you write a test that fails for some functionality you will still write.
  2. Green: Already created with the test, is the time you need to pass the test, always remembering to go for the simplest solution first.
  3. Refactor: Step to eliminate redundant codes, remove couplings and make the code more readable design.

The developers perform this cycle at each change in the application code.
Continuous integration validates that the implementation code always respects contracts imposed by the tests. We offer both Test Driven Development and Behavior Driven Development. You can contact us for both services.

For more information on TDD, stay tuned in!

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Editorial Team June 14, 2019

6 Different Types of Web Application Development

If you have read our previous posts, you must have a clear idea of what is a web application and how it differs from other types of mobile applications. The development of Web applications is not limited to smartphones or tablets rather this type of application is designed to run on any browser, either on fixed computers, laptops or mobile devices. In this article, we will classify the different types of web applications. This classification is based on how web apps show the content they accept. Based on this, we have up to 6 different types of web applications.

Static Web Applications

If you choose to create a static web app, the first thing to know is that this type of web application displays very little content and is not particularly flexible.
Static Web Applications are usually developed in HTML and CSS but these are not the only platforms to develop the static app; you can use jQuery and Ajax as per your own convenience. You can also include or display animated objects, such as banners, GIFs, videos, etc. in the static app handily.

Unfortunately, modifying the content of static web applications is not easy. To do this, you first have to download the HTML code, then modify it and finally send it back to the server. These changes can only be made by the webmaster or development company that planned and designed the first Application.

Examples of the development of static web applications include professional portfolios or digital resumes. Similarly, a page presenting a company could also make use of this type of web application to display their contact information.

Dynamic Web Applications

Dynamic web applications are much more complex on a technical level. They use databases for data loading and its contents are updated each time the user accesses them. They usually have an administration panel (called CMS), where administrators can correct or modify application content, whether text or images.

Different programming languages can be used for the development of dynamic web applications. PHP and ASP are the most common languages used for this purpose because they allow the structuring of contents.
In this type of application, updating the content is very simple and the server does not even have to be accessed for the modifications to be made. Also, it allows you to implement an abundance of features, such as forums or databases. The project – in addition to content – can be modified to match the administrator preferences.

Shop online or e-commerce

If the web application is an online store, its development is likely to resemble that of an m-commerce or e-commerce site. This type of application development process is more complicated because it must allow electronic payments that can be made from credit cards, PayPal or other payment methods. The developer must also create a management panel for the administrator; that will be used for the listing of new products, update them,  delete the entries, and to manage applications and payments.

Your web application fits on mobile devices the same way as a mobile app does, making it possible to interact with it as if it were a native application.

Portal web app

Through the portal, we are referring to a type of application that accesses the various sections or categories through a home page. These applications can include many things: forums, chats, e-mail, browsers, areas accessed through registration, the latest content, etc.

Animated Web Applications

The animation is inevitably associated with Flash technology. This programming approach allows you to display content with animated effects. This type of application allows more creative and modern designs and is one of the key technologies used by designers and creative directors. The disadvantage inherent in the development of animated web applications is that this type of technology is not suitable for web positioning purposes and optimization of SEO because search engines cannot properly read the information they contain.

Web applications with a content management system

The content should be constantly updated when it comes to web application development so that the installation of a content management system (CMS) is a serious option to consider. The administrator can make use of this CMS to implement changes and updates alone.

These content managers are intuitive and very easy to handle. Some examples of content management systems are:

  • WordPress: is undoubtedly the most widespread around content management. There is plenty of information, tutorials, and guides available on the internet that will help you customize it and understand how it works. Besides all this, it’s free.
  • Joomla: This CMS is second only behind the WordPress. It does not have as many users as the last, but has a strong community and is also very intuitive.
  • Drupal: it is a free CSM software – very adaptable and is especially recommended for building communities.

This type of web applications is very common among the content pages: personal blogs, corporate blogs, professional blogs, news pages, articles, media, etc.

Other considerations in the development of web applications

Each type of web application has its strengths and weaknesses, but let’s not forget that, ultimately, it remains a website. They are not native applications, no matter how similar they may be in appearance to these (this will depend on the web application project and not in its development). You will need to comply with regulations on cookies and enhance application security against possible hacker attacks – in a similar way to be done with websites.

Similarly, remember to address SEO properly (not ASO positioning ) as your web application will appear in the results of search engines like Google, Yahoo or similar; especially since the Google algorithm has been updated. Current web applications want a look similar to a mobile application. They do this by maintaining a website that reduces cost significantly, a favorable fact that you must take into account. If you need consultancy or web app development services, contact us. We would love to help you!

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Editorial Team June 14, 2019

Outsourcing vs. Offshoring – What Means What?

Outsourcing and offshoring are two of the most common terms you will hear in these days. Jobs are either outsourced or being offshored. What do these terms mean? Are they interchangeable in their meaning? Or they refer to two completely different aspects of the business world?

Well, outsourcing is moving operations – non-core business functions – to another person or company. This can also be another company in your own country. Offshoring specifically implies moving your work to another country. That does not necessarily have to be a different company. Or you could just offshore to a foreign branch of your company.


Outsourcing is when a company contracts with an external provider for services or a particular function that might otherwise be performed by in-house employees. These services can be delivered on-site or off-site. Typically, the decision to outsource stems from a desire for efficiency and cost savings for the company.

Outsourcing achieves a threefold result. It helps the company achieve a competitive advantage in the market by leaving it free to concentrate on its core competencies. They rope in the expertise of a third party for its non-core activities; and, finally, it reduces the organization’s total operating costs while making company enjoy benefit from talented but cheap workers from the outsourcing vendor.

In today’s global scenario, almost every organization spends in a certain way. Typically, the function being outsourced are the non-core business. For example, an electronics products company decides to outsource its customer care operations to those companies that specialize in these types of job outsourcing. Many large companies now outsource jobs such as call center services, e-mail services, and payroll for better business efficiency.


You can also call Offshoring as a kind of outsourcing. Offshoring simply means that the outsourced business functions are carried out in another country. The biggest motivating factor here is that the work is outsourced to reduce labor costs.
While large multinationals such as Dell or IBM are actually setting up an offshore office in a new country, offshore also means a large number of small and medium enterprises that spend part of their business to a third party service provider in a new country with a view to cost savings.

Agreements between outsourcing and offshoring

  1. Both outsourcing and offshoring cause a third party to handle their non-core business processes.
  2. In both cases, the primary motivating factors are low labor costs, technological bright workforce, and higher profits.

Differences between outsourcing and offshoring

Outsourcing may or may not be outside the country of residence, but offshoring always involves a foreign country for the performance of the outsourced functions. A company can outsource one of its non-core business processes such as payroll, customer service and similar functions to a third party service provider who can work within the same country or abroad if they prefer. However, offshoring particularly refers to taking the post from the country of residence to one where costs are comparatively low.

Either the employees of the company can perform the task of offshoring or the company can hire any other vendor.  To simplify, a large company can decide to set up separate offshore operations in a foreign country but should pay its activities to a third party per se. It can only physically set up an extension of the head office in a new country, spurred mainly by low cost and high-profit potential of the latter.

I hope after reading the post, you now have a clear understanding of what is Outsourcing and what offshoring means. We recently did a post on Outsourcing a key for startups to grow quickly. If you have any project to outsource or offshore, contact us. We will be happy to help you!

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Editorial Team June 14, 2019

What is Minimum Viable Product – MVP?

Would you like to check your assumptions about the problem, the solution and the market about your product economically? Do you want to get better feedback from your users? If the answer to these questions is in positive, you need MVP approach.

What Is Mvp?

The minimum viable product (MVP) is one of the bases of the Lean Startup methodology. It is one of its most interesting contributions.
To know the definition of the term, pay attention to its name and you will have many clues but to finish it to tune, we can say that the minimum viable product is one that allows us to launch the product with minimal features (characteristics) as possible so that we can learn relevant information from its launch and use by users through a series of metrics.

Unlike other methodologies such as Customer Development, Lean Startup does not extract knowledge directly from the customer. It is rather deduced empirically through the launch of various iterations of the MVP, controlling a number of metrics that can extract knowledge that nurtures the next iteration.

The Loop Build-measure-learn And Mvp


The minimum viable product strategy is designed to work with the loop build-measure-learn. With each new iteration, it will help to construct a new MVP. It works on the basis of a previous or entirely new set of metrics that you can use to measure the reaction of users and finally learn all this information for a new iteration.

The process continues in this order but arises in the reverse order, i.e. first conduct a series of hypotheses that we want to see (learn), we define a set of indicators or metrics that take us to extract information to help us verify the hypothesis (measure) and finally build the minimum viable product you need to measure and learn about our hypothesis.

The assumptions are varied; starting the first iteration with the basic question: is there a set of users with the problem that our product aims to solve? If the answer is no, you have to rethink everything again, if the answer is yes, you have taken the first step to success.

The Minimum Viable Product Is Not Developed For The Masses But For Early Adopters

Clearly, a product having the minimum features necessary to confirm or reject our hypothesis, may not be enough to please the most demanding entity. It becomes the bulk of the mass market.

However, there are a number of clients under the name of early adopters. They leave aside the rigor to embrace products under development and are only provided with the latest information to try new things. It is with this audience in mind with which we must consider the whole process.
Later, when you test the most important hypotheses, you will change course to focus on the big market. However, it is a step that remains still far away.

Persevere Or Pivot

Each new iteration gives us a new loop of MVP that revolves around the build-measure-learn concept. These iterations accept the hypothesis as true, as false or indicate the need to reformulate metrics or change them for re-checking.

With each new iteration or at least iterations that meet the main assumptions like the existence of market or engine of growth, you must make a momentous decision. You must not delay in time to preserve it or to pivot.

If the assumptions are quite accurate, persevere iterations based on the line you are following. And if you’re no closer to the right solution, pivot and change drastically the formulation of hypothesis.
This is one of the most important mechanisms of Lean Startup methodology. It is important to take this matter seriously without the fear to take the decision to pivot if necessary. In order to make a coherent decision, it is important that our metrics are offering us real knowledge about users, actionable metrics. They should also let us not be carried away by the figures of the conceited metrics.

Release Early, Release Often

Release early, release often is a mantra of agile methodologies that suggests us to launch the product as soon as possible and from there, relaunching very often.
Lean Startup is no stranger to this procedure. But if you go with it without thinking of the whole product, it can bring unwanted situations. For example, you can consider not to look beyond situations guided by short-term user experiences.

However, with MVP what we seek is to test our hypotheses for the product vision. It means that we try to verify that we have found a problem that our product can solve efficiently. This is the reason that early adopters are willing to pay for a solution. But how can we always have our vision in mind? Well, with each new release, we try to approach a step further. Then we test the minimum set of features that provide us with the relevant information regarding the early adopters.

Start Small

As discussed earlier, at the first hypothesis you should check whether there is a market for the product you want to develop or not. So before you start developing, verify that you have actually encountered a problem that people won’t be solved.

To test this hypothesis you can develop such a small minimum viable product as a landing page (landing page). In it, you explain the problems you have detected and announced that you are developing a solution for it. You only need a small amount of money to spend on a small AdWords campaign and landing page form. As a result, interested parties can receive information about our product.
The metrics in the initial MVP provide us with the relevant information that we need to learn. These are not metric vain as the number of page views or number of subscriptions, but actionable metrics such as the percentage of users who have subscribed at a certain time with respect to the total users who have visited the page in the same period.

These metrics simply allow us to iterate on our MVP. So you do reformulations of the problem and to check if the percentage of subscriptions increases or decreases. You pass hypotheses about our solution through a test. In case that users do not have any appropriate percentage, (set before making experiments) in a number of iterations, this will allow us to learn that the problem detected does not have sufficient market and therefore you have saved developing a product that nobody would buy. A simple landing page can help in deducing all these results!

If you are affirming our assumptions and adapting them gradually, our MVP is growing and adapting to all learning that you have been getting with each iteration, so that you approach the actual product with the lowest possible expense. Isn’t it great? What did you think of this MVP approach to product development? Would you like to give your idea a try using MVP? If yes, we are available at your disposal with all our expertise.

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Editorial Team June 14, 2019