It is an open secret that mobile applications are the trend of the moment. There is no shortage of the day when the media show us application cases that are a resounding success. This new form of Marketing has raised in many companies the question of whether they really need an application for smartphones. In today’s post, we’re going to help you figure out if your business needs a mobile app.

According to Statista, the overall number of mobile phone users has reached 4.61 billion in 2016. But that’s not all; almost 71% of smartphone users do not leave home without it and of these, 88% access their device several times a day. Focusing on applications, we have two facts here:

1. Business apps are the third big contributors in the app store – Scottlogic
2. Already 62 percent of the businesses have their mobile apps – Smallbiztrends

These facts create the bang, however, to make a wise decision whether to develop an application for a company or brand, you have to weigh several factors, such as the needs and profile of users, as well as the category of business, competition, among others. To have a much clearer answer, we share some points to consider.

What Is The Profile Of The Users?

Are they young? Do they access the internet through smartphones or tablets? Are they fans of apps? If the answers to these questions are yes, the user profile indicates that mobile applications could be a relevant means of linking with them and achieving high-impact goals.

In Which Category Does The Company Complete?

There are some categories where mobile application development has become the norm, such as news portals, banks, tourism, Airlines, etc. Now, see that if your company is in a sector where apps are widely used or not? Do domain competitors offer that access point to users? These parameters will help you know whether the company needs to facilitate secure access to its users.

How Do Users Interact With The Brand?

It is important to know what users are pursuing when they interact with the company and its brands. Do they look for product information or they want to access services online? It’s important to identify what users want and how an app can support that interaction to build a better experience.

How Would An App Support Business Objectives?

Knowing if an app would be widely adopted by users and that it will improve the interaction experience is a necessary but not sufficient condition for success. It is equally important to translate that potential into results for the company. Whether it is about sales, satisfied customers or more visitors, it is important to identify if a mobile application would support the business.

Consider all these factors and decide yourself whether you need an app for your company or not. If you think that a mobile application can give a boost to your business, do give it a try but also keep in mind that a mobile application requires excellent design, promotion, visibility, and development costs depending on the profile, in addition to the constant expenses for updating it. So, the better idea is to give your mobile app in the expert hands for the development as every goal to achieve requires specialized people who work strategically in favor of the goals of your brand or company. At Clustox, we develop the cutting-edge application that will allow you to be close to your customers and keep the expectations of each one of them.

A Quick Summary – In this article, we will be discussing the perks of Ruby on Rails framework, and how it is revolutionizing the web development field. We shall look into the details of this question:

“How can you skyrocket your business by employing Ruby on Rails?”

Whether you are an old fish in the market or just about to begin your startup, you must have employed or thinking of employing an efficient programming language to enhance your productivity.

Well, there is good news for y’all out there. Ruby on Rails has got your back. Do many clients and businesses ask why to choose Ruby on Rails among all other frameworks and languages? Well before embarking on the journey to answer this question, I’ll straighten out some points first and then everything will be clear in a moment.

So let’s begin the journey to knowledge…

What is Ruby on Rails?

Ruby on Rails (also known as RoR) is an open-source framework, developed in Ruby language. It is specially designed to develop database-backed web applications.

A framework is a structure based on the collection of tools, utilities, and code to work with. Ruby on Rails framework employs the use of features such as conventions and assumptions eliminating the hassle of configuration process and increasing the productivity. It makes your code quite organized and structured.

The Rails Philosophy:

DRY – Don’t Repeat Yourself: This software principle states that “Every piece of knowledge must have a single, unambiguous, authoritative representation within a system.”

Instead of repeating the modules, our code is more maintainable, more extensible and less buggy.

Convention is over Configuration: Ruby on Rails has the opinions about an outstanding way for doing lots of things in a web app, and defaults to this particular set of conventions, instead of requiring the specific minutiae through limitless configuration files.”

Ruby on Rails and Ruby

The programming language Ruby is a strong reflective, OOP and dynamic similar to Python and Earl. Ruby converts the source code into machine readable code. Rail is a framework, a collection of libraries, modules, and structures that help you build web applications. Ruby on Rails combines the features of both the platforms and opens the gateway to whole lot new functionalities.

Examples of Ruby on Rails Applications

Top guns in the computing industry have adopted the Ruby on Rails. Some examples of Ruby on Rails sites are:

• Soundcloud
• Funny or Die
• Slideshare
• Hulu
• Github
• Shopify
• Airbnb
• Ask.fm
• Scribd
• Kickstarter
• Zendesk and the list go on…

The architecture of Ruby on Rails

Model-View-Controller approach is adopted to increase the maintainability and flexibility of the application.

Models maintain communication with their comparable components in the database. It also manages the business logic and rules to manipulate data and allows validations.

View

User-interface is the front-end view of the application embedded in Ruby. Views are responsible to transfer data to the browsers that requested the web pages in formats such as HTML, PDF, RSS, XML etc.

Controller

Controllers are the bridge between Models and Views. Controllers process the requests coming from the browsers and pass the requesting information for presentation to the Views.

For further insight, have a look at Ruby on Rails Architecture here.

Why you should use Ruby on Rails for Startup?

Ruby on Rails scored big among development languages and is the best choice of the developers. Just like any other tools and languages Ruby on Rails has its benefits and pitfalls.

Let’s have a look at the reasons why you should use Ruby on Rails…

Large Community

Rails is just not a development tool but a community of different developers, who are working together as a community. This informal community provides a large variety of different jobs, recruiters, meetups, conferences. It is a popular and best social coding platform for beginners.

Availability of Gems

“Gems” is a software package that has the ruby app or library. Its used to improve or extend functionality or performance. Some of the “gems” provide a command line to help automate different tasks and functions and in this way it speeds up the developer’s work.

Cost Effective

The process of building functionalities with rails is very fast because it has a series of open source code available in the community. It also runs on free windows and

Code Quality

Rails basically use a ruby programming language that provides a high level of readability. So, it does not require any additional comments or separate documentation and this helps the developer to select present projects.

Testing

Ruby was developed with a focus on testing and this framework has built-in testing functions.

Diversity of Tools

Ruby provides a large variety of tools that help developers to provide more features in less time.

Flexibility

One of the biggest advantages of Ruby rails is that it’s highly flexible. And it easily interacts with different technologies. Another benefit of using ruby rails is that it gives developers the opportunity of different layers on different apps.

Pitfalls

Performance

Rails are not as fast as Java or C apps mostly. They are slow down due to bloat, highly qualified programmers can check the code to improve the performance. But if rails run under JRuby, whose performance is same as Java.

Hosting Issues

Not every host support Rails because it can be more resource intensive like PHP. Few hosts do support rails like Amazon EC2, engine yard, etc.

Popularity

Rails are becoming more and more popular and many developers switching from other languages to this ruby language. It’s not as popular as PHP and Java. But this language is more difficult to learn like PHP. But the major difference between ruby and other languages is the open source code “gems”, and this is more helpful for beginners.

Lack of Documentation

In a nutshell, rails is a big web app platform with a wide range of integrated features. This is used to make every type of web app. This framework is becoming more popular because it is regulated, accurate and well established. This framework is very helpful Rail apps will be constructed from of a lot of files with the organized structure of models, views, and controllers.

Takeaway – In a nutshell, rails is a big web app platform with a wide range of integrated features. This helps to make every type of web app. This framework is becoming more popular because it is regulated, accurate and well established. This framework is very helpful Rail apps will be constructed from of a lot of files with the organized structure of models, views, and controllers.

Do you need help to build and manage your Ruby on Rails Applications? You are a decision away from success. Stay on track with Clustox. Drop them a line and complete your projects.

We are recognized as a top Ruby on Rails Company on DesignRush

Are you brand conscious too? The answer to this question normally comes with mumbles, such as ahh, Umm, ehh, etc. but is always positive. Let’s just admit this fact that we all live is a brand saturated world where everyone wishes to use stuff that belongs to a well-recognized brand. Be it a fashion, cosmetic or service, the brand gives us the confidence of best quality and investment security.

Now, if I ask you the same question again. Are you brand conscious too? What will you reply? If the answer is in positive here too, why not challenge your band knowledge? For every brand, there exists a unique sign for it which is called its logo. If you too are brand conscious, guess the maximum number of logos given in the Guess the Logo game. The app not only challenges those who think that their knowledge about the brands is sufficient but also enables them to know the identity of the brand hey use.

So, what are you waiting for? Go to the app store and download this free trivia game now on your phone. Play well and do share your scores with us along with your experience!

Are you having a difficult time to choose between Magento and Shopify? Well, then you are not alone. I suggest to take a seat and this comprehensive post will help you make the best decision.

It is quite difficult to select the best e-commerce site out of abundantly available options. After all, having selected a wrong platform and then starting again from scratch is pretty discouraging.

Magento and Shopify have embarked the course to progress and popularity at an equal pace. These are the rising dawn of e-commerce sites. Magento and Shopify have the leverage of providing various benefits all at once.

Let’s delve into details…

Magento and Shopify: A Quick Overview

Although serving the same purpose, Magento and Shopify are entirely different whether in terms of structure to functionalities or payment criteria to extensions and what not! Magento is an open-source platform, hosting a mass of stores, competing to gain the highest rank. Magento’s journey from open-source to premium is quite breathtaking. With the release of Magento 2, chances are its popularity will shoot up rapidly.

Shopify being a paid service provider, let’s the user build, design and manage their stores without any coding required.

As things are getting a bit interesting, let’s find out some more.

With the quick glance at the statistics, we’ll dive into in-depth comparison between Magento and Shopify. Stats are important, as they are a good source to decide which option to take on.

Shopify	Magento
Cost	Paid	Free
Products	Unlimited	Unlimited
Hosting	Included	Not Included
Minimum Year Startup Cost	$348	$250
Coupons & Discounts	Minimum	All
Themes	Medium	Large
Customization	Medium	Large

Shopify: Pros and Cons

Shopify Pros

Themes and Templates

Isn’t it appealing to have an automatically customizable store for different devices without any hassle? Shopify is rich in mobile-adjustable themes which makes its use more comfortable.

Mobile usage related conducted research states that

“69% of consumers worldwide between the ages of 18-39 use mobile devices to research products before they buy, and 44% use tablets.”

So now is the right time to step up your store customization game!

Comprehensive

If you are here to stay longer in the game, then nothing beats Shopify. It’s App Store with broad features helps you advance your site’s functionality.

Customer Support

SHOPIFY IS ALWAYS THERE FOR YOU! With their 24/7 phone support, live email and chat functionality, you can consult their experts anytime.

Shopify also has a forum, where you can share business tips and techniques.

Shopify Cons

Transaction Fee

If you are using Shopify payment gateway, then you will not be charged an additional transaction fee. However, if you are using any other method our gateway, then the plan is as follows:

• Lite Plan ($9 per month.): 2%
• Basic Shopify Plan ($29 per month.): 2%
• Shopify Plan ($79 per month): 1%
• Advanced Shopify Plan ($299 per month): 0.5%

High Complexity

As the saying goes

“Too much of anything is bad for you”

This proves quite right in this case, as Shopify provides a vast range of features, it makes things a bit complicated. You need to be a bit choosey so you can get many benefits out of your e-commerce store.

Limited Themes

Shopify Free themes are limited in number and provide very little functionality. If you are happy with free themes provided by Shopify, then you are good to go.

To give a rapid boost to your business then Shopify premium themes are worth an investment. These themes are more appealing to customers and provide a wide range of functionality to users.

Magento: Pros and Cons

Magento Pros

Community Support

Magento requires development skills and there are chances of you getting stuck. Magento Community Support provides with comprehensive, yet simple solutions to your queries.

Flexibility

As there are no limitations to design, you can make your store stand out among others and attract more customers, with the help of coding (or you can hire someone to do it for you).

Cost

As Magento is an open-source e-commerce platform, it’s free to use.

Magento Cons

Development knowledge

To build your store on Magento, you need to be quite an expert in coding. As the learning curve for Magento is a bit steep, you are more likely to run into problems. You can also hire some experts for development, but it will cost you too.

Coding…Seems quite work :’)

Time Consuming

Understanding the Magento interface is time taking task. You really need to spare some time to get familiar with the platform, so your chances to get into trouble lessen.

Cost

In spite of an open-source platform, you will need to pay for the hosting of your domain. Magento does not provide this utility, which can be costly for the users.

• Community Edition: FREE
• Hosting: $4-$100+/month

Summary

SEO friendliness is a feature which helps sites to grow more and rank higher than their competitors. Fortunately, both Magento and Shopify are more search engine friendly in the eyes of Google. This feature gives the potential to rank higher and subsequently more visits to the store.

Magento’s Content Management System and Shopify’s editor lets you take the necessary steps to optimize your store.

As we know a single platform cannot enjoy all of the perks. Each platform is a mixture of pros and cons. It’s totally up to you to select a platform which better fits all your needs.

Shopify will provide you with customizable themes and templates. 24 hours a day, 7 days a week Customer Support, a forum to discuss and exchange information, and easy-to-use interface. Along with all these benefits,

Shopify premium package is somehow costly and attracts more customers. You will be charged per purchase for using a payment method other than Shopify payment gateway.

On the other hand, Magento is a free platform, It’s community support gives a solution to your technical and business-related problems. If you have technical know-how then you are good to go.

Need to get your business online and embark the journey of success? – Clustox will help you achieve your goal distinctively by building your store from scratch, dealing with all minor and major details and sparing you the headache, all within a timeline. We are here to help you rank your store high and grow your business among competitors.

Without further ado, shoot us an email, and let us help you.

We are living in an era where emotions are expressed with the help of emojis and if I am honest, most of the times these are not perceived the way these are supposed to be.

A few days back, I came across a social media post that talked about how an emoji or smili can be perceived or what different meanings it can convey.  Before getting into the details, let me share the post with you!

As given in the image above, a person conveys many meanings with a smili, but there is one standard meaning of every emoji. For instance, a J is always an indication of a happy mood for everyone all around the world whereas L depicts the sadness. Now, if you are familiar with all these emojis that exist in the digital world, that’s great. And if you don’t know, it is not the time to get acquainted with the right meaning.

There are many ways to improve your knowledge and fun way that we can recommend you here is the quiz game app. Thera are apps that help you know the real meaning of an emoji, such as Guess the Emoji Icon. The app not only challenges those who think that their knowledge about the emoji is sufficient, but also enable people to get the right message in the shape of an emoji.

So, what are you waiting for? Go to the app store and download this free trivia game now on your phone. Play well and do share your scores with us along with your experience.

Something that all human beings have experienced is an illness. From a common cold to severe illness, Artificial Intelligence can change the way we recover.

Several hospitals in the United States and Europe have begun using artificial intelligence to assist patients who must stay hospitalized.

The use of this type of tools allows hospitalized patients to request periodic check-ups on the status of their recovery. Requests ranging from the position of the bed, the temperature of the room, and the volume of the television among other requests.

Although minor, these requests can be answered by artificial intelligence. They adapt to the best practices of convalescence. Then they customize the experience for the patient. Thus they achieve the best levels of comfort and safety for their recovery.

This frees doctors and nurses from performing these minimal tasks. It allows them to focus on addressing the more delicate aspects of a convalescence. This means hospitalizations last 30% less in hospitals where these types of technologies work on an experimental basis.

Use of AI in Healthcare:

The use of an Artificial Intelligence that understands and contextualizes the patients’ requests and makes the necessary adjustments seem to have a considerable incidence in the time that a patient lasts in bed and increases the free time for doctors and nurses to attend a greater number of Patients in the critical phases of their recovery.

This is just one aspect of Artificial Intelligence being used in the Healthcare industry. On the other side, efficient systems have been developed that connect patients with doctors and other health care professionals on the go. These systems are largely known as the Patient Management System that help patients schedule their appointment using their digital devices. With that, they can receive timely notifications regarding their due tests, a collection of reports, visit the doctor and nonetheless time for the intake of medicine etc.

Main Areas in which AI Works:

Another emerging case where Artificial Intelligence works is the storage of patients’ reports. There are many cloud solutions available that keep all the medical records of patients not just in the form of text, but videos, and images too. This central storage of reports keeps the mammoth data sets that not only helps doctors in their treatment but also assists researchers in carrying out valuable researches for the well-being of patients. To summarize, there are four areas in which the application of IA techniques produces a beneficial revolution in health systems:

1. Management of the population that they need to identify.
2. Optimization and improvement in the management of health systems.
3. Enhance the self-care of patients.
4. Creation of assistance systems for a care decision.

The potential benefits of applying AI in health are enormous:

-improved treatments and diagnoses in many specialties (such as the much-studied oncology)

-fetal monitoring

-identification of risks in mixed medication administration

-prediction of Readmissions, etc.

Real-time information analysis is very important for certain diseases. For example, diabetes and the control that must be done for blood sugar levels. Having information of the levels in real time allows to optimize the doses of the treatment daily and not to wait for the programmed visits to realize the measurement taking into account that this measurement can be affected by external factors. This real-time analysis can help improve communication between healthcare organizations and patients. On many occasions, patients also need changes in their daily behaviors and AI can help motivate patients to make these changes.

As Artificial Intelligence has so many benefits, it is now time for the healthcare industry to opt for it in the best ways. They can be medical apps or management systems, hospitals should employ Artificial Intelligence in their operations.

In the past years, the health industry has undergone major changes worldwide. Health reforms have required the modernization of information technology for health care and the industry moves towards a model of collaborative care. Many of these changes result in new tools and technology that improve efficiency, increase accuracy, and help organizations achieve more with fewer resources. And behind many of these technologies, there are telecommunication solutions that power these tools, demonstrating the importance of working with a quality telecommunications provider.

Following are three of the technologies that have played a catalytic role in the positive changes that the health care sector has experienced:

Technology Services In The Cloud (Cloud)

The cloud is used for a wide variety of functions within health care organizations. Medical records are an example, but there are many other uses for cloud computing in this industry.

For example, critical applications can be stored in the cloud, making it easy for anyone to access within the practice. Regardless of whether people are in different wings of the hospital, use a laptop or a tablet, they can access these applications easily. This reduces the number of stations and devices with unique functions, which also eliminates many long-term costs. You can also use the cloud for different administrative purposes. They include hosting data for financial, operational and human resources applications.

In short, doctors are finding a variety of uses for their mobile equipment.

Macro Data Analysis (Big Data) For Better Patient Care

The availability of data storage is practical since it facilitates the analysis of macro data to obtain valuable input that improves the efficiency and the care of the patient. Care has turned to quality care, and improvements in access to health data allow for greater depth of knowledge. For example, according to ABI Research, data from portable devices, such as the Google watch, are expected to eventually guide health care providers to improve levels and efficiency in patient care, leading to an investigative trend to identify health concerns before they turn into a crisis. Trends such as cases of drug-resistant bacteria or increase/reductions in other conditions can help guide resources and evaluate the effectiveness of the treatments. Access to health information also allows for more accurate diagnosis and accurate medical treatment.

Remote Patient Monitoring

Going to a hospital – even a medical office – can be inconvenient. It has increased the patient’s remote monitoring service as well as other forms of home health care. This type of monitoring increases the patient’s ability to receive quality health care while reducing the cost of the service. In addition, it is an optimal system for disabled people. These people find it difficult to visit a medical office or hospital institution.

“Remote patient monitoring improves the patient’s ability to receive quality health care while reducing the cost of the service.”

According to Information Week, remote monitoring uses a range of technologies. They range from sensors that are placed under the mattress to webcams for video chats, which transmit the information to the provider so that it can monitor the patient’s health. Again, this requires that health organizations have a solid telecommunications foundation so that they can maintain contact with the patient.
Health organizations are constantly looking for ways to do more with fewer resources. Keeping up with the latest trends in telecommunications can help doctors operate more efficiently and effectively.

As technology continues to develop at a dramatic pace, we will continue to see an increase in the use of more electronic devices and fewer paper notes in the health care environment. The further development of products and services – such as:

• healthcare mobile apps
• Web app
• online appointment systems
• touchscreen tablets
• servers
• cloud technology
• smart machines
• smart printers

They will bring about more significant changes in hospitals and health organizations all around the world. We will also see a boost to cost control initiatives related to the vital task of improving patient health.

If you love code, if you speak code, if you think code, then you must be aware of Ruby on Rails, which is a framework for creating web applications. Here it is essential to pinpoint the distinction between Ruby and Rails.

Ruby is a high level completely Object-Oriented language like Java, Eiffel.

Rails is the framework created using Ruby for web applications development.

Ruby on Rails is an open-source framework for web application development in Ruby to run on web server.

Features of Ruby on Rails help developers enhance their potential and productivity.

Some of the basic features are

Model View Controller (MVC) Architecture

This architecture design enables the data to be parted from the presentation.

Database Access Library

Ruby on Rails makes data handling extremely easy by providing Active Record, which automatically maps rows to objects and to classes.

Convention over Configuration

It’s simple programming conventions make parameter configuration effortless.

Customized URL

User and search engine friendly url are developed on Ruby on Rails.

Debugging

Debugging is made a piece of cake by providing comprehensive error logs.

Some of the famous sites such as SoundCloud, KickStarter, Hulu, SlideShare, Airbnb, GitHub and Groupon, are built using Ruby on Rails framework.

A survey states that

“Almost 5% out of top 10,000 websites on Internet use Ruby on Rails.”

National Salary Averages for Developers

Data from Payscore.com

Person possessing the most development skills, always wins, gaining most perks, highest salary, and the best projects. Hiring someone suitable for your company is as difficult as search for desirable job.

In this article, we are laying all cards on table to help you hire good Ruby on Rails (RoR) Developer.

Where to find a Ruby on Rails Developer?

First step towards hiring is to choose the right platform to look for a compatible person. In this digitalized era, now hiring is no more than a task. Your browser can get you an immediate solution to your query. But it’s better to pace steadily.

Job Search Websites

Using online job search platforms is one of the best ways to uncover employment opportunities. There is a huge network of channels to choose from such Linkedin, Ladders, softwaredevelopmentcompany.co , Monster, SimplyHired, Indeed, and RobertHalf. There are plenty more sites offering their prestigious services. These sites provide thousands of listings to find your potential candidate and request the instant follow-up.

Social Media Channels

Today you can’t imagine the power of social media in life. Its huge impact on businesses has revolutionized marketing. Developers do not have to confine themselves to just Job Search Sites or forum and communities. There is a very healthy chance to run into a best RoR Developer right on Instagram, Tweeter, Facebook or any other social media network. All it needs a good hiring announcement and a post.

RoR Community

This community is entirely dedicated for technical and professional purposes. RoR developers use RoR community to discuss various issues and can answer too many of you questions including employment. Some of the top notch forum such as Ruby on Rails Talk, Ruby-forum.com, Meta Ruby, and Devshed, can be quite helpful for hiring purposes.

Events and Seminars

Online world is not the only place where you are likely to find RoR developers – They also come out of their hideouts to join the informative sessions and seminars. Meeting them in person can also prove valuable to your hiring process.

Description of Requirements for RoR Developer

Specifying requirements for any candidate is the heart of employment process. For most of the time, experience and skills are the key requirements employer look for. However, employers can sketch out other requirements as the see best fit to your business such as working schedule, appearance, teamwork and many other skills.

Hiring is a give-and-take process. A decent employer is flexible in his judgment and evaluation, able to understand compromise is the key to win-win situations.

RoR Developer Job Description – Why you need it?

With the right information, Job seekers can decide whether the job matches their skill set and this is what they are looking for? And employers can sort out the best candidates for the offered post.

Description for RoR Developers should be concise, depicting what you are looking for? There are many online sites which can help you build the best Job Description. However, the basic job description for RoR developer must include these points:

• Full Stack RoR Developers with expertise in back-end and front-end developed
• The excellent skill of producing optimized applications
• Effective writing and communication skills
• Knack for integrating data elements and databases into a single system

These are just few key points. You should make a comprehensive and detailed job description to spare the time and resources consumption.

A Takeaway

Ruby on Rails is a powerful tool which has made the web development far easier,efficient and optimized than ever before. It is a constant learning process. Hiring RoR developer is not much different from any other recruiting technique; however, it requires much critical analysis, as it will be responsible to give your business a rapid boost.

Happy Coding; Happy Hiring

Land your responsibility of growing your business and making your users to Clustox. We are always ready to help you in any way that we can. Contact Clustox to help you build you Ruby on Rails Application. Let go all of your worries.

We all love the idea of completing our stuff without much hassle and within the timeline. If you are one of them, Clustox is there to help you. We are here to assist you with your Ruby on Rails project. Clustox provides its services in both mobile development and web development. All you need to give us is a lead and we will take over for you!

Thinking of opting RoR for your next big release? Then congratulations, you have made the wisest decision of your life. Ruby is an object-oriented programming language and Rails is a framework with utilities to make development easier. So Ruby on Rails is a framework to help with the development of applications with ease and efficiency.

Today I’ll take you through the famous apps built using Ruby on Rails. I am pretty sure at the end of this article, you all will be convinced “Why RoR is the best choice for web application development“?

So let’s start this journey of inspiration…

GitHub

Github (formerly known as Logical Awesome LLC) is the largest Repository Hosting Service with more than 20 million users and more than 57 million repositories.

This easy to use and a mature website is built using Ruby on Rails. In July 2015, GitHub is said to be raised $250M business revenue in series B round.

GitHub is the most renowned platform with developers and coders, catering all their coding and development needs.

Shopify

Shopify is one the most popular e-commerce platform. The complex task of serving millions of customers’ requests from across the globe is made possible due to the Ruby on Rails architecture of the website.

Shopify is powering more than 21,000 online stores including the small businesses to top guns such as 50 Cent, Angry Birds and the Foo Fighters.

Hulu

Hulu is the best-known platform to watch your favorite shows and movies. After the 10 months of its launch, Hulu gained the title of the 6th best site to for online video viewing. It has 227 million videos viewed with a 2% share of all videos viewed.

Airbnb

The title Airbnb means “Airbed and breakfast” projects the history of this online hotel reservation site. A site to connect the hosts and travelers across the globe is built using Ruby on Rails. You can reserve a room, hotel or even a camp in the ground. Airbnb is catering more than 800,000 offers in 190 countries.

Yellow Pages

By saving millions of the trees, this site has replaced the phone books. It is the most famous local business listing in the world. Yellow Pages is supposed to be one of the greatest Ruby on Rails websites, that is run by IT&T.

Dribbble

If you are a talented designer then Dribble has got your back. Being set up in 2009 using Ruby on Rails framework, Dribble is an attractive platform for all kinds designers such as web designers, logo designers, graphic designers, illustrators. Dribble is the hub of art and design.

Fiverr

Fiver is a vast network of freelancers, offering their prestigious services in various fields from programming to design, from arts to mathematics, from development to maintenance, from writing to proofreading. All services are offered under one platform. You can also hire someone to get your projects done from anywhere in the world.

SlideShare is the biggest Slide Hosting platform based on Ruby on Rails.. After it’s immense popularity SlideShare became the part of the LinkedIn family in 2012. You can upload and presentations in different formats such as PowerPoint, OpenOffice, and PDF.

Also read: Why You Should Use Ruby On Rails For Your Startup?

Crazy Egg

Crazy Egg is the must-go-to place for anyone who wants to optimize the content and architecture of their website. It is a heat map service for websites, which differentiates the irrelevant and key parts of your website in the eyes of the users. It will also give you a guideline on how to optimize your website and get featured.

Goodreads

If you are a reader then you must be aware of the Goodreads. This Rail on Rails based website is the book treasure platform for all the readers. You can read, share, and recommend books. You can create your own bookshelves, browse your friend’s collection, exchange the reviews Goodreads provides more than 1.5 billion books related to almost every field.

We Heart It

We Heart It is the Ruby on Rails image-based social application. It spans the images from all aspects of life such as interior, makeup, design, fashion, quotes, stars, and many more. This application is available in 23 languages, meaning it has a gigantic audience all over the world.

Kickstarter

This platform helps to put an idea into action. It attracts a lot of investors to fund for creative and unique ideas. It is a hub for the different people having ideas about the different spheres of life. Being launched in 2009, Kickstarter helped many new ideas to nourish and flourish such as Exploding Kittens, Coolest Cooler, Pebble Time etc.

Funny or Die

It was released in 2007 and it’s the first video earned 84 million views. Yes, you got it, right pals!!! Funny or Die is a website where you can only find the funny content and it is not funny then it has to die. But one big question is “Who decides what is funny”? Well, users’ voting plays a vital role in this regards. One special feature of this funny video site is to Celebrities category. Here you can find funny videos with your favorite celebs.

Bleacher Report

All the sports fans needs are satisfied through this Ruby on Rails based website “Bleacher Report”. It creates numerous live feeds of sports events and content.

MyFitnessPal

This app is your fitness trainer. It provides various functions such as diet tracking, training program, calorie calculation. It provides nutrients facts for more than 2,000,000 food. If you really want to lose your weight or just want to plan your diet, MyFitnessPal is the best choice you have.

SoundCloud

SoundCloud is built using Ruby on Rails and is one of the commercial giants these days. It offers the various attractive features such as uploading podcasts, a collection of millions of songs from across the globe, building the blog, library of liked audio tracks and many more.

BaseCamp

BaseCamp is one of the largest project management service. Being built on Ruby on Rails, it offers diverse functionalities from project planning to the organization, from project monitoring to scheduling and from delegation tasks to document management.

Clustox is a leading consulting company specialized in building web and mobile applications and providing consultancy in middle ware. Services include all stages of SaaS development from user interface design, development, deployment, maintenance to support. Core technologies include Java, Spring Framework , Sencha, Ruby on Rails, PHP, Tibco, BI content management systems using Joomla and Drupal, e-commerce applications and social networking applications built on Facebook and OpenSocial platform.

Moda Operandi

Moda Operandi is an online fashion store. You can find the unique and most stylish fashion accessories at the store. The app also lets you consult the fashion experts to make you stand out from the crowd.

Yammer is the platform for the communication between the enterprises and organizations and lets the dispersed teams work in flow and efficiency. Its backend development is in Ruby on Rails, while the front end in Java and Unicorn.

Ruby on Rails is growing in popularity day by day due to its vast features, reliable framework, support from the community, fast development and ease of use. In this time of the digital revolution, you can find many other big guns using RoR as their best choice to offer their products and services.

Let Clustox help you take your idea of Ruby on Rails web application development put into action. They offer services in designing, development, marketing, and management. Keep your product moving at Clustox!

In today’s articles, we’ll talk about the ways you can use to improve the quality and quantity of reviews to increase downloads of your App but before that, have a look at how does the user review affect ASO – App Store Optimization!

Usually, when thinking about optimizing a Mobile App (ASO – App Store Optimization), the first thing that comes to mind is to improve visual assets such as the icon or screenshots or focus on the search and optimization of new keywords.

But we often overlook the impact of user ratings and reviews on our Mobile App downloads.

HOW USER REVIEWS AFFECT ASO

User reviews are considered key elements in the positioning of the app as by the algorithms that run applications, the more positive reviews an App has, the higher it will appear in the search results.

In addition to this, high download rates and positive comments can also influence the users when choosing between your App or another alternative.

So now comes the main part, i.e. how can you improve reviews and increase the downloads. Here is the recipe!

Convert a rating from 1 star to 5 stars

Rarely the debut of an application gets the 5 stars. At first, there may be errors, performance issues on different devices, or simply, users would like your application to do something else.

This can lead to very low ratings and negative comments at the beginning. But do not be put off. These reviews can be very constructive and will provide you with key information on how to update and improve your App.

So far iOS is not allowed to respond to user feedback, but you can do so on Google Play. Always respond politely. Even if there are negative comments, appreciate their feedback and make an effort to rectify.

Only in this way will you get a change of mind.

It is important that you know how to choose the right time to ask for an assessment. It would not make sense to ask users to rate your App the first time they open it, since they will not know how to use it or know all its features.

Wait for the user to familiarize himself with the App, at least to the third or the fifth session.

Get honest reviews from the beginning

The quality of the first ratings and comments may vary, but it is very important that you get contrasted and honest opinions from the beginning.

Instead of waiting for an unknown user to write the first review about your App, you can ask for opinions from your trusted network.

If you have had App testers in the initial phase of your project, ask them if they would be willing to write a review as their’s experience will be more credible than of a new user.

Another good way is to ask colleagues if they would be willing to try and qualify your App, nobody better than them will detect problems and flatter a good job.

3. Improve review quality

Turning negative evaluations and criticisms into positive comments will take time and will require constant work. The faster you respond to user feedback and update your app, the better feedback you’ll get.

As we have said before, it is crucial to know how and when to ask for ratings and comments.

You can do a survey inside your App in the tenth session, if the comment is positive you can encourage the user to publish it directly in the App Store, and if it is negative you can include an email to send your feedback.

This way you will get valuable information, quality reviews and avoid bad public comments.

Remember that improving user reviews is just one of the important components of an ASO Strategy. If you want to increase the downloads of your App now hire a professional ASO from our team!