Mobile app development trends to watch out for in 2021

The mobile app development industry is on its boom, with each passing day. App developers seek to bring about the most ingenious app, striving to have the upper hand in the global market. In such a competition, the application development industry must keep up with the new trends in the mobile app development industry. As a result, this not only helps app development companies anchor a prominent place in the global market but also meet the clients’ demands to attain their satisfaction. Although a plethora of trends based on new technologies is sprouting in the industry, the most famous ones are listed as follows.


1. IoT ( Internet of Things)

The Internet of Things (IoT) is one of the fastest-growing technologies in the mobile application development industry. It integrates different computing and digital devices into a single platform. The devices communicate by transferring data over the network where each device is its unique IP address. The platform, in turn, helps in accessing information stored in any of the devices in the system at any time. IoT has far-fledged uses in the industries as well. The businessmen are deploying it in the industry to cut down the need for workforce and enhance the efficiency of industrial processes. IoT is currently being used in businesses like home automation, agriculture, and transportation

2. Artificial Intelligence (AI) and Machine Learning (ML)

The integration of Artificial intelligence and machine learning with mobile apps has been making rounds on the list of top trends for quite a while now. The mobile app developers aim to minimize human intervention while accelerating the efficiency of processes with the help of artificial intelligence and machine learning. Hence, These technologies are being widely used in incorporating facial recognition and fingerprint scan features in apps to make them secure. Moreover, mobile app development companies are using it in their apps to provide the customers with the product that they would like based on users’ previous buys, targeted behavior, and preferences.


 3. Augmented Reality (AR) and Virtual Reality (VR)

Numerous companies are making massive investments in the development of augmented and virtual reality apps. It has been a while since both of the technologies are ruling the game world. According to new trends, industries are now implementing them in marketing, healthcare, advertising, and manufacturing. This not only enhances customer experiences but also adds to the profitability of several businesses.

4. Mobile Commerce

App development companies strive to make their apps as facilitating as possible. Mobile Commerce was a breakthrough technology, introducing itself as the alternate to bank visits. Conventionally, banks were visited for transferring payments. With e-commerce, the hassle of the visiting banks ends, and transactions are now a click away. App developers endeavor to make them secure and reliable, loaded with other useful features too. 


5. Beacon Technology

Recently, the tech world is drawing attention towards Beacon Technology, with substantial investments being made by companies. It makes use of Bluetooth to detect the location of the users. The companies are rapidly incorporating it into their apps to make user experience delightful. As a result, communication with their customers becomes more comfortable. Moreover, it uses artificial intelligence to study the behavior of the customers. The mobile app development companies then offer their products as per the interests of its customers.


6.Blockchain Technology

Blockchain has become the trending buzzword of the app development world lately, partially because of its vast benefits. With the growing need to secure the transactions and transparency, the necessity of blockchain technology has become evident more than ever. Industries are now demanding App developers to integrate it into their apps. Consequently, the apps become secure, transparent, and eliminate the need for the third party to be involved in the whole process. Moreover, blockchain technology ensures that only authorized individuals to alter the data. Hence, it removes the risk of fraud in such sensitive operations.


7. Cloud Computing Integration

Storage of data poses a challenge to most of the businesses. Businesses look forward to cutting down the memory occupied by the data. The problem got solved with the introduction of cloud computing that allowed virtual storage of data on the cloud. Thus, app developers now aim to integrate this technology into the apps. As a consequence, businesses endeavor to adopt the technology too, which will not only help in storing their data but also secure. The cloud-based app development companies are already humungous profits from it already


8. Wearables Applications

With the boom in technology, the people now wanted to wear their technologies to access them anytime, anywhere. Therefore, the rise of wearables applications followed, making app development companies focus on consumers’ demands. They introduced wearables like smartwatches, body sensors, and a multitude of other smart decides. The wearable not only keeps track of body movements but also allows users to control and communicate with their other devices. The trend still exists where mobile app development companies are trying to put in ingenious innovations in them to enhance user experience.


9. Instant Apps 

The top trends of 2020 include the development of instant apps. These apps allow users to use them without downloading them. Although they are not regular apps and have limited functionality, they are comparatively much smaller in size and user-friendly. Thus, mobile app development companies are aiming to invest in instant apps, given the growing popularity of these apps.

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Editorial Team April 14, 2020

How outsourcing can help tech startups during the Coronavirus Outbreak?

The Coronavirus outbreak has spread havoc across the globe. Affecting 1,277,196 people around the world, governments are enforcing lockdowns as a preventative measure. As a result, the economies of all the countries are shaking as never before. With a sudden drop in industrial production and exports, the nations are entering a historic financial crisis. In the wake of current lockdown situations, numerous tech startups are now seeking to outsource their projects. Outsourcing can help tech startups in mitigating financial losses.

So What is Outsourcing?

It is hiring a third party outside the company to provide services. Furthermore, it includes services that were previously performed by the company’s employees. With the enforcement of social distancing, outsourcing will help save tech startups from drowning. It offers a multitude of benefits to these startups, most of them are as follows

Cuts Down Operational Costs:

Although outsourcing may be deployed as an emergency measure, it is yielding great financial benefits to companies too. There exists a vast difference in the work rates in different parts of the world. In many western countries, wages are far less, which makes it cost-effective. With truckloads of unfinished work, outsourcing is an ultimate bliss for startups in the corona breakdown situation.

Access to Skilled Professionals:

Outsourcing means several adept people having years of relevant experience will be doing the tasks for the local startups. This, in turn, means people with sound knowledge and understanding of the project domain will do the job. As a result, an enormous increase in efficiency productivity can be brought about via this act. Moreover, it also yields significant benefits to startups.


Risk Management:

Outsourcing can help tech startups gain immense benefits. It is because outsourcing manages risks in a more strategic yet conscientious manner. The third-party companies working on the outsourced project give special attention to the project. Their competency and expertise enable them to meticulously manage risks which could be ignored by the in house employees.

Healthy Competition:

Competition always drives humanity to achieve excellence. Firstly, the Outsourcing project develops a sense of competition in the in house employees. Secondly, It makes them work even hard to meet the set standards. Tech startups can capture the maximum advantage of this aspect. Hence, this enables them to achieve enhanced productivity and efficiency.  

Working for 24 hours in a Day:

With external third parties having different time zones, some Tech startups are gaining added benefits now. Stakeholders receive their tasks throughout the day. With more working hours comes greater efficiency, which means augmented chances of profits.

Outsourcing offers Staffing Flexibility:

With the corona outbreak, even the highly profitable multinational companies are struggling. With lockdown and zero industrial output, company owners are finding it hard to pay their employees. As a result, Tech startups are now switching to outsourcing keep in view the uncertainty in demand for tasks. This allows them to quickly scale up or down their work comfortably without having to worry about the employees. 

Customer Satisfaction via outsourcing:

 Tech startup’s internal workforce takes client satisfaction for granted. On the other hand, Outsourcing third parties meet their clients’ satisfaction. Tech startups can take advantage of outsourcing by getting their hands on quality deliverables done on time. Most companies are losing their customers during this corona outbreak. Therefore, outsourcing can help startups gain clients via supreme quality, timely services.


Competitive edge in global marketing:

Since outsourcing involves different expertise coming from different countries across the globe, tech startup yield benefits from this. They tend to gain exposure to the worldwide market, getting a chance to meet market standards of the world. The standards are not met if the employees working on a project come from the same place. This is because of the limited exchange of knowledge.

Given the above benefits, it won’t be biased of us to declare outsourcing as the best possible option. This could be a ray of hope for tech startups to survive the financial crisis. Numerous startups are asking their employees to work from home. On the other hand, many others have outsourced their projects and generating excellent profits.


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Editorial Team April 7, 2020

How to Decide an App Idea for Your Business? 4 STEPS!

Every business is a world, hence the app development and app need for every business is different. In the case of applications, it is possible that your business will require a specific type of app that does not exist, so it is important for you to analyze the problems that exist in your company. Once the problem is identified, see how you can solve it and if you can finally face the mobile solution.

Of course, it is a topic that worries many businesses. Especially often a good solution to improve business productivity is the search of every entrepreneur.

Although this is not always the reason we create an app for Android, iOS, or even platform. Therefore, here we have explained a brief 4 step method to help you make the best decision. The process also comes in handy to detect which app for companies is best for your business.

Detects The Problem

The first step before you start thinking about creating an app is to know why you need it. Detect the problem you have in your company and why it occurs. It is a process that you cannot define unilaterally.

You will have to be in contact with the other departments of the company to know their needs and problems.

Thoroughly investigates those processes carried out by your company and see the ways to improve them. Your goal can be both to improve productivity and increase sales.

That depends on you. Identify what fails and how you can improve it with an app for your company.

Investigate What The Competitors Or Similar Businesses Do

Keep in mind that the problems that have arisen to you may have already happened to other businesses. It is a good tactic to investigate solutions implemented by others. Surely, you will get a clear orientation of what to do, and even of what not to do.

Do not analyze only your sector, but also other more different companies. This can even serve to put you at the level of your competition and overcome it.

Check The Table And Identify Which Business App Is Yours

As we said each company is the world and depending on your problem you will have to choose one solution or another, so we have defined a table here in which we have grouped some problems and their solutions that can fit with your business.

Take note that these are just a few examples, but they can be taken as a reference in many cases. That’s why we have included the last row as an ‘undefined problem’. Your problem may not fit into these assumptions, but at least it’s a starting point.
We recommend that in any case you request a consultation, know yourself how to proceed in each case.

Ask For Detailed Budget

Now that you have a rough idea of what kind of app you need for your company estimates its budget. For this, you will need to have all the possible details about your app. In case, you need help defining it well you can count on Clustox in the process.
If you have it very clear and you know the app project well, ask for a professional quote through our platform. We have the best professionals that best suit your needs.

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Editorial Team October 29, 2019

Clustox’s Unique Mobile App Services Gets GoodFirms’ Recognition

Clustox has been rendering the skilled mobile app development services in Pakistan and it has caught GoodFirms’ attention.

About the Company

Clustox is basically a software solution & integration services provider. It designs and produces, integrates and maintains, etc. the business applications for enabling enterprises to solve complicated business problems. They do not just build software for clients, they help grow businesses. With a flair to work with cutting-edge technology, they love accomplishing challenging projects. They have earned loyalty immensely from their clients for repeat business.

Clustox offers various services such as mobile app development, web development, web & app designing, big data & BI, cloud computing services and other IT services. Their expertise in industries includes healthcare, education, AG tech, the marketplace, insurance, hospitality, and social media to name a few.

Research Methodology of GoodFirms

GoodFirms is a research and reviews’ firm. Its headquarters are located in Washington D.C. This firm analyses and evaluates IT companies for providing its diverse services. This is to aid service seeking customers. It is done for searching for the best fit company for their requirements, needs, and projects. GoodFirms follows a strict research process. It uses three crucial parameters: Reliability, Quality, and Ability. Their aim is to bridge the gap between service providers and services seekers worldwide.

Clustox’s Ranking Category at GoodFirms

Clustox caters to excellent and innovative ideas. It is known to be a company for building and managing mobile applications for its clients. They offer an iOS app, android app, react native app and AR app development to most of its customers. They work with various programming languages, frameworks, database, and tools. The aim is to create a unique mobile application according to each client’s project. They give a five-step process service which includes:

-steps as backlogs

-sprint planning


-testing & QA


Below is a review of an individual for Clustox given at GoodFirms:

Arsalan Lodhi is a founder and CEO of WISRAN and he has a few words to share:

“Team at Clustox has always gone beyond what was asked. Their differentiation is that they come around with great ideas to enhance user experience and product improvements.”

Here is a scorecard of Clustox’s performance for Blackberry App Developers:

Judging from the ability of outstanding and remarkable mobile app development services, GoodFirms has recognized Clustox. It has listed them in top mobile app development companies in Pakistan.

Future Ahead for Clustox at GoodFirms

1. Android App Development

Covering the entire spectrum on the Android platform, Clustox can help you craft niche Android apps for Smartphones, Tablets, Android Wear and Android TV. They offer futuristic and functional business apps irrespective of the different display sizes of devices. Their prowess in developing customer-centric enterprise apps makes them one of the most prominent Android app development company globally.

Clustox’s Android application development services include every aspect from development to deployment for developing quality Android apps. Along with the success of mobile app development services, they have paved a reputed road for their Android app development services as well. Therefore, GoodFirms states that Clustox is soon likely to position itself on the list of top Android app development companies.

2. Web Development

Clustox provides one-stop-shop experience in web development services to build startups ground up. They provide websites that are simplistic, tasteful, and designed. They strive to deliver a stable and harmonized user experience. It doesn’t require conscious clicks from visitors.

Clustox pushes the limits and sets new standards by creating functionally rich and aesthetically stunning websites. With their vast experience working with different technologies and services, they implement a variety of technology stacks that their clients might request.

Moreover, the way Clustox’s growth has expanded the market with its ability to develop amazing web applications. So GoodFirms believes that it is likely to arrive on the list of top web development companies.

About GoodFirms:

Washington, D.C. based GoodFirms is a maverick B2B research and reviews firm. It aligns its efforts in finding the top mobile android app development and web development companies delivering unparalleled services to its clients. GoodFirms’ extensive research process ranks the companies. Besides this, it also boosts their online reputation and helps service seekers pick the right technology partner that meets their business needs.

About the Author:
Anna Stark is presently working as a Content Writer with GoodFirms – Washington D.C. based B2B Research Company, which most importantly bridges the gap between service seekers and service providers. Anna’s current role lingers her to shape every company’s performance and key attributes into words. She firmly believes in the magic of words and equips new strategies that work, always in with ideas, something new to carve, and something original to decorate the firm’s identity.

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Editorial Team June 17, 2019

Everything You Need to Know About Native App vs PWA – Case Study

Mobile and web applications are a big part of our lives nowadays, let’s dig deeper for the better understanding of two of the recent advancements in technology, which have created such a buzz in the computing industry. These advancements are Native App and Progressive Web App (PWA).

We will start off by describing what these apps are and what is the difference between them?


What is a Native App?

Native Applications are written for a specific device or a platform like Android and iOS and it can interact and take advantage of the features provided by that specific device or a platform. These apps offer faster access to different device features like camera, microphone, address book. These apps are just a download away.

Native apps can provide highly optimized performance by making use of the latest technology introduced for the platform.


What is a Progressive Web App (PWA)?

Progressive Web Apps are apps that just take the right ingredients, which are the best practices to make a web app work the same way as a desktop or mobile application. PWA is platform-free apps which means you just need an internet connection, a browser and you are good to go! It lets you keep the apps you find useful on your home screen without any hassle to download them from an app store.

Progressive Web Apps can function offline as well as on the low-quality connection which is a cherry on top!

These applications cater to user experience through gradual enhancements, meaning that the PWA will work as smoothly on any older version of Android as it would on any latest version.

Since we learned what these apps are, now is the time to distinguish their features and functionality.


Native App vs PWA App – A Quick Comparison


Native App: Pros


Speed and Performance

As the app has been developed using the native language of the device, it offers quite high speed and optimized performance.

Memory utilization and power consumption is also considered during development.

Look and Feel

Who likes to have a dull and dreary layout – that’s why these apps offer the best UI/UX experience with


  • Appealing layouts
  • Through animations and effects
  • Smooth scrolling
  • Effective gesture control and many more.


These apps are responsive, which means they can adjust to any screen size, no matter on which device they are installed. So tilting your phone, again and again, is an old tale now.

Interesting. isn’t it?

Data Protection and Security

These apps make use of device functionality and resources efficiently. Data security and protection is also well maintained.

Flexibility and Compliance

They offer easy interaction with hardware aspects. These apps offer faster access to built-in device features such as GPS, Contact book, Calendar, Camera, and microphone.

When Facebook asks your permission to access the contact book or when Map asks you to turn on your GPS. Sounds familiar?


Cons of Native Apps


Learning Cost

As these apps language is native, you’ll have to learn different languages to develop these apps for different platforms.


  • Java, Kotlin (Android)
  • iOS (Swift or Objective-C)
  • C# (Windows Phone)

Sounds quite a struggle, eh?

Installation Time

Yes, you’ll have to go to an app store, search for your favorite app, download it and then wait for the installation (could take a long time if the net is as slow as a snail)

It seems like ages!!! (there’s something for you in the mystery box to make you forget all this tedious work)

Development Cost and Time

With a variety of platforms each requiring a skill set of their own, it is nearly impossible for a single developer to make a good application for each platform.

Normally, you will need to recruit a professional for each platform to make a fine application. This, obviously, demands a lot of work.

Examples of Native App

Are you familiar with a very addictive game that made some of us, game addicts, wander around in the streets literally? Yes, you guessed it right. It is Pokemon Go, which is also a native app and it asks you to turn on your GPS for the better navigational experience.

And who spend most of their time scrolling down miles for hours and hours and chatting and laughing? Obviously, it’s all of us (or if not all then most of us). Congratulations! You have got to know another native app Facebook (It’s common as oxygen these days).


PWA App: Pros


Platform-Free App

Since PWA is a platform-free app IT RUNS ON ANY TYPE OF DEVICE be it (Android, iOS, or any other device). You are free from the hassle of recruiting professionals to build the same app for different devices.

Phew… All the worries just vanished


Here comes the best part, you don’t have to download it through an app store. All you need is to allow your browser to pin it on your home screen (tadaaa…) and use it anytime you want.

Offline Availability

These apps can function well with flaky networks available (Offline of course). Due to this attractive functionality, now after your first visit to a site, you can come back later and visit sites offline efficiently and smoothly.

Memory Friendly

As you don’t need to download this app, it is quite a memory friendly and uses small a chunk of memory.


The app can be launched from the home screen, the best thing is now you can receive a push notification as well. Find out how PWA is revolutionizing computing here.


If you like it, you can share the PWA with just a brief URL not more than ten characters.

Aren’t things getting simpler, right?

Up-to-date Data

PWA apps always provide up-to-date content due to the service worker update process.


Cons of PWA Apps


Lack of Support

Since PWA is still an emerging technology, however, all browsers don’t support it fully. Google Chrome for Android, Mozilla Firefox for Android, Edge for Android are supporting PWA. iOS supports only a handful of features right now. Incoming updates, iOS is expected to support PWA fully.

Limited Hardware Access

These apps have quite limited access to the hardware and software features as compared to the native app.

Examples of PWA

Are you a shopping freak, who just love to spend their time adding items to their cart (and sometimes ended up buying them), then you must be aware of Alibaba. Yes, you heard it right. This is one major example of the PWA app, which lets you shop from across the globe most conveniently.

What about Pinterest which is a plethora of images, from where you get the inspiration for your wedding decorations to life-changing inspirational quotes to healthy dieting tips, is a PWA app.

Check out this cool list of PWA.


What to Choose? Native vs PWA

The decision between Native vs. PWA is entirely dependent on the number of factors such as Business needs, Project Requirements, Development Cost, Budget, Developer Skill Set, and Project Timeline.

Both Native and PWA have their own strengths and weaknesses. Before diving into a project and investing your time and money, It’s best you are aware of all those factors and make a decision that suits best to your requirements.

As a service-based web app and mobile app development company, Clustox provides its services in both Native app and Progressive Web App (PWA) development. From Designers to Developers, from Testers to Project Managers, everything is available under one roof. We are here to cater to all your needs. Shoot us an email and let’s get started!


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Editorial Team June 17, 2019

What To Consider to Outsource Mobile App Development?

Great technological ideas, strange as it may seem, are not always the product of a person who dominates the technologies. You may have an idea to create a really useful application but, lack the required expertise or time. For instance, suppose you want to create apps. But you do not possess the knowledge or you do not dominate the matter enough to carry out the implementation of that application, or simply, you do not have time. In these cases, the best idea is to outsource mobile app development. Outsourcing the mobile app development will help you attain two basic objectives: One is to get the application to the market as soon as possible so that you become able to fulfill the second objective, i.e. to start making money.

Tips to Outsource the Development of Mobile App:

While outsourcing the realization of the app, there may arise many doubts. The first and most important: who to commission the materialization of the apps? Once you select the development company, here are 5 tips to outsource the development of the mobile application without too many headaches:

Decomposing the project for better understanding:

The first thing to do is to make sure that the subcontractor understands the idea that you propose to him. To do this, the project must be decomposed, specifying its details. It is important to document everything together with a wireframe to make the work as easy as possible for the developers.

Specify the Budget clearly:

It is very important to talk and clarify with the team that will develop your apps. You should clear everything related to the costs of the project. Often, the app development starts with an approximate budget, and then it goes up and needs more investment; with which, the initial cost is fired and you end up paying an exorbitant amount. In order to avoid such scares, the budget should be agreed upon earlier. This is estimated once you analyze and discuss all the details and specifications of the project.

Work Scheduling:

Request for the work schedule. For this purpose, it is necessary to meet with the developer. Also, you should establish the dates of work to fulfill the objectives. In this way, you can control unforeseen events and act on time.

Constant interactivity with the company:

The interactivity with the company must be constant. It is very important that all those who are working on the project verify that the application made is in line with what was envisaged from the outset. In addition, it is convenient to analyze the results, correct errors and even rectify if new options appear.

Some other things to note down:

It is necessary to take advantage of the experience of the team of professionals to whom it has been subcontracted. It is important for them to work on other projects. They should have knowledge of how to do it better and get the best results. For that, it is significant to maintain a regular dialogue. It should not just verify the given steps and confirm that the deadline is met. But it should also know what new developments were born with respect to the project. They include the ones which are related to the market in which the future application will compete.

It is also important to protect the original idea when you decide to create the app. This is because of the fact that although there is some other person who develops the app, the creation is your own. So, you should make sure that nobody steals the merits. To protect the idea, it is advisable to sign a confidentiality agreement with the collaborators. This agreement will include the parties that sign it or those who participate in the project, identified with name, surname, ID, and address; the object of the contract; and the clarification of confidentiality. The agreement will also include the following things:

  • Intellectual Property
  • The possibility of cancellation or modification of the contract
  • The jurisdiction to which future conflicts will be submitted, if any, and signed by all participants in the project

Do you need a developer for creating your Application? We can help you. Ask for a quote here!
Anyone who has a good idea for the creation of a mobile application can achieve this. However, he/she needs the help of the professional team of a software development company.

Do you need a developer for creating your Application? We can help you. Ask for a quote here!
Anyone who has a good idea for the creation of a mobile application can achieve this. However, he/she needs the help of the professional team of a software development company.

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Editorial Team June 17, 2019

SEO vs PPC: What to invest in 2021? (Ultimate Guide)

A Quick Summary – In this article, we will look into the two of the best digital marketing techniques, SEO and PPC for your website. And which one will stay longer in the business.

Being a site owner, it is important to be completely aware of the thing that generating loads of digital traffic is one of the ways for giving a rapid boom to the business. This also means that your services/products are reliable for the users. In spite of the fact that there are lots of ways of getting traffic to your site, SEO and PPC have a great hype among all of them.

For me, understanding your customer’s perspective and how they use the sites is the key factor to determine whether to use SEO or PPC marketing strategy.

Let’s look into the yin and yang of the SEO and PPC.

An Organic Marketing Strategy – SEO

The abbreviation SEO stands for Search Engine Optimization. SEO friendly site means a search engine can easily slide through your site, interpret your content and index it into its database. Once your content is indexed, chances of high ranking are quite immense. Natural or organic traffics leads to your site to the top rankings in search engines.

SEO Techniques – Black Hat & White Hat SEO

Black Hat SEO

Black Hat SEO are deceptive and quite outdated. Owing to the updating search algorithms and advancement in machine learning, spam techniques are now exposed more than often. Some of the Black Hat Techniques are:

  • Selling Links
  • Keyword Spamming
  • Link Farming
  • Keyword Stuffing
  • Cloaking
  • Article Spinning
  • Selling Links
  • Hiding Links on your site

White Hat SEO

White Hat SEO techniques maintain the integrity of the website by staying within the terms and services of search engines. Some of the white hat SEO Techniques are:

On-Site Optimization:

  • Meta Title and Tags Implementation
  • Images ALT and Title Tags
  • Content Internal Linking
  • Heading Tags (H1, H2, H3 etc.) Optimizations
  • Canonicalization
  • Robots.txt and Sitemap.xml and more…

Off-Site Optimization:

  • Guest Post Submissions
  • Local Business Directories
  • Social Signals
  • Blogs Commenting
  • Social Bookmarking and more…

Pros of SEO

Cost Effective

SEO is quite cost-effective as natural traffic is driven to your site and as compared to other marketing strategies it delivers brand awareness and relevance more effectively.

Brand Awareness

As Google has stepped up its search algorithms, adopting the use of nuances such as stemming, synonyms, acronyms, and answers, now it’s far easier to reach out the potential customers and users for brand awareness in search engines.

Long Lasting

As compared to paid strategies, your search traffic does not seize right after you cut back your marketing budget. Organic strategy takes some time to drive traffic, but once you are invisible, your business can sustain for longer.

Cost per Click

Organic traffic takes a bit time, but once it sets up, clicks or impression are not charged.

Stable Ranking

In SEO technique, content is ranked based on the relevance and usefulness, chances of higher ranking are good enough, as compared to paid strategies, where competitors can bid more to rank high and appear in more searches.

Cons of SEO

Ongoing Process

An SEO strategy is an ongoing process meaning that your site will never be fully optimized. However more you put effort more you are likely to reap the reward by ranking higher in future searches.

Slow optimization

SEO is slow as compared to other paid marketing techniques. You will have to put a lot of effort before the results are visible.


SEO technique is time-consuming, as you have to research for the ranking keywords, your opponents’ marketing strategies, best and useful content for your site. You can hire someone or use some marketing tools but it will cost you bucks.

As you’ve learned about SEO, now is the time to get some insight about PPC marketing technique.

PPC – A Paid Marketing Strategy

PPC stands for pay-per-click, a marketing strategy to buy visitors for your sites. In PPC strategy, advertisers pay a fee for each click they get on one of their ads. It plays an effective role in time sensitive and specialized campaign by directly addressing the competitors and breaking into the new marketing platforms. If you only did keyword research once to create your campaign, you are more likely to lose the potential visitors. PPC keyword list should possess these qualities:


You must find and use relevant keywords according to your services and offers to bring the targeted audience to your page, instead of wasting the budget on relevant keyword biddings.


Along with commonly and mostly used keywords, your research should also include the long tail keywords. Such keywords offer higher chances to lead more traffic to your site.


PPC is verbose which helps you expand and refine your campaign iteratively. Such a strategy helps you grow visits to your site.

Pros of PPC


PPC strategy is scalable – all you have to do is to set a budget aside to get through all this search optimization process. It offers rigid control over budget, allowing you to set the limit for the campaigns.

Ranking on the page

Even if the user chooses to get past the ads on mobile and web, they would still see the paid search ads.

Brand visibility

PPC lets your products are seen by the right audience. With the help of visual product ads, you can bring more value to your ads and gain effective control of the leads to your site.

A/B Testing

One of the perks of PPC is A/B Testing, providing call-to-action buttons, effective landing pages and split-test ads. It allows targeting potential customers based on keywords search, language, device, time and previous visits.

Final round…

“Who is the winner?” This debate is never-ending, as both SEO and PPC strategies offer functionality and features according to the businesses’ perspective, target audience, budget, sustainability and scope. If your business target is long term marketing, then SEO is the all-rounder here. SEO won’t rank you high overnight but it will help your business to maintain it’s ranking on the engines.

On the other hand, if you are inclined to see a quick result and want to get most out of your campaign, it’s best to use PPC.

Both SEO and PPC can get you to the front page of the search engine. All you have to do is to adopt the right strategy.

Seek out the SEO & PPC specialists at Clustox to help you resolve the dilemma of adopting the right marketing strategy for your business. They have the expertise, skills and knowledge to amplify your financial plans and deliver a positive Return on Investment (ROI). Clustox has got your back. Let them help you grow your business by choosing the SEO and PPC strategy best fit for your business.

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Editorial Team June 17, 2019


Security in developing apps is one of the issues that most developers are concerned about. The topic is equally important for the owner of the mobile app and for its users.

When downloading an application, just think of how many permissions does the app requires. This is to access your phone’s content: photos, contacts, data, connections, etc.

The truth is that – unlike desktop applications- mobile apps enjoy access to a certain limit to the content of your device. Apps will access everything that has been allowed to them by configuring their settings. However, not paying attention to the requirements of an application is a common mistake.

Access permissions are often completely justified in developing apps for Android and iOS. However, sometimes they are not. This means that – on the one hand – the user should pay attention to these permissions. Also, on the other side – the developer should be driven by ethics and only request access to what is necessary.

1. Some Common Access Permissions:

Access permissions will always depend on the application. For example, food apps and restaurants looking for the restaurant closest to your current location will require being able to access your device’s GPS. The application will not work without this access permission, or at least it will not do it properly. The following are some of the most common permissions:

  • Contacts
  • Phone calls
  • Photos, videos, and audios
  • ID and device data
  • Text Messaging
  • Wi-Fi
  • Accounts

Some applications may require additional access permissions. Let’s look at the exact implications of allowing access to certain parts of our Android device. This includes the risks associated with each type of access permission and its scope.

For example, giving an app access to text messages means that it allows you to send/read messages. This may translate into an increase in the telephone service account at the end of the month if that application starts sending messages without you noticing it. However, when used correctly, its purpose is to confirm IDs and thus enjoy safer applications.

2. Safe Application Development: Is Privacy In Danger?

There are other aspects to be considered in addition to your development process for an application to be considered secure, meaning it is not just your code that is taken into consideration. It also depends on the user, who accepts or rejects the privacy policies of each application.


For example, according to a recent study by Quental – a technology services and solutions company – at least 61.3% of the most downloaded mobile applications are in compliance with the specific applicable legal framework. It also has a privacy policy which governs the usage as well as the processing of the personal data of end user’s.

As with social networks, the answer will always ultimately depend on us. If you do not want anyone to see something you’re posting on a social network, just restrict yourself from posting it or checking the privacy of your account. The options available may be a bit tighter when it comes to applications, but it all comes down to the same thing: you simply do not download an application whose access permissions you do not want to share. You can not allow certain permissions and deny others; The application will not work properly if you limit your access permissions.

However, we may experience problems granting full access to an application. Our most sensitive information (photos, videos, passwords, chats, bank details, etc.) can be exposed if an application is allowed to send and publish content if it has access to our personal data and information.

3. How Can I Protect Myself?

As already mentioned, the most radical solution is to not download the app if you do not want to grant these permissions to third parties. There are currently many applications on the market, so it is very likely that you will be able to find a similar application that requires fewer access permissions.

Another option is to limit access to applications that you already have installed in the settings panel. However, you cannot always revoke these permissions as they affect the operation of the application.

It may well be the opposite of iOS. When an application requires access permission that you have not granted, a popup appears reminding you that the application needs such permission or that permission has already been granted. It works great as a firewall method to protect your privacy, although it can be uncomfortable at times.

The purpose of this access to the permissions system is to deliver the application developer’s privacy control to the users.

4. So What Can An App Developer Do?

According to a study conducted by the University of Valladolid on application security and its privacy, “developers, in their eagerness to publish their applications before their rivals, neglect certain aspects that must be taken into account – especially privacy and security of the data processed by the application. ”

5. Some Recommendations:

Health applications are a good example to see the importance of the consequences that such negligence can bring. The reason is, they deal with the personal and confidential data of hundreds of patients. The University of Valladolid suggests a number of “best practices” for programmers. Borja Martínez, a researcher at the Telemedicine and eHealth Group at the University of Valladolid, established a guide. This is especially for experts in health application programming. The following recommendations, which are equally valid for any type of app programming:

  • Access control:user-centered, that is, there is always the possibility of allowing or denying access to user information.
  • Authentication: Through a unique ID and password known only to the user.
  • Security and non-disclosure: Making use of AES (Advanced Encryption Standard) with an encrypted password of – at least – 128 bits is highly recommended to ensure security.
  • Integrity: An authentication code based on symmetric password encryption (such as AES) should be used.
  • User Information: Before collecting any information, all applications must extend a clear privacy policy to their users. This identifies who will be using the data, their purpose, current privacy practices, user rights and a Contact form with the developer.
  • Data Transfer: Applications must use Transport Layer Security (TLS) with 128-bit encryption methods or virtual private networks.
  • Data Retention: All data should only be stored for the period of time required to meet the stated purpose of its storage and not for long.
  • Communication with wearables: Encryption methods should be used when communicating with wearables for device authentication and password distribution purposes.
  • Security Failure Alerts: In the event of a security breach, developers should notify competent authorities and users as soon as possible. They should help the latter to minimize the damage caused by that same failure.

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Editorial Team June 17, 2019


Ordinarily, ideas are always generating in an entrepreneurial mind. However, despite the moment of euphoria that these moments generate, one never knows if the idea will have a future or not.

There are cases where the entrepreneur has gotten a bad idea ahead. Also, there are situations where the opposite happens, that is, he gives up a good idea and ends up putting it in the drawer.

Well, know that there are ways to prove that the idea is good or not and avoid any wastage of time/money. Therefore, we will present in this post the concept and tips to validate the business idea. Keep reading!

1. What Is Validation Of The Business Idea

Validating a business idea is nothing more than testing and understanding if it can become a good venture in the future. This validation process should involve as little time and money as possible, as well as be simple and fast.

2. The Importance Of Validating The Business Idea

This will be the first step in identifying an opportunity that can be promising.  As there are no facts and indications that it is, it is suggested to start with small tests in order to meet it and even make corrections to make the idea even better. In this way, the risk of starting a business is getting smaller, preventing the entrepreneur from spending unnecessary energy if the idea has no future.

3. Tips For Validating A Business Idea

Now that you already understand more about the importance of the business idea validation process, let us provide some tips for doing this in the best possible way. Check it:

4. Build An MPV

MPV is the abbreviation for Minimum Product Viable. It is what the name itself says: a version of the product that is being designed to test and verify. Therefore, create a prototype that represents the product or service that will be offered. This will be done in order to test it in real situations with potential customers. At that moment, it will be possible to know if the idea has potential or not.

5. Start Capturing The First Customers

Starting to get the first customers should be one of your priorities. They will help you validate much of the idea, provide feedback and, the main thing is to buy your solution.
Also, remember that if the idea is not recognized as a great solution and if the audience does not understand why it was created, it will be difficult to turn it into a promising business. Therefore, having a marketing and sales strategy is essential to the success of the business.

6. Solve A Real Problem

New ideas are coming up all the time. The downside of this fact is that many ideas appear that are similar and with similar proposals to many that already exist.

Along with this, the population has already been tired of the same solutions that do not solve problems that are already old. So, have a proposal to definitely attack a specific pain that is real.

With this proposal, try to differentiate yourself from the businesses that already exist in the market. You can do this by offering something that really resolves the lives of your customers.

7. Study The Market

It is necessary to know where you will be treading. It is important to know the market that the business will act. So, do a market study to know, mainly, its size, and to know its possible competitors.

This analysis can help you decide if it is worth entering this industry and understand what innovations the business should focus on to differentiate itself from the competition.

Use the above-given steps to validate your business idea. If you need help in creating the MVP of your future product, knock at us. We can help you with each step with free consultancy.

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Editorial Team June 17, 2019


Do you wish that your children learn each and everything by heart and you want to make learning a fun activity for them? If yes, you now have a way to make it happen. You can make learning fun for your kids using the free trivia apps.

There are apps available in the app store of your phone that can help children stimulate their intelligence, students to train the brain, and adults to know if everything they have learned is still in their mind etc. All in all, these apps provide great assistance in improving the IQ level to every individual and make it easy for parents to test their kid’s skills! Two great examples of such trivia games are:

Guess the Flag Quiz: This is the app that adds into the general knowledge of your kids and helps them get acquainted with the flags of countries. Now whether they make a wild guess or pick an option spontaneously, they will learn something in the end.

Islamic Quiz Trivia: This is a religious app that proposes questions related to Islam and its history. The app is a must-have for parents who want their kids to get the basics of this religion.

Like these two, there are many other apps too that aid learning. So, what are you waiting for? Go now to the app store on your phone and get the trivia apps now. Don’t forget to be a participant in this game with your kid. The reason is, this will boost their interest in the game too. Play well and do share your scores with us along with your experience. We shall be waiting for your response.

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Editorial Team June 17, 2019