11 Steps to Understanding the Mobile App Development Lifecycle

As soon as mobile applications were introduced to the market, they emerged as a breakthrough technology. Soon the developers from all over the world start to pour in a variety of apps from different domains. The competition rose to the extent that not only the mobile application industry made massive profits in a short period, but also countless mobile app development companies came into being.With the rise in the competition came the quality of mobile apps. App development companies seek ways to enhance the quality of apps that provide an exceptional user experience. To achieve this, the need to understand the mobile app development lifecycle arose. Without going into lengthy details, we have summed up the entire process into 10 easy steps. These steps enable developers to perform their job in an easy yet efficient and time-saving manner.

1)Discover the marketing potential

Before you develop an app, it is vital to consider the audience that’ll use it. In many scenarios, people start building an app without having thought of their marketing potential. As a result, the apps fail to accomplish the set business goals. Therefore, it is critical to take into consideration the audience of your app as well as its competitions. Furthermore, discovering the setbacks of fellow competitors can also help you avoid mistakes that might lead you to the ditch of failure.
Also, Stakeholders of apps must consider enhanced user engagement and unique functionalities for their apps that are not present in the already-existing apps. Hence, be sure to carry out brainstorming sessions to bring forth distinct ideas for your ap.

2)Devise an action plan

After carefully completing the discovery process, it is the rightmost time to think about your strategies. Stakeholders often skip this critical step and introduce their apps in the market, landing themselves into deep trouble. Therefore, to avoid this, it is essential to format a proper monetization strategy. Besides, a proper plan of developing and advertising the app in the market should be devised, keeping the project budget into consideration. This ensures that stakeholders do not run out of capital at any phase of the app development process.

3)Build a Prototype

One of the enormous mistakes developers make is ignoring the urgency to build prototypes. Prototypes play a significant role in the development phase of apps. They help communicate an app’s design that helps increase the efficiency of development. It provides a visualization of an app before it gets developed. Consequently, stakeholders, as well as developers, get an idea of all the possible setbacks the app could present. As a result, they take those ways into consideration that could help overcome the setbacks during the app development lifecycle
Prototyping is done with the help of several tools. These include various wireframes and designing tools like Sketch, InVision, wireframe.cc and Zeplin, etc.

4)Testing the Prototype

This phase is where the purpose of building a prototype get fulfilled. The prototype is released, open for constructive criticism. The developers pinpoint the improvements that can be made. Besides, they provide useful feedback that helps improve app performance. In this whole process, it is critical to get reviews from professionals who have good experience in the field of app development.


The fourth important step of the application development lifecycle is designing the app. It consists of two parts, UX and UI. UX is an abbreviation for User Experience. It determines the functionality and usability of an app, ensuring that it works fine without any errors. Wireframes assist in the process, making the app user-friendly and smooth running across different platforms.
UI or User Interface majorly deals with the graphics and colors of the app. This step enables developers to decide colors and devise an intriguing style for the app. Some of the favorite tools used by UI designers are Flinto, Adobe XD, and Figma, etc. To sum it up, UX is all about the ease with which an app can be used, and UI is how attractive an app is.

6)Developing the App

This step of the application development lifecycle consists of several steps. It includes the developers selecting databases, storage, APIs, and servers for handling the backend of the app. After this, the programming and coding phase begins where the developer selects efficient project management methods to make the phase time saving and cost-effective. The result of this step is a working mobile app.

7) Test Run

Test-runs constitute an essential part of the mobile app development lifecycle. To ensure the viability of an app, it must be released in the market. As a consequence, developers can get to know the flaws of the app and work towards improving its features. Furthermore, user feedback can also help a great deal in making the app better.

8)Pre-Release essentials

There are certain steps to take before you release an app. These steps are marketing tactics that create hype for a product. To do it effectively, it is mandatory to select a channel for your mobile app’s launch. After this, an essential part of this phase is Search engine optimization. What this means is optimizing the content of the app in such a way that it ranks in the search results of app stores. Often, app development companies tend to miss this essential step, hence landing themselves into the murkiness of early failure. Descriptions and short videos related to the guideline of using apps are also made, allowing users to use the app without any hassle.


Launching is the step every developer desperately waits for in the app development lifecyle. It marks the official release of the app in the app stores, ready to be installed by masses. Some apps might not do well with the number of downloads during the initial phase and might take some time to emerge as a successful one. On the other hand, some apps garner popularity immediately after their launch. This is mainly because of the uniqueness of the app idea or its intriguing UI experience.


App maintenance is a crucial phase and consumes significant resources. This step makes use of user feedback to enhance the functionality of the app. An app is never short of bugs; thus, some malfunctions do show up either soon after the launch or take some time. Therefore, this process allows developers to fix the bugs and problems people face. At the same time, the companies research better marketing of the app.


Though mobile application development may sound a difficult task to perform, if the process is divided into proper steps, it becomes easy. It might be challenging to follow the steps at first, but the results put forth after their execution make an effort worth it.

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admin May 28, 2020

The ultimate guide difference between UI and UX

The terms UX and UI designs are widely used all across the software development industry. As both terms are used interchangeably, people often assume that they mean the same. This is not the case at all. UX and UI are entirely different terms with different meanings. To throw light at this significant aspect, let us dig deep into their concepts.

UX is an abbreviation for User Experience. The user experience of the app is all about how smooth the app runs. Furthermore, it determines the ease with which the app navigation is done. To achieve all of this, the developers strive to build the most excellent structure of the interface and enhanced functionalities. How it’s organized and how all the parts relate to one another.

How do the UX designers work?

UX designers work by first making a wireframe. A wireframe is used to demonstrate the layout of an application. It determines the interface elements that will exist in the app. After getting it tested and obtaining user feedback, the wireframe is then integrated with the app design after iterative testing. This procedure helps in building an app with flawless user experience, apart from this all. A UX designer is also responsible for devising the marketing strategies that include customer and competitor analysis. The designer coordinates with the developers to blow life into envisaged app ideas.

User Interface or UI

Appearance has a critical role to play in any product’s success in the digital market. No matter how enhanced functionalities an app has if it does not look appealing, it ultimately is destined to fail. In this scenario, a user interface design holds great significance. The user interface deals with how the end product looks. It decides the extent to which the app design is effective in giving exceptional user experience. The excellent user interface of apps allures the masses to use the app. It includes the documents, text, images, videos, buttons, graphic designs and tags, etc. Since all of these elements constitute significant roles in the working of apps, UI designers must be experienced and should be able to create compelling designs that glue users to the app.

How do the UI designers work

The UI designers are responsible for looking after the graphic development of the application. Along with this, they seek ways to enhance the interactivity of the app by building engaging designs. Furthermore, the UI designers develop user guides in terms of descriptive videos and manuals for the application so that it is easy to use. As UX designers, UI designers also work with application developers to bring about responsive yet attractive applications.

Differences between UI and UX

1. Focus

While UI designers focus on the front-end, striving to make the app look attractive, the UX designers deal with the backend. These designers aim to achieve a robust back end powered by a robust database and responsive server. Then, UI and UX designers focus on different types of prototypes. UI designers invest a great deal of money and time in building high fidelity prototypes. However, UX designers focus on the logic rather than prototypes.

2. Colors

Since UX designers are to interact with the backend, they use only three colors that are black white, and gray. On the other hand, UI designers aim to fill hues in their prototypes to escalate the attraction of the apps. To explain this difference more clearly, let us use an example. In the designing of a taskbar, UX designers will leave instructions on how the taskbar should look once an action is done. UI designers, in contrast, spend loads of time in the designing of the toolbar to make it user engaging.

3. The tools

As UI and UX perform different functions, the tools used are also different. For UI designers, tools are immensely important. Hence, tools like Flinto, Sketch, and InVision are three of the most popular tools deployed by UI designers. In contrast, the UX designers work with wireframes and prototypes. Hence, they use the tools Moqups, Wireframe, Pencil, Balsamiq, and Powermockup for the purpose.

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admin May 28, 2020

Top 10 UI UX trends in 2020 | The Ultimate Guide for UI UX Designer

The digital market introduces cutting edge innovations each day. With this, competition between app development companies increases. To anchor a strong position in the market, companies endeavor to adopt advanced technologies and trends. In the same manner, keeping up with the latest UX and UI design trends holds great significance. These trends carved the way to success for many applications. To help you get to know them, we bring to you Some of the most popular, leading UX and UI trends for the year 2020.


The first thing you come across when you open any website or application is the font. Therefore, an attractive font holds immense significance, never failing to make its place in the list of UI trends. Designers pay keen attention to the type of fonts chosen as it might decide the traffic coming to a website or using an application. Exceedingly italicized fonts tend to bounce off readers. On the other hand, legible typography not only enhances the readability of the content but also adds to its meaningfulness.

Dark mode

As black is one of the most favorite colors of the majority of the people, soon, developers started to incorporate the color in the apps too. The trend was quick to climb peaks of popularity as famous social media platforms adopted it for their apps. Instagram, Facebook, youtube, and various other tech giants introduced their apps in dark modes for people to enjoy. The reason why dark mode became so famous is that It looks ultra modern and allows users to extend the battery life of their devices.

Password-less Login

With the advancement in technology, people seek ways to save time. The urgency of skipping the typing of passwords to log into devices introduced fingerprint and face detection sensors. These sensors were incorporated in mobiles and other gadgets to save time. Soon did the UX designers feel the urge to integrate password-less entry in web and mobile applications. This trend was quick to rise to popularity as people hailed it and mainly looked forward to using it.

Use of 3D elements

3D design elements continue to make it to the list of top user interface design trends. Using Virtual Reality and Augmented reality, apps with 3D elements fascinated many users for many years at their time of introduction. People continue to love it to date; hence its presence in the list of top UI trends becomes a compulsion. Not only do UI designers make their websites and application look classy with this technology, but also the trend ends to their charismatic appearance. Such 3D visuals promote users to enchant themselves with the magic and use the applications for a long time too.

Hand-drawn Illustrations

It has been a while since the UI and UX designers have been using real-life photography for their applications. A breakthrough in the traditional trend came when people started admiring hand-drawn illustrations in the apps they used. Thus, it also became a part of the user interface design trends for the year 2020. As a result, hand-drawn illustrations are used by the app developers to leave an organic impression on the users, binding them to its usage.

Limited Color Palettes

The trend of UX and UI designers filling the user interface of applications with a plethora of colors and hues became obsolete with time. The latest user interface trend is all about simple monochrome choices. UI designers now believe that simplicity is the key, making the applications meaningful and influential. Therefore, a limited choice of bold colors is now chosen and recommended for web and mobile applications. Besides, the UI designers strive to make the color gradients and contrast much more alluring to attract users.

Mobile-first Approach

One of the essential UX trends is mobile-optimized applications. As most of us are badly addicted to the use of mobile, UX designers focus on apps that can easily run on mobiles. Consequently, people can access the applications anywhere, anytime, leading to its greater use.

Voice User Interface (VUI)

It has been a while since the Graphic user interface came into being. To inject innovation in applications, app developers brought about a voice user interface. The trend was greeted with immense enthusiasm, and UX designers started using it in their apps. Voice chatbots and virtual assistants came into being with the masses widely using them. Thus, whatever apps that are developed nowadays, user experience designers incorporate VUI in their apps to make it more intriguing.

Fabulous product photos

The advent of high definition photos led to the trend of these photos being included in digital applications, especially online shopping platforms. People want to get the most realistic picture of a product they want to buy. As a result, companies started to focus on this very aspect to escalate their sales. Therefore, it was bound to become one of the trends of 2020. The era of classic and realistic product images is a thing of the past. Such pictures aim to enchant potential customers, forcing them to stay longer on a website and end up buying the product.

Advanced Animations

Animations tend to entice people of all ages. As a result, UI designers started to include it in their applications to make them attract masses. Although animation is in the user interface trends for quite a while now, UI designers are continuously adding to the field, making it more innovative. With the integration of motion, animation flawlessly narrates a story that could be monotonous to read if written in text. Therefore, the animation is considered as a smart way to convey a message in a more effective yet concise way.

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admin May 28, 2020

10 Most Famous Websites Built With Ruby On Rails

Ruby on Rails framework is one of the most widely deployed open-source web applications. The first question that comes to the mind is, what is Ruby on Rails? Without getting into complex definitions, let’s make it simple. Ruby on Rails is a framework that uses ruby programming language. Rails, on the other hand, helps the developers build responsive yet interactive custom websites and applications regardless of their complexity.

Several websites have used Ruby on Rails and are now enjoying peaks of popularity and profit.

The top 10 most famous websites built using the framework Ruby on Rails are listed below:

1. Shopify

Shopify Built with Ruby on Rails

Shopify Built with Ruby on Rails

Shopify is an e-commerce platform for online stores, allowing people to sell their goods online. Built using the framework Ruby on Rails, Shopify is one of the most successful websites. Shopify developers used many RoR libraries to enhance the functionalities of the website. Shopify also published a POS embedded application that uses RoR.

2. Basecamp

Shopify Built with Ruby on Rails

Shopify Built with Ruby on Rails

Basecamp is an online communication tool that helps teams interact, perform, and manage their on-going projects effectively. It replaces the traditional methods of project management and makes the process a lot more hassle-free. The project management tool has largely enabled users to manage complex projects, helping them overcome losses that occurred due to poor management. Initially, Basecamp used the web-based RoR application for company use only. Later, the tool was brought forward for the public to use and enjoy its perks.

3. Hulu

Hulu Built with Ruby on Rails

Hulu Built with Ruby on Rails

Hulu offers leading video streaming services that include on-demand movies and seasons. The services are only available to users in the US and Japan. Brought about a decade ago, Hulu was designed using Ruby on Rails. It leverages a wide range of RoR’s features for its frontend as well as backend. This allows it to stream live and on-demand TV and movies, with and without commercials,

4. Airbnb

Airbnb Built with Ruby on Rails

Airbnb Built with Ruby on Rails

Airbnb is an online custom website that allows people to rent out hotels and homes etc. in 191 different countries. Users are given the option to choose their accommodation according to their preferences. This includes pricing, amenities of the place, and location, etc. Ruby on Rails powers the API of AirBnB, providing them with an efficient payment stack and cost-effective database models.

5. Goodreads

Goodreads Built with Ruby on Rails

Goodreads Built with Ruby on Rails

Goodreads is a book reading and recommendation custom website, allowing people to search and read books they like. With one of the largest databases of books, annotations, and reviews, Goodreads was developed using Ruby on Rails frameworks. The website is interactive, offering Users to sign up and register books they want to read. Goodreads also has the feature of creating surveys, polls, blogs, and discussions.

6. Internet Yellow Pages

YellowPages Built with Ruby on Rails

YellowPages Built with Ruby on Rails

Developed to reduce paper usage, Internet Yellow pages is an online business directory that uses Ruby on Rails framework. The business telephone directory organizes contact numbers according to the business category instead of sorting them alphabetically by the business name.

7. GitHub

Github Built with Ruby on Rails

Github Built with Ruby on Rails

GitHub emerged as a breakthrough technology at the time when it got introduced to the world. The web-based hosting service enabled thousands of software developers to share their codes with others. Furthermore, it allowed programmers to contribute to a software project from any part of the world. Known as one of the high-traffic websites, it is built with Ruby on Rails. GitHub uses RoR to process a large number of requests effectively.

8. SlideShare

Slideshare Built with Ruby on Rails

Slideshare Built with Ruby on Rails

Slideshare is a hosting service that enables users to share their content in the form of presentations, documents, and videos. It is one of the most visited custom websites of the world and is developed using Ruby on Rails framework. With a powerful database, it serves over 80 million professionals regularly.

9. Urban Dictionary

Urban Dictionary Built with Ruby on Rails

Urban Dictionary Built with Ruby on Rails

Urban Dictionary is an online dictionary of slangs and phrases that was developed with Ruby on Rails in 2009. It is famously called as a crowdsourced online dictionary that offers a responsive search engine with precise search results. Urban Dictionary has around 18 million readers all over the world, making the website a massive success.

10. Groupon

Groupon Built with Ruby on Rails

Groupon Built with Ruby on Rails

Groupon is an e-commerce marketing platform that connects subscribers with local merchants. It offers affordable deals for a variety of local goods, services, and restaurants, etc. in 15 countries. With other unique features such as discounts, the website was quick to rise to the peak of fame soon after it was developed. It used Ruby on Rails for frontend development, leveraging its libraries and features to enhance the website’s functionalities.

All in all, Ruby on Rails is a great framework to develop high-traffic websites. Nowadays, the developers are using it to bring about custom websites in a time-efficient and cost-effective process. If you want to get your hands on a robust web application that could help flourish your business, hire Clustox’s dedicated ROR developers now.

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admin May 20, 2020


It is an open secret that mobile applications are the trend of the moment. There is no shortage of the day when the media show us application cases that are a resounding success. This new form of Marketing has raised in many companies the question of whether they really need an application for smartphones. In today’s post, we’re going to help you figure out if your business needs a mobile app.

According to Statista, the overall number of mobile phone users has reached 4.61 billion in 2016. But that’s not all; almost 71% of smartphone users do not leave home without it and of these, 88% access their device several times a day. Focusing on applications, we have two facts here:

  1. Business apps are the third big contributors in the app store – Scottlogic
  2. Already 62 percent of the businesses have their mobile apps – Smallbiztrends

These facts create the bang, however, to make a wise decision whether to develop an application for a company or brand, you have to weigh several factors, such as the needs and profile of users, as well as the category of business, competition, among others. To have a much clearer answer, we share some points to consider.


Are they young? Do they access the internet through smartphones or tablets? Are they fans of apps? If the answers to these questions are yes, the user profile indicates that mobile applications could be a relevant means of linking with them and achieving high-impact goals.


There are some categories where mobile application development has become the norm, such as news portals, banks, tourism, Airlines, etc. Now, see that if your company is in a sector where apps are widely used or not? Do domain competitors offer that access point to users? These parameters will help you know whether the company needs to facilitate secure access to its users.


It is important to know what users are pursuing when they interact with the company and its brands. Do they look for product information or they want to access services online? It’s important to identify what users want and how an app can support that interaction to build a better experience.


Knowing if an app would be widely adopted by users and that it will improve the interaction experience is a necessary but not sufficient condition for success. It is equally important to translate that potential into results for the company. Whether it is about sales, satisfied customers or more visitors, it is important to identify if a mobile application would support the business.

Consider all these factors and decide yourself whether you need an app for your company or not. If you think that a mobile application can give a boost to your business, do give it a try but also keep in mind that a mobile application requires excellent design, promotion, visibility, and development costs depending on the profile, in addition to the constant expenses for updating it. So, the better idea is to give your mobile app in the expert hands for the development as every goal to achieve requires specialized people who work strategically in favor of the goals of your brand or company. At Clustox, we develop the cutting-edge application that will allow you to be close to your customers and keep the expectations of each one of them.

Have You Ever Analyzed Your Backlinks?

“Your backlink profile is one of the most important parts of your overall SEO effort, and making a mistake can be VERY costly. Let Jim Boykin of Internet Marketing Ninjas review your backlinks and create or revise a disavow file to set you up for SEO success.

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admin December 5, 2019


Technology is constantly revolutionizing and new systems are being implemented to improve our user experience. The iBeacons or Beacon are the terms used by Apple to refer to a new technology that are small devices which use Bluetooth Low Energy to communicate with smartphones. The Beacons technology is the next trend in businesses for many reasons that we will analyze below, but first, we must know exactly what they are and how they work to understand more about the use we can give and that benefits our business.

What Is Beacon Technology?

The Beacons are a new location-based technology. It is distinguished by its low cost and easy acquisition. If you have the latest Smartphone, you probably already have this Bluetooth beacons in the palm of your hand. In order for your phone to be able to intercept these signals, it is necessary to have an application that will react to the data sent from the beacons.

Among its benefits, is the low consumption that represents in a matter of battery. Even a simple button cell battery could give you a long life of up to two years. In addition, it has a signal range of about 40 meters. In simple words, it is a current technology that does not require much investment to function properly.

Thanks to the features of Beacons technology, companies can communicate with mobile devices wirelessly, either to send messages or collect information. This is the main reason why businesses are interested in this new technology. The Beacons represent a great opportunity for stores to connect with their customers and understand them better. This way, they will be able to know data like the time they stay in a store and send messages according to their location.

It is very useful if you have a physical store since you can inform your customers of special and personalized promotions. Apple is one of the giants that use beacon technology. The iBeacons work with their mobile devices every time someone passes near any of their physical stores. Consumers have a level of control over the notifications that they receive through these beacons, something very important to respect their privacy.

The company can analyze the influx of customers within a store and monitor the influence of their push notifications on their online sales.

Benefits Of Beacon Technology For Businesses

We already know how they work within a physical store, but now we must discover what are the benefits of beacon technology for businesses, especially electronic commerce if we are talking about a virtual store. First, we must understand that beacon technology solutions cut that gap between the physical and the digital. It is not necessary that the user enters a room to receive notification and can always review the offer later because there is a virtual site that you can enter from your home or office. Also, this technology can be installed around the city so that outdoor advertising is more interactive with users. In this way, we can analyze the advantages they represent for our business:

Send Important Offers For Consumers Effortlessly

We are not going to fill out notifications to our clients. We have to choose the most relevant offers and this is how beacons are transformed into a trend that we will see in e-commerce. The physical discount coupons that we deliver to our customers disappear and we focus on personalized offers that can be found in notices on the street or at strategic points in the city.

Capture The Customer’s Attention

Beacon technology is an example of AI – Artificial Intelligence i.e. now, we can enjoy more information about the behavior of our customers. Thus, we can offer products that really interest them and capture their attention. This will generate engagement. In addition, we will know the effectiveness of the campaigns we carry out, the number of visits we receive and the number of purchases made thanks to beacon alerts.

Expand Our Database

One difficulty that presents itself to any company is the segmentation of our consumers. With the beacons, we will have more information to better organize ourselves and further detail the profile of our clients according to their preferences. Definitely, it will be a tool that we can use for our benefit.

Much Simpler Loyalty Campaigns

If we place ourselves on the consumer’s side, we know that a personalized treatment captures our attention. So we do not make a purchase, we know that a store cares about us and knows our tastes so we will receive offers that really are of our interest. Eventually, we will buy from it if the offer is good. This, added to the shopping experience we have, will serve to build loyalty and even recommend other people about the attention we receive from this store.

In the same way, you can make campaigns as points programs to encourage new users to make purchases in our electronic commerce.

Connectivity With Social Networks

We can not ignore social networks. A large part of the population navigates these sites and they share all kinds of stories. Beacons help online stores integrate with social networks to conduct campaigns that encourage interaction with users, either to receive special discounts or to participate in raffles.

Greater Reach

Generally, e-commerce uses online advertising to make itself known. This is a good method, but it limits you greatly to the fact that the user is connected and surfing the internet. With beacons, this is no longer necessary because we can communicate with our customers at any time. And it is not intrusive advertising that bothers the client since he himself can configure the application to receive the notifications that he wants.

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admin December 5, 2019

66 Sources of Content Inspiration

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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admin November 16, 2018

Is Bing Really Rendering AngularJs?

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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admin November 16, 2018