Bookafy

Free Online Booking for Meetings, Demos & Appointments

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Introduction


Bookafy is a SaaS based scheduling platform targeting small and medium level enterprises.

Bookafy automates scheduling, confirmations and reminders to help get its customers to be as productive as possible.

Noteable Challanges

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Evolution

Users’ feedback pushed Bookafy towards an evolution. We had to retain our users by incorporating their feedback quickly, still keeping all feedback inline with core idea of software.

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Supporting and managing different time zones

As Bookafy was launched globally, it had user base in different time zones and people using Bookafy were using it to book their appointments across the globe in different time zones. Bookafy needed to offload users from taking care of time zones while booking their appointments.

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Supporting live users while developing new features

Adding new features at an early stage, while keeping workflow of existing users untouched was a tricky job.Using limited resources of an early stage startup to support live users’ issues and adding new features required great micromanagement.

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Scalability

As Bookafy evolved over past 4 years, its user base has also increase enormously. We got thousands of new users a single day, after we launched a campaign, few months back. To handle enormous traffic with zero down time and frequent feature additions, we had to design a robust and highly scalable architectural infrastructure for Bookafy.

Solutions of Challanges

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Evolution

From the beginning, users’ feedback was top priority of Bookafy. We restructured our design, changed workflow and provided customized user experience for non-paid customers, still keeping pace of enhancements steady.

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Scalability

As scalable infrastructure design is our core expertise, we designed robust infrastructure that splits write and read operations, divided load in multiple nodes through load balancer to ensure system’s 24 x 7 availability.

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Supporting live users while developing new features

Our project management process helped us establishing proper L1 and L2 support for existing users. Fixing any issues faced by users remained our top priority, along the course. Issues were reported via different channels like emails and calls and our experienced project managers were always busy analyzing issues, their depth in user’s workflow and all possible outcomes of their fixes.

Result

Bookafy has around 3000 paid users now out of 5000 total active users. Its evolving with new features like more and its growth indicators are pointing towards a great success.

Bookafy was featured at appsumo.com in June, 2018.

Bookafy got 5-start rating at captera.com in 2017.

Bookafy won getapp 2017 category leader award.

Technology Stack

Ruby On Rails

Postgre Sql

Amazon Web Services

Linode

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WISRAN

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Smart MD

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